Web Analytics and Web Copy
6.7K views | +0 today
Follow
Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
Your new post is loading...
Your new post is loading...
Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

How to Draw Meaningful Conclusions from Social Media Metrics

How to Draw Meaningful Conclusions from Social Media Metrics | Web Analytics and Web Copy | Scoop.it

Via Eva Sanagustin
more...
No comment yet.
Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

Measuring Your Content Strategy ROI

Content marketing isn't an easy fix, it's not the quick lead generator. There are soft benefits of a content strategy that is executed correctly but what about the hard benefits of content, like ROI?

Via Eva Sanagustin
more...
Claudia Benassini Félix's curator insight, December 2, 2013 11:07 AM

En esta entrada Laura Lake ofrece una minuciosa estrategia para la medición del marketing de contenidos. Ilustra su propuesta con ejemplos como la banca mexicana.