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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.


Via Mario K. Sakata
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‘Content first’? Content left, right and centre! | .net magazine

‘Content first’? Content left, right and centre! | .net magazine | Web Analytics and Web Copy | Scoop.it

To ensure that content is just as much a decisive element in the design and development process as graphics and code are, you need content experts in your team. Not only on the strategic issues regarding content, but experts in the fine art of writing and editing, photography and photo selection, scripting and filming, creating infographics and so on.


Via Mario K. Sakata
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11 Fundamental Skills Your Content Creation Team Needs

11 Fundamental Skills Your Content Creation Team Needs | Web Analytics and Web Copy | Scoop.it
Great content is at the heart of a strong social media marketing program.

Via Cees Hoogerheide
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All You Need To Know About Content Marketing

Still any doubts about the value of Content and the importance of Content marketing?


Check out these 50 interesting content marketing statistics that show the important proves.


Via Stefano Principato, Ivo Nový
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Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax

Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax | Web Analytics and Web Copy | Scoop.it
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.

Via Mario K. Sakata
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Developing a User Centric Content Strategy

Developing a User Centric Content Strategy | Web Analytics and Web Copy | Scoop.it
Content should exist because there is a target set of audience - people who will read, watch, and/or look at your stuff.

Via Mario K. Sakata
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