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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Reading - Web and Social Media | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Reading - Web and Social Media
Web and Social Media Topics for Financial Services
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On Startups - In Photos: 100 Best Websites For Entrepreneurs

On Startups - In Photos: 100 Best Websites For Entrepreneurs | Reading - Web and Social Media | Scoop.it
Run by HubSpot cofounder Dharmesh Sha, On Startups offers advice and insights for entrepreneurs. Standout post: How To Get Media Coverage For Your Startup: A Complete Guide.
Colin Williams's insight:

I haven't gone through the entire list but the first few are great. 

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Finovate Video Archives

Finovate Video Archives | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

Is this the future of the way we give financial advice? 

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Twitter / MichaelKitces: Check out "challenges" starting ...

Colin Williams's insight:

A must see for financial advisers - Way of the future? Almost certainly IMO

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Copywriting 101: The Principles of Irresistible Content

Copywriting 101: The Principles of Irresistible Content | Reading - Web and Social Media | Scoop.it
Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.
Colin Williams's insight:
God read from one of my favourite writers. Yes you can blog!
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The Psychology of Social Proof & How to Build Trust in Your Business

The Psychology of Social Proof & How to Build Trust in Your Business | Reading - Web and Social Media | Scoop.it
When you say it, it’s marketing. When your customer says it, it’s social proof. How can you use social proof to add credibility to your landing page?
Colin Williams's insight:

Good article. I would recommend to the Aussie readers not to go overboard. There is a fine line in Australia between demonstrating you are popular and also being viewed as a w@#*!r

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WATCH: Top 10 Time-Saving Tech Tips

WATCH: Top 10 Time-Saving Tech Tips | Reading - Web and Social Media | Scoop.it
New York Times personal tech columnist David Pogue shares ten easy shortcuts that cut down on the time it takes to compose a text message, fill out an online form, and complete other everyday tasks.
Colin Williams's insight:

This has been doing the rounds for a while but just watched it again and there are plenty of simple tips that work. He also makes it fun!

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How do you use social media to promote a boring product? - Schaefer Marketing Solutions: We Help Businesses {grow}

How do you use social media to promote a boring product? - Schaefer Marketing Solutions: We Help Businesses {grow} | Reading - Web and Social Media | Scoop.it
Is your product boring? Social media still might fit in your plans, as this example shows.
Colin Williams's insight:

Do you think your service or prduct is too boring to promote? Some great questions to get your business humming on social media

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How to Create a Tailored Web Marketing Plan for Your Small Business | The Nimble Blog

How to Create a Tailored Web Marketing Plan for Your Small Business | The Nimble Blog | Reading - Web and Social Media | Scoop.it
It is in the best interest of every business owner to have a good web marketing strategy. Here are a few steps to create a tailored web marketing plan for your small business.
Colin Williams's insight:
Starting from scratch on the web and with social media
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What is Bounce Rate and 10 Tips to Reduce Bounce Rate of Website

What is Bounce Rate and 10 Tips to Reduce Bounce Rate of Website | Reading - Web and Social Media | Scoop.it
Many People who regularly keep an eye on Google Analytics came up with this question what is Bounce Rate? Well let's find out the Meaning of Bounce Rate and Some tips to reduce it.
Colin Williams's insight:
Some effective tips to keep your website visitors on your website, which will also improve your Google ranking.
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Highlights from ProBlogger Event 2013 #PBEVENT : @ProBlogger

Highlights from ProBlogger Event 2013 #PBEVENT : @ProBlogger | Reading - Web and Social Media | Scoop.it
ProBlogger Training Event 2013: What I Learned Top 10 tips for Business Blogging from ProBlogger Event 2013 ProBlogger ...
Colin Williams's insight:

Some great insight and ideas with a long list of links to a range of topics.  One worth bookmarking and to revisit when you need some inspiration

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45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner | Reading - Web and Social Media | Scoop.it
Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.
Colin Williams's insight:
A great list of Tools. You don't need all of them so choose the most important for you. Note that Nimble is on the list. Today a CRM that works with social platforms is a must.
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Track who opens your emails with Signals

Track who opens your emails with Signals | Reading - Web and Social Media | Scoop.it
As a journalist and blogger, emails are my favorite tool to connect with people. Unfortunately, I am not always sure if they receive my messages, so when they don't respond, I find myself having to...
Colin Williams's insight:

I've been testing this for the last few weeks and it is effective. Highlights who is opening your emails. The 'alert' is fast and you can use that to either call or send more information to the person that you want to talk with. 

