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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Web Analytics and Web Copy | Scoop.it

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How User Personas Can Improve Your CRO Strategy

How User Personas Can Improve Your CRO Strategy | Web Analytics and Web Copy | Scoop.it
CRO is a technique that should be in every digital marketer’s arsenal.

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Hans's curator insight, December 27, 2012 8:47 AM

Conversion rate optimization ensures the proportion of users transforming into customers fulfills the expectations. Defining personas is one way to understand the target visitors' psychological triggers and maximize conversions. But, 

Internet users are pretty diverse and it's harder to pin down their personalities today. So I think it's important to carefully choose characters to represent potential customers in order to not shut others out.

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How To Write For Your Intended Audience

How To Write For Your Intended Audience | Web Analytics and Web Copy | Scoop.it

pIf you do not know who your intended audience is, your writing will wander and fall with little impact and success.


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Developing Personas for Content Marketing

Developing Personas for Content Marketing | Web Analytics and Web Copy | Scoop.it
Have you identified personas for your business? Do you tailor your content marketing to your personas? Here are 5 tips for developing personas.

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Martin (Marty) Smith's comment, February 12, 2012 6:34 AM
Personas are becoming increasingly important as touch points and tool proliferate. Marty