Analytics & CRO
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Analytics & CRO
Digital Analytics , Conversion Rate Optimization , Dataviz ,  Analytics technologies , AB testing , Attribution ...
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Peut-on compter sur la quantification ?

Peut-on compter sur la quantification ? | Analytics & CRO | Scoop.it
« L’homme est la mesure de toute chose », ce crédo philosophique postule que chaque individu voit et juge le monde à sa manière.
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10 Big Data Online Courses

10 Big Data Online Courses | Analytics & CRO | Scoop.it
IT pros looking to add big data skills to their career toolkit can benefit from online learning opportunities, often without breaking the bank.
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Practitioners, not vendors, drive value from analytics | #HPBigData2014

Practitioners, not vendors, drive value from analytics | #HPBigData2014 | Analytics & CRO | Scoop.it
The true value of data analytics is not measured by the market caps of the top vendors or average industry revenue growth, but by what users can accomplish leveraging the technology, the possibilities for which extend far beyond merely boosting the...
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Meadows Releases Free QR Code Module For Adobe Indesign Users

Meadows Releases Free QR Code Module For Adobe Indesign Users | Analytics & CRO | Scoop.it
Meadows Publishing Solutions announces the release of their Free 2D Bar Code Module for Adobe InDesign Creative Cloud. The Free license is limited to QR Code production only (the full version produces QR Code, Data Matrix and PDF417 codes).
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How Companies Use Big Data Successfully

How Companies Use Big Data Successfully | Analytics & CRO | Scoop.it
One of the greatest benefits afforded businesses by data analysis is that decisions can be made not based on hunches, but on hard numbers.
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Microsoft unleashes its first NoSQL database into the cloud

Microsoft unleashes its first NoSQL database into the cloud | Analytics & CRO | Scoop.it
Microsoft has just shipped out its first-ever non-relational database on Windows Azure, which also happens to be its first database product of any kind since releasing its legendary SQL Server.
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Data Point: School Is Back and So Are Tablet Shoppers

Data Point: School Is Back and So Are Tablet Shoppers | Analytics & CRO | Scoop.it
This year, 20% of parents said they would buy a tablet as part of a back-to-school purchase, up from 15% last year, according to a July survey by American Express that was charted by Statista.
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Big data changes the customer analysis game

Big data changes the customer analysis game | Analytics & CRO | Scoop.it
Organizations are developing the means to develop far better analytics about their customers, as high-performing and cost-effective big data processing enable a steep learning curve from customers on their wants and preferences.
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27% des entreprises européennes investissent dans le Big Data

27% des entreprises européennes investissent dans le Big Data | Analytics & CRO | Scoop.it
Quand elles n'ont pas encore initié de projet en matière de Big Data, les entreprises européennes sont plus de 20% à vouloir investir dans le traitement de données en masse d'ici deux ans.
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Big Data : comment réussir leur intégration dans le SI ?

Big Data : comment réussir leur intégration dans le SI ? | Analytics & CRO | Scoop.it
Plus qu’un effet de mode, la révolution des Big Data vient bousculer les modèles et les technologies informatiques connues jusqu’à lors, tout en révélant de nouveaux enjeux auxquels devra répondre le SI de demain.
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Why Website Analytics Only Gives You Half The Picture

Why Website Analytics Only Gives You Half The Picture | Analytics & CRO | Scoop.it

We rely on web analytics software to measure and dissect user activity, marketing effectiveness and performance metrics across our online media. But they only give us half the picture.

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How Heineken Interacts With Customers Using Big Data

How Heineken Interacts With Customers Using Big Data | Analytics & CRO | Scoop.it
Although Rory Crosby from Heineken’s Global Business Services states that “Heineken couldn’t begin to think about big data issues because they were still learning all the ways they could leverage their existing information,” their real-time...
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How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why | Analytics & CRO | Scoop.it
The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes.
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Q&A: Why storing data in the cloud could be safer than on-premise

Q&A: Why storing data in the cloud could be safer than on-premise | Analytics & CRO | Scoop.it
We speak to Orlando Scott-Cowley of Mimecast about which is the safest place for your data – the LAN or cloud?
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Think Tableau is successfully riding the Big Data wave? Tell us tomorrow!

