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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Mobile content strategy link-o-rama 2011

Mobile content strategy link-o-rama 2011 | Web Analytics and Web Copy | Scoop.it
A List Apart asked some very smart people (and me) what they learned about the web in 2011.

I wrote about my realization that the problems we face with a multi-device future, the problems we're ...
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LukeW | An Event Apart: A Content Strategy Roadmap

LukeW | An Event Apart: A Content Strategy Roadmap | Web Analytics and Web Copy | Scoop.it
In her presentation at An Event Apart in San Francisco, CA 2011 Kristina Halvorson talked about how to integrate content strategy into a typical Web design worksflow. Here's my notes from her talk:We all want content first.
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Creating a Mobile Profile in Google Analytics

Creating a Mobile Profile in Google Analytics | Web Analytics and Web Copy | Scoop.it
Capture mobile-only traffic with a custom mobile profile. This profile captures more than Google Analytics mobile reporting alone.
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Extracto de eMetrics London 2011

Extracto de eMetrics London 2011 | Web Analytics and Web Copy | Scoop.it
Blog de analítica Web de la empresa MVConsultoría, Reflexiones desde el mercado español de Analítica Web...
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How Econsultancy measures Twitter via Google Analytics

How Econsultancy measures Twitter via Google Analytics | Web Analytics and Web Copy | Scoop.it
It has been a couple of years since we really started to make the most out of Twitter. Since then we have experimented with a live Twitter feed on our homepage and alongside our blog articