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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.


Via Mario K. Sakata
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Rescooped by paulo oliveira from UXploration
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8 Information Architecture Better Practices

Closing keynote at Webvisions Barcelona, 7 July 2012. "8 Information Architecture Better Practices" by Louis Rosenfeld


Via Mario K. Sakata
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