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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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6 New Google Analytics Features for Marketers

6 New Google Analytics Features for Marketers | Web Analytics and Web Copy | Scoop.it
Here's how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 26, 2013 5:19 PM

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

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Advanced Content Analysis

Advanced Content Analysis | Web Analytics and Web Copy | Scoop.it

"Report­ing on your pages’ bounce rates gives insight into which pages are the most sticky...

 

"And which need a lit­tle bit of help to get users to go deeper."

 

 

Susan Vertrees of Adobe writes about calculating the 'weighted bounce rate' of your pages.

 

In other words finding the pages that score consistently poorly for high volumes of visitors that arrive and view only that page before leaving. 

 

It's a good metric, but there are others. For me, the dwell time on the page is more important.

 

Dwell time gives an indication of whether people are reading your content.

 

One page visits might be fine if the content is read and the impression left with the reader is strong.

 

Better still if the page is shared with other users.

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5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics | Web Analytics and Web Copy | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?

Via Guglielmo Cornelli
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Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics

Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics | Web Analytics and Web Copy | Scoop.it
La maggior parte dei sistemi di analisi web non riconoscono correttamente il traffico naturale proveniente dal motore di ricerca emergente blekko. Scopri perché e osserva due diverse soluzioni per le Google Analytics.

Via Guglielmo Cornelli
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A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn

A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn | Web Analytics and Web Copy | Scoop.it
Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.

Via Pedro Da Silva
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11 Google Analytics Tricks to Use for Your Website

11 Google Analytics Tricks to Use for Your Website | Web Analytics and Web Copy | Scoop.it
Do you know what is the most common question that I get every day on social media, forums or email?

Via Guglielmo Cornelli
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Google Analytics Dashboard Widgets

Google Analytics Dashboard Widgets | Web Analytics and Web Copy | Scoop.it
3 Really Handy Google Analytics Dashboard Widgets...

Via Guglielmo Cornelli
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