Web and Social
Follow
Find
32 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Scott Bawden
Scoop.it!

Oscar Berg: 'Collaboration Pyramid' Improves Enterprise Communication

Oscar Berg: 'Collaboration Pyramid' Improves Enterprise Communication | Web and Social | Scoop.it
Technology can help companies adapt to today's fast-changing landscape, but digital strategist Oscar Berg says firms also must develop a "communication culture" throughout the organization. Berg, who works with the Avega Group, a consultancy in Malmö, Sweden, discussed the need for greater collaboration during a one-hour CMSWire webinar last week. He explained why businesses should change, how they can change and the technologies that can help them. Why? Because factors Topic: Social Business.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Syncplicity Challenge: Give Up Your PC and Mac for 30 Days

Syncplicity Challenge: Give Up Your PC and Mac for 30 Days | Web and Social | Scoop.it
Everyone’s talking about the Mobile First, Cloud First world. In fact, shortly after being named CEO of Microsoft, Satya Nadella announced that from here on out Microsoft would become a Mobile First, Cloud First company. Want to bet how many people at Microsoft headquarters in Redmond, Wash. still spend most of their work time on PC’s? Rather than count, let’s just say most. That being said, we do know of a company that has challenged its employees to go Mobile Only for 30 days Topic: Mobile Enterprise.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Good Content is Just the Tip of the Iceberg

Good Content is Just the Tip of the Iceberg | Web and Social | Scoop.it
We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms. But is content creation and delivery only the tip of the iceberg when it comes to producing dynamic, customer-facing digital experiences?Reducing the creation of an engaging customer experience to a simple, easy-to-achieve objective overlooks the complexities and layers that Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

An under the hood look at how WIRED.com approaches rearchitecting its CMS — The CMS Myth

An under the hood look at how WIRED.com approaches rearchitecting its CMS — The CMS Myth | Web and Social | Scoop.it
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

An online Magna Carta: Berners-Lee calls for bill of rights for web

An online Magna Carta: Berners-Lee calls for bill of rights for web | Web and Social | Scoop.it
Exclusive: web's inventor warns neutrality under sustained attack from governments and corporations
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

12 Stunning Data Visualisations That Put Boring Spreadsheets To Shame

12 Stunning Data Visualisations That Put Boring Spreadsheets To Shame | Web and Social | Scoop.it
We’re living smack dab in the middle of a golden age of data visualisation — or peak data visualisation, depending on your point of view. ...
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Mark Zuckerberg Casually Conquers the World

Mark Zuckerberg Casually Conquers the World | Web and Social | Scoop.it
Facebook and Zuckerberg are in it for the long haul.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Content Curation Tools and Tips | Social Media Today

Content Curation Tools and Tips | Social Media Today | Web and Social | Scoop.it
High-quality content curation provides value to others, will expand your social audience and increases social lead generation.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Need a Blog? | Social Media Today

Need a Blog? | Social Media Today | Web and Social | Scoop.it
There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Drupal vs. Joomla: An Engineer's Take

Drupal vs. Joomla: An Engineer's Take | Web and Social | Scoop.it
If you're evaluating open source content management solutions (CMS), two in particular -- Drupal and Joomla -- stick out for being widely adopted and lauded by companies and developers.Both of them are full featured Web CMS platforms. If your business only needs a simple blog or wiki, both will feel bloated and you would be better served with a simpler platform such as Wordpress. If your business requires complex content hierarchy, tagging and authoring, you are now in the realm of these two pl Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Copywriting Tips for Your Web Site | Social Media Today

Copywriting Tips for Your Web Site | Social Media Today | Web and Social | Scoop.it
Today, I'd like to go through some basic guidelines for using words on your web site.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Content Strategy: On the Web, Context Kills, Speed Saves

A key difference between web writing and writing for print is that on the Web you need to avoid context and instead focus on instructional, how-to, task-based content.  Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

How Eyetracking Can Improve Your Webpage Design

How Eyetracking Can Improve Your Webpage Design | Web and Social | Scoop.it
Alexander Huls is a freelance writer who has been writing about pop culture for over five years. His work has appeared in the New York Times, the Atlantic,
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Changing Your Website? Answer These 4 Questions First

Changing Your Website? Answer These 4 Questions First | Web and Social | Scoop.it
Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions. Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

The Future of SharePoint and the Social Pivot

The Future of SharePoint and the Social Pivot | Web and Social | Scoop.it
Everyone wants to understand the future roadmap of SharePoint. There is no shortage of content and discussion around Microsoft’s every move in the content management and collaboration space, with both angst and praise expressed about each individual feature and announcement. As with the idiom "not see the forest for the trees," focus too much on the short term features and you may lose sight of the broader SharePoint platform strategy. Topic: Social Business.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

OpenText Wants to Help Customers Connect with New Experience Suite

OpenText Wants to Help Customers Connect with New Experience Suite | Web and Social | Scoop.it
Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done. As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these co Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Adapting Ourselves to Adaptive Content

Adapting Ourselves to Adaptive Content | Web and Social | Scoop.it
Lately, I've been talking a lot about how we need to adapt our content processes and workflow for multi-channel publishing, especially for mobile. This presentation, Adapting Ourselves to Adaptive ...
Scott Bawden's insight:

Great presentation on the challenges of content in the world of unlimited devices and formats. For anyone concerned with publishing this is well worth a listen/watch.

more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | Web and Social | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to […]
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Psychology of Great Web Design | Social Media Today

Psychology of Great Web Design | Social Media Today | Web and Social | Scoop.it
As many a great graphic and web designer knows, human behavior is just as important to a new design as the required elements themselves. Knowing the normal patterns of the human brain can help your designs have more influence while conveying the right message to your clients’ target audience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Acquia Lift Makes Drupal Sites Smarter, Revenues Bigger

Acquia Lift Makes Drupal Sites Smarter, Revenues Bigger | Web and Social | Scoop.it
It’s every marketer’s dream — delivering the right offer, to the right visitor, at the right time, through the right channel, to drive greater revenue. Simple to say, not so easy to do. Consider your own experience when visiting websites. How often are you presented with compelling offers that you’re willing to take action on? If you’re like me, not very often. This could actually change in the near future. Earlier today, Acquia, a provider of commercial open- Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space. Topic: Customer Experience.
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

How to decide between a responsive website or a native mobile app

How to decide between a responsive website or a native mobile app | Web and Social | Scoop.it
Many business owners and entrepreneurs struggle with whether they should design a responsive website that works across devices or focus exclusively on building a native mobile app.

It’s ...
more...
No comment yet.
Scooped by Scott Bawden
Scoop.it!

Tim Berners-Lee: We need to re-decentralize the Web

Tim Berners-Lee: We need to re-decentralize the Web | Web and Social | Scoop.it
The greatest danger is the emergence of a balkanized Internet.
more...
No comment yet.