Technology can help companies adapt to today's fast-changing landscape, but digital strategist Oscar Berg says firms also must develop a "communication culture" throughout the organization. Berg, who works with the Avega Group, a consultancy in Malmö, Sweden, discussed the need for greater collaboration during a one-hour CMSWire webinar last week. He explained why businesses should change, how they can change and the technologies that can help them. Why? Because factors Topic: Social Business.