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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Rescooped by paulo oliveira from UXploration
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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.


Via Mario K. Sakata
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Rescooped by paulo oliveira from Online Marketing Resources
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SEO Market Review 2013 Ebook

SEO is changing, in this document some of the brightest minds in online marketing answer questions on the state of SEO, the direction it is going into, the top...

Via Pedro Da Silva
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Rescooped by paulo oliveira from eCommerce Lab
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Taux de Clic en Fonction de la Position sur Google et Taux de Conversion

Taux de Clic en Fonction de la Position sur Google et Taux de Conversion | Web Analytics and Web Copy | Scoop.it

Le top 3 sur une requête rafle à lui seul près de 60% des visites. Avec ces chiffres, on comprend donc l’importance d’être positionné en tête des résultats pour avoir le maximum de visiteurs et donc le plus gros chiffre d’affaires possible.


Via Alexandre Kuhn, Pierre Lelong
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Baud Sylvain's curator insight, May 13, 6:40 AM

L'importance du référencement Web pour les entreprises pour tocuher le public

Rescooped by paulo oliveira from Internet Marketing Strategy 2.0
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Excel for SEO: The Full Illustrated Guide

Excel for SEO: The Full Illustrated Guide | Web Analytics and Web Copy | Scoop.it

From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.

 

...

 

With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.

 

...

 

So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."

 

In-depth. Comprehensive. 8/10

 

Full Guide: http://www.distilled.net/excel-for-seo/ ;

(Special thanks to Alex Briscese for suggesting it) 


Via Robin Good
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Rescooped by paulo oliveira from Internet Marketing Strategy 2.0
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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | Web Analytics and Web Copy | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.

 

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

 

And among the many, these five were selected on the basis of three very specific requirements:

 

a) the tool has to be free

 

b) it must be immediately useful, and

 

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

 

Here their names.

See if you have heard about them before diving in:

Übersuggest – Alphabet Keyword Suggestion Tool
  Soovle – Keyword Suggestions from 7 Search Engines
  Ranks.nl – Keyword Combiner
  Yahoo! Search Clues – Trend Analysis
  YouTube Keyword Tool

Superuseful. 9/10.

 

Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 

 

(Curated by Robin Good)


Via Robin Good
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Rescooped by paulo oliveira from Link Building and Linkers
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Excel for SEO – Must Have Tools and Resources

Excel for SEO – Must Have Tools and Resources | Web Analytics and Web Copy | Scoop.it
Whilst it is nice to have access to SEO tools we don't always have the budget. Here are some SEO tools for Excel that are free and can help!

Via wayneb77
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Rescooped by paulo oliveira from Marketing de contenidos
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Evolve introduces a downloadable SEO Audit Checklist | SEO Experts

Evolve introduces a downloadable SEO Audit Checklist | SEO Experts | Web Analytics and Web Copy | Scoop.it
Before you dive into your SEO Audit, make sure you are following a mapped-out process. Our downloadable checklist will keep you on the right track!

Via Eva Sanagustin
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Developing a Content Strategy for "boring" industries

Developing a Content Strategy for "boring" industries | Web Analytics and Web Copy | Scoop.it

"The goal of this post is to show the SEO community how to start thinking about how to develop a cohesive and integrated long-term content strategy (and not just one-off linkbait pieces)."

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Rescooped by paulo oliveira from Redaccion de contenidos web
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Balancing SEO and copywriting best practices: a true story | SEO Copywriting

Balancing SEO and copywriting best practices: a true story | SEO Copywriting | Web Analytics and Web Copy | Scoop.it
Guest Author and SEO Specialist Nick Stamoulis shares 4 tips for balancing traditional copywriting with search optimized web writing, noting that they do get along.

Via Eva Sanagustin
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Rescooped by paulo oliveira from Analytics Lover
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Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics

Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics | Web Analytics and Web Copy | Scoop.it
La maggior parte dei sistemi di analisi web non riconoscono correttamente il traffico naturale proveniente dal motore di ricerca emergente blekko. Scopri perché e osserva due diverse soluzioni per le Google Analytics.

Via Guglielmo Cornelli
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