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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | Web Analytics and Web Copy | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.

 

But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt


Via Martin Gysler
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How to Make Your Blog Stand Out in a Crowded Niche without Guest Posting

How to Make Your Blog Stand Out in a Crowded Niche without Guest Posting | Web Analytics and Web Copy | Scoop.it

I’ve been a long time blogger, and believe me, I both know and appreciate the amazing power of a good guest post for bringing in intelligent and interested readers.

 

The thing is, since I often blog outside of the blogging/marketing/writing topics, I know (as you might) how hard it is to utilize guest posting for certain topics.

 

I had this exact problem with my electronic music blog Sophistefunk, which I entered into the Million Dollar Blog Contest ran here on ThinkTraffic.

 

My guest posting problem was really evident with this niche: music blogs almost never accept guest posts, because their “articles” are really just posts with media (audio & video), so there really is no need to have another author write for you.

 

Despite this, I wanted to accomplish what every blogger sets out to do: run a successful site based on my interests...


Via Martin Gysler
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