Web and Social
1 view | +0 today
Follow
Web and Social
A collection of Web and Social things
Curated by Wagner Orniz
Your new post is loading...
Your new post is loading...
Rescooped by Wagner Orniz from Infotention
Scoop.it!

The Rise Of The Smart Web: New Hope For Finding Your Audience

The Rise Of The Smart Web:  New Hope For Finding Your Audience | Web and Social | Scoop.it

"Decugis tells me that Scoop.it was created as a better response to an “information overload” environment.  Typically, Internet sites use sophisticated algorithms to find huge volumes of information and then drown us in it.  Little of that information is directly related to an individual user’s needs or interests.

“Human beings aren’t predictable,” Decugis says.  “We realized algorithms alone aren’t great at predicting the content you will want.”  Scoop.it’s solution has been to combine the best of computer brains with human brains.  A community of real humans works to screen and curate information so that it flows to the right channels.

Real humans can use real judgment, real intuition and real common sense to identify what other real humans are craving—even as they use a certain amount of electronic wizardry to help sort through a rushing river of data.  “We don’t just publish content,” Decugis says.  “We rank it and optimize it.”  This model may be a solid bet for reducing the havoc of information overload."


Via Howard Rheingold
more...
Martin (Marty) Smith's curator insight, August 8, 2013 7:44 AM

Don't Miss
About to be an amazing conversation between GREAT thinkers on Kutcher, Scoop.it, Web 3.0 and the meaning of life here on G+http://bit.ly/195EPQZ 

I know this because my friend @MarkTraphagen just bated the trapped :). Weigh In! 

Scoop.it Rocks

Forbes asks us to bet on a smarter web. Not sure that is a bet I'm willing to make. Forbes is asking the wrong question in the wrong way. I love that they are half promoting Scoop.it as the path to a smarter web, but the zero sum nature of their questioning seems limited and goofystupid. 

Goofystupid because the web is the land of AND not OR. We can have millions following Ashton Kutcher and the elegant and beautiful can exist for those willing to find it. Scoop.it makes elegance and grace easier to find. The one (Kutcher's millions of followers) is not necessarily a sign of the apocalypse nor does it subtract from the other (our ability to find and connect with  "like me" tribes.  

 I write this knowing that drawing an imaginary line between good and evil is a common practice (one I've used too), but the web is capable of rewarding small, medium and large. AND the rewards often fit perfectly :). Kutcher gets the millions of fans he wants and little guys like me will get several people to several hundred a day who contribute, think and expand the dialogue about what Internet marketing is and can be. 

Seems fair to me. That Scoop.it is our tool of choice isn't surprising since it helps curate content. Curation is more important than creation for a host or reasons (greater reach, more efficient content marketing testing and cheap). 

Yes Scoop.it ROCKS AND Kutcher has millions of followers. That is NOT the seventh sign and we don't all need to hoard water and can goods :). 

 

 

Marie Jeffery's comment, August 8, 2013 9:16 AM
Well said, Marty! I clicked on this article because I was curious why you had a photo of Ashton Kutcher, and knew it would be an insightful post! Not disappointed - I'm a quiet lurker who has learned a lot about marketing from your Scoop.it Revolution pages! Thanks for your generosity.
Martin (Marty) Smith's comment, August 8, 2013 9:48 AM
Thanks Marie and great comments by Stephen Dale too!
Scooped by Wagner Orniz
Scoop.it!

Mozilla: WebRTC is the Real Future of Communications | Webmonkey | Wired.com

Mozilla: WebRTC is the Real Future of Communications | Webmonkey | Wired.com | Web and Social | Scoop.it
Mozilla is betting big on WebRTC, a proposed web standard that brings much of what currently requires native applications -- think voice and chat applications -- to the web.
more...
No comment yet.
Scooped by Wagner Orniz
Scoop.it!

Checklist de SEO - Melhore o posicionamento do seu site! | Agência Mestre

Checklist de SEO - Melhore o posicionamento do seu site! | Agência Mestre | Web and Social | Scoop.it
Que tal ter uma lista de itens para verificar em seu site e ganhar um melhor posicionamento nos buscadores? CLIQUE e confira!
more...
No comment yet.
Scooped by Wagner Orniz
Scoop.it!

Website Pricing: How Much Does A Website Cost? • Inspired Magazine

Website Pricing: How Much Does A Website Cost? • Inspired Magazine | Web and Social | Scoop.it
I've been asked this question too many times... What Does a Website Cost? Years ago, I even took the time to create a whole write up on the topic over on m
more...
No comment yet.
Scooped by Wagner Orniz
Scoop.it!

Passo a passo: O que fazer antes, durante e depois da publicação de um post

Passo a passo: O que fazer antes, durante e depois da publicação de um post | Web and Social | Scoop.it
Veja item por item do planejamento, edição na plataforma e até a divulgação e itens posteriores da publicação de um post. Clique para ler!
more...
No comment yet.
Scooped by Wagner Orniz
Scoop.it!

Importance Of Visual Content In Social Media Marketing [Infographic]

Importance Of Visual Content In Social Media Marketing [Infographic] | Web and Social | Scoop.it
Visual content (in the form of high quality images and infographics) is an important part of any social media marketing strategy. This articles explains.
more...
No comment yet.