Web Analytics and Web Copy
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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Five steps to capturing mobile customers in 2012

Five steps to capturing mobile customers in 2012 | Web Analytics and Web Copy | Scoop.it
A collection of useful online marketing links for small businesses.
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Identifying Online Influencers & Developing Your Content Strategy

What is influence? Influence is the ability to alter or sway an individual�s or a group�s thoughts, beliefs, or actions.
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Conversion Optimization starts in the SERPs

In this presentation I outline how and why Conversion Rate Optimization starts in the search results.
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Content Strategy for Social Media - Steve Sponder's Blog

Content Strategy for Social Media - Steve Sponder's Blog | Web Analytics and Web Copy | Scoop.it

Very interesting post... He actually breaks things down into 10 steps with great questions to ask yourself.

 

Formulating a content strategy can be a difficult process partly due to the many considerations and partly due to the number of stakeholders. So, to help here's a simple 10 step systematic process.


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The Content Strategy that Made Justin Bieber a Star | Content Marketing Institute

The Content Strategy that Made Justin Bieber a Star | Content Marketing Institute | Web Analytics and Web Copy | Scoop.it
Lessons you can learn from the impressive content strategy that Disney used to help make Justin Bieber famous and dominate the pre-teen music niche.
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3 Steps to Your 2012 Content Strategy | Business 2 Community

3 Steps to Your 2012 Content Strategy | Business 2 Community | Web Analytics and Web Copy | Scoop.it
Today’s buyers receive, use and make decisions based on trusted independent sources.
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How Content Strategy Fits into the Sales Funnel — digital mark

How Content Strategy Fits into the Sales Funnel — digital mark | Web Analytics and Web Copy | Scoop.it
Content strategy is a very neat way to organize a tool that has been a part of marketing all along. It helps define the habits and preferences of people businesses are looking to target and more.
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11 Editorial Guidelines Every Business Blog Needs

11 Editorial Guidelines Every Business Blog Needs | Web Analytics and Web Copy | Scoop.it
Read the editorial guidelines you can put in place to increase the quality of your blog content and minimize editing and proofreading time.
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Madrid Girl Geek » Blog Archive » Optimiza tus campañas de Adwords con Google Analytics

Madrid Girl Geek » Blog Archive » Optimiza tus campañas de Adwords con Google Analytics | Web Analytics and Web Copy | Scoop.it
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How to Create Your Writing Content Strategy - Inspired to Write | Inspired to Write

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Auditing Yourself! Performing a Content Audit

Auditing Yourself! Performing a Content Audit | Web Analytics and Web Copy | Scoop.it
Define Ownership Content ownership becomes an issue in larger corporations. Questions have to be answers and roles have to be assigned.

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Google Analytics - 5 Key Website Metrics To Always Monitor | ScottBradley.name

Google Analytics - 5 Key Website Metrics To Always Monitor | ScottBradley.name | Web Analytics and Web Copy | Scoop.it
As a website owner it is always important that you stay on top of these specific key pieces of information when looking at your Google Analytics.
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How To Track Your Keyword Rankings in the New Google Analytics Using Custom Filters

How To Track Your Keyword Rankings in the New Google Analytics Using Custom Filters | Web Analytics and Web Copy | Scoop.it
There's already some very good tools that make it very easy to track your own keyword rankings as well as your competitors keyword rankings.
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10 manières de mesurer le ROI de ses contenus éditoriaux | Blog Business / WebMarketing / Management

10 manières de mesurer le ROI de ses contenus éditoriaux | Blog Business / WebMarketing / Management | Web Analytics and Web Copy | Scoop.it
  Dans l'Internet d'aujourd'hui, les marques doivent créer des contenus éditoriaux, et les utiliser pour établir une relation de proximité avec...
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The marriage of web writing and user experience

The marriage of web writing and user experience | Web Analytics and Web Copy | Scoop.it
Web writing, while basically an extension of its offline counterpart, will always be driven by visits, which will always be driven by SEO.
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Mobile content strategy link-o-rama 2011

Mobile content strategy link-o-rama 2011 | Web Analytics and Web Copy | Scoop.it
A List Apart asked some very smart people (and me) what they learned about the web in 2011.

I wrote about my realization that the problems we face with a multi-device future, the problems we're ...
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LukeW | An Event Apart: A Content Strategy Roadmap

LukeW | An Event Apart: A Content Strategy Roadmap | Web Analytics and Web Copy | Scoop.it
In her presentation at An Event Apart in San Francisco, CA 2011 Kristina Halvorson talked about how to integrate content strategy into a typical Web design worksflow. Here's my notes from her talk:We all want content first.
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Creating a Mobile Profile in Google Analytics

Creating a Mobile Profile in Google Analytics | Web Analytics and Web Copy | Scoop.it
Capture mobile-only traffic with a custom mobile profile. This profile captures more than Google Analytics mobile reporting alone.
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Extracto de eMetrics London 2011

Extracto de eMetrics London 2011 | Web Analytics and Web Copy | Scoop.it
Blog de analítica Web de la empresa MVConsultoría, Reflexiones desde el mercado español de Analítica Web...
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How Econsultancy measures Twitter via Google Analytics

How Econsultancy measures Twitter via Google Analytics | Web Analytics and Web Copy | Scoop.it
It has been a couple of years since we really started to make the most out of Twitter. Since then we have experimented with a live Twitter feed on our homepage and alongside our blog articles. We have hired a dedicated social media producer.

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Create a Social Media Content Strategy Cheat Sheet | Rebekah Radice

Create a Social Media Content Strategy Cheat Sheet | Rebekah Radice | Web Analytics and Web Copy | Scoop.it
Real Estate Social Media Technolgy Tips...
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