Digital Trends Pinterest unveils Web Analytics, but third-party analytics aren't worried Digital Trends Pinterest has monetization on its mind and with a slate of new tools for businesses, revenue generating features should be just around the corner.
Michelle Dutrisac's insight:
After reading about Pinterest's unveiling of their new analytics tool, I thought to myself how much it could hurt third party analytics - however, this article states the contrary. Other analytic tools have more to offer (such as HelloSociety), such as comparisons with competitors and numerical scores- while Pinterest Analytics is strictly tied to Pinterest and does not give any other outside information. This article goes to show the variety of analytics tools available to those in the e-commerce industry, and I would highly recommend it to anybody looking for web analytics because it lists a variety of companies and what they have to offer.
Effective Analytics: Using the Right Tool for the Job Practical Ecommerce Web analytics platforms are rich sources of data for marketers and ecommerce managers. But it is a mistake to treat them as the only source of information.
Michelle Dutrisac's insight:
I scooped this article because I found it to be extremely helpful when discussing web analytics. The author stated that it is a major mistake to use it as the only source of information, as there are plenty of inexpensive or free programs that complement it (such as Google Analytics). For instance, web analytics cannot answer many "who" or "why" questions, therefore adding site surveys capture more data that will be beneficial to the owner to improve their website. I recommend this website to anybody wanting to gain insight into web analytics, and how to properly implement it.
I scooped this website because of the easy to read, step-by-step guide to web analytics- which would be useful to anybody who owns a website. I was surprised that Pinterest had an analytics section, however, they provide an excellent tool to many business owners. Using Pinterest Analytics, you can measure how many people are pinning photos from your website, how many people have seen the pins, how many people have visited your site from Pinterest, and which images are the most repinned and clicked from your site.
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