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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik | analytics & UX | Scoop.it
Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budgets, improve ROI!
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Great blog post on attribution modelling by Avinash..

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Wibidata Machine Learning Platform Offers Capabilities Comparable To Amazon.com And Google | TechCrunch

Wibidata Machine Learning Platform Offers Capabilities Comparable To Amazon.com And Google | TechCrunch | analytics & UX | Scoop.it
Wibidata, a big data application provider, has a new platform for building real-time apps that shows the increasing accessibility of machine learning and how..
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The tech behind real time e-commerce analytics, offers, personalised recommendations and servicing is becoming more advanced and accessible..it's great for retail.

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The Signal and the Noise

The Signal and the Noise | analytics & UX | Scoop.it
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and beca...
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great read, really looking forward to Nate Silvers blog commencing on ESPN in '14

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Digital is easy. Try A/B testing in the real world. - Chief Marketing Technologist

Digital is easy. Try A/B testing in the real world. - Chief Marketing Technologist | analytics & UX | Scoop.it
If I was going to recommend one book for an executive to read about the power of controlled experiments in business, it would be Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics, and Society by Jim Manzi.
Kane Wright's insight:

Very interesting blog post by Scott Brinker, A/B Testing across a true multi channel business is very challenging..I'm going to read Uncontrolled: The Suprising Payoff...asap

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Excellent Analytics Tip 23: Align Hits, Sessions, Metrics, Dimensions!

Excellent Analytics Tip 23: Align Hits, Sessions, Metrics, Dimensions! | analytics & UX | Scoop.it
Digital analysts commonly use hit metrics to measure session dimensions, and vice versa. Using real world examples the post shows how to avoid this mistake.
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Not Just Numbers: Twenty Principles for Excel Good Practice (from the ICAEW)

Not Just Numbers: Twenty Principles for Excel Good Practice (from the ICAEW) | analytics & UX | Scoop.it
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very helpful hints...I totally agree with the need for organisational standards, it can be very frustrating and time consuming having to decipher a spreadsheet created by someone else...

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Why do usability problems go unfixed?

Even when everyone agrees on the changes, usability problems sometimes persist. In this talk from UPA2012 in Las Vegas, Steve Krug and Caroline Jarrett report o
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Great slidedeck by Steve Krug, he presents on UX so clearly...

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Web Analytics 2.0

Web Analytics 2.0 | analytics & UX | Scoop.it
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics...
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Very well written, rich in content and enjoyable to read bible of web analytics..

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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! - Occam's Razor by Avinash Kaushik

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! - Occam's Razor by Avinash Kaushik | analytics & UX | Scoop.it
As user behavior becomes increasingly complex, it is mandatory that your data analysis include the ability to do visitor segmentation. Learn how to in GA.
Kane Wright's insight:

Oscam's Razor by Avinash Kausik, one of the best Web Analytics blogs and this post in particular regarding the need to segment your data to drive meaningful action is great...

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