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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Rescooped by paulo oliveira from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
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BuzzFeed Style Guide

BuzzFeed Style Guide | Web Analytics and Web Copy | Scoop.it
The BuzzFeed Style Guide aims to provide a prevailing, and evolving, set of standards for the internet and social media.

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Eva Sanagustin's curator insight, February 6, 2014 6:41 AM

Guía de estilo de BuzzFeed.

Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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The Simple Template for a Thorough Content Style Guide

"As your volume of written content increases, inconsistencies are bound to arise."

 

This article from Hubspot explains how to create editorial guidelines to avoid "inconsistent messaging and an incoherent brand experience."


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Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Online it ALL Matters: Content Strategy: 10 Essential Elements of Style Guides

Style guides are a critical part of content governance. Governance across the Web is so vital because we want our users to have a consistent experience throughout our digital properties.


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