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Twitter / jeffbullas: 5 Types of of Snack Size Content ...

Colin Williams's insight:

Some simple ways to add content and make it interesting. The post is a few months ola and today you ca also add in the short video via Instagram

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8 Ingredients Every App and Software Business Plan Needs

These factors are important to consider and forecast before you launch your business.
Colin Williams's insight:

Good insight for anyone looking to create a service from a website and apps

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Twitter / FeldmanCreative: The Powerful Impact of Social ...

Colin Williams's insight:

Great information - If you cant be bothered looking at all the stats, just look at the last one - 3 out of 4 B2B purchases inlude social media in some capacity

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Twitter / SteamFeedcom: 7 Emerging and Free WordPress ...

Colin Williams's insight:

Some good plugins here - worth checking out for your site

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Website Design For Financial Advisers – 6 Key Requirements

Website Design For Financial Advisers – 6 Key Requirements | Reading - Web and Social Media | Scoop.it
Financial advice businesses should now be receiving far more visitors to their website than at the reception of their office. While the vast majority of prof
Colin Williams's insight:

My views to the key ingredients for a financial advice website.

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Twitter / IanCleary: 7 Warning Signs you brand new ...

Colin Williams's insight:

Ian knows his stuff. One person that you should be following

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Reading - Web and Social Media | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
Colin Williams's insight:

Handy to know  

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The Case For Using Nimble for CRM | The Nimble Blog

The Case For Using Nimble for CRM | The Nimble Blog | Reading - Web and Social Media | Scoop.it
A financial services professional speaks out about the value of Nimble to his business.
Colin Williams's insight:
For anyone wanting a CRM for today's world, Nimble has you covered.
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3 Tips to Grow A Business with Content Marketing | The Nimble Blog

3 Tips to Grow A Business with Content Marketing | The Nimble Blog | Reading - Web and Social Media | Scoop.it
Content marketing attracts the attention of buyers, and engages them with your business resulting in more frequent sales conversion.
Colin Williams's insight:
Simple and to the points. How content attracts new opportunities.
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Think and grow your social capital | Jay Palter

Think and grow your social capital | Jay Palter | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

Back to the classroom! THINK before you speak - online and anytime

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NextGen Investment Advisory Firms--Go Tech Or Go Home!

NextGen Investment Advisory Firms--Go Tech Or Go Home! | Reading - Web and Social Media | Scoop.it
Every day, I roll up my sleeves with the goal of helping (even a teeny bit) move an entire industry from the stone age to the space age.
Colin Williams's insight:
Well worth a read. Innovation is happening in financial services.
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What David Ogilvy can teach you about your website

What David Ogilvy can teach you about your website | Reading - Web and Social Media | Scoop.it
My father is in his 80s and he's on Facebook. What’s more, he's one of the most active Facebook users I know. He 'likes' updates, posts comments and shares opinions on other sites using Facebook comments like a digital native.
Colin Williams's insight:

Good read. It really does highlight the need to make it 'easy' for your website visitor to find what they want as opposed to being force fed what you do!

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Increase your Sales through Solving Problems

Increase your Sales through Solving Problems | Reading - Web and Social Media | Scoop.it
Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of "why?" that so many businesses have.  When a visitor comes to your site and asks themselves, "why should I consider using this?
Colin Williams's insight:

If people didn't have problems we would all be without a job! Help people to solve their problems and they will help you back. Social media is a great way to demonstrate as to how you add some real 'problem solving' value. 

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