Think Tableau is successfully riding the Big Data wave? Tell us tomorrow! | Analytics & CRO | Scoop.it
At the center of the data visualization market is Tableau Software, Inc., a company eager to simplify data consumption for the purpose of making it more accessible to everyday users.
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HP rethinks big data strategy with more personalized options

HP rethinks big data strategy with more personalized options | Analytics & CRO | Scoop.it
Dubbed Business Intelligence Modernization Services, the new package is designed to support companies looking to revamp their own big data and business intelligence return plans as well.
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#Présentation du Vendredi : SEO + Taux de Conversion = € pour votre e-commerce

#Présentation du Vendredi : SEO + Taux de Conversion = € pour votre e-commerce | Analytics & CRO | Scoop.it
  Cette présentation nous rappelle que « pour 92$ dépensés pour acquérir 1 client, 1$ seulement est utilisé pour la conversion. Le taux de conversion est le cœur de votre e-commerce : comment l’améliorer ?
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Big Data : Microsoft équipe Azure d'une base NoSQL maison

Big Data : Microsoft équipe Azure d'une base NoSQL maison | Analytics & CRO | Scoop.it
Le cloud de Microsoft s'enrichit d'un nouveau service de base de données orientée documents. Baptisé Azure DocumentDB, il est pour l'heure en pré-version.
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How prescriptive analytics is different from its predictive cousin | #HPBigData2014

How prescriptive analytics is different from its predictive cousin | #HPBigData2014 | Analytics & CRO | Scoop.it
adMarketplace is currently working on prescriptive analytics that is set to help the company anticipate what users might need in the future, even before they ask for it.
In an interview with theCUBE at the Hewlett-Packard Co.
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Big Data Needs Some Big Ideas

Big Data Needs Some Big Ideas | Analytics & CRO | Scoop.it
I recently attended an event that focused on Big Data insights and techniques for retailers. It was well attended and had some great speakers presenting including Bernie Brooks, the CEO of Australian retailer Myer.
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Google ouvre son Analytics Academy pour former à Google Analytics

Google ouvre son Analytics Academy pour former à Google Analytics | Analytics & CRO | Scoop.it
L'Analytics Academy avait été annoncée lors de l'Analytics Summit. Cette offre gratuite de formations en ligne centrée sur Google Analytics est désormais officiellement ouverte.
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Un salon dédié aux métiers des DATA

Un salon dédié aux métiers des DATA | Analytics & CRO | Scoop.it

Le 20 Novembre prochain, 2000 décideurs et DSI de grands comptes, startupers, étudiants à la recherche d'un premier job et DataScientists seniors se donneront rendez-vous à l'espace Pierre Cardin à Paris pour parler de Big Data, DataMining, DataScience, Data Visualisation et Open Data avec des speakers prestigieux.

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Les nouveaux métiers du digital

Les nouveaux métiers du digital | Analytics & CRO | Scoop.it
Les nouveaux métiers du digital IndiceRH Paris, le 18/09/13 – Clémentine, cabinet de conseil en recrutement spécialisé dans les métiers du web, présente les nouveaux métiers du digital : data scientist, architecte big data ou expert en data...
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Villes intelligentes : le Big Data va modeler les villes de demain

Villes intelligentes : le Big Data va modeler les villes de demain | Analytics & CRO | Scoop.it
Face à l’urbanisation galopante de la planète, la raréfaction des ressources naturelles et la montée du coût de l’énergie, l’homme doit construire des villes plus efficaces, optimiser leur design.
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Google donne des cours analytics et adsense gratuits

Google donne des cours analytics et adsense gratuits | Analytics & CRO | Scoop.it

A l’occasion du récent anniversaire des dix ans d’AdSense, Google organise des cours gratuits sur les 5 prochaines semaines afin de vous aider à devenir un expert AdSense et augmenter votre revenu.


Via Frédéric DEBAILLEUL
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