Web Analytics Info
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Web Analytics Info
Things to help you understand the metrics of the web
Curated by Anna Lewis
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Get On Top Of Social Reports In Google Analytics

Get On Top Of Social Reports In Google Analytics | Web Analytics Info | Scoop.it
A complete refresher on the changes made to Analytics Social Reports to help you understand and get the most out of the awesome data that is available.
Anna Lewis's insight:

Use social media? read this now!!

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The Full Guide to Remarketing in Google Analytics and AdWords

The Full Guide to Remarketing in Google Analytics and AdWords | Web Analytics Info | Scoop.it
Step by step instructions for setting up remarketing using Google Analytics and AdWords together. Including ideas for campaigns and best practices.
Anna Lewis's insight:

Thorough guide and lots of ideas for remarketing with Google Analytics and AdWords!

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Rescooped by Anna Lewis from Social Media Marketing Strategies
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55% Of Brands Have Not Secured Their Twitter Handle

55% Of Brands Have Not Secured Their Twitter Handle | Web Analytics Info | Scoop.it
Using the 'Sunday Times Best Companies to Work For 2012' we investigate why so many brands are not using Twitter to the best of their ability.

 

Over the past four years, Twitter has become one of the key social networks for many businesses around the world. Brands that are yet to secure their spot on the platform are behind the times in many industries. Of course, there are certain types of businesses that may not feel social media is right for them but this is not the case for most.


Via Level343
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An Introduction To Attribution Modelling With Google Analytics

An Introduction To Attribution Modelling With Google Analytics | Web Analytics Info | Scoop.it
Attribution modelling is an insightful way of interrogating Google Analytics and Graeme explains how this data can be extracted and understood.
Anna Lewis's insight:

If you've not got in attribution yet, here's a great place to start

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Rescooped by Anna Lewis from Data Nerd's Corner
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The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples

The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples | Web Analytics Info | Scoop.it
Anna Lewis explains what Google Analytics event tracking is, the benefits, the code and some great examples of how to use event tracking on your site.

Via Carla Gentry CSPO
Anna Lewis's insight:

If you're not using Event Tracking in Google Analytics already then you should be! Check out the examples and use the code on here!

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Carla Gentry CSPO's curator insight, January 28, 2013 7:44 AM

With just a small amount of extra code, you can start collecting data on a whole host of additional activities that happen on your website which cannot be tracked with the standard Google Analytics code. From clicks on buttons or links, to how much of a form was filled in and even organic keyword rank data!

Carla Gentry CSPO's comment, January 28, 2013 12:49 PM
Thanks for sharing my scoops :o)
Anna Lewis's comment, January 29, 2013 4:18 AM
No problem! Thanks for sharing my blog post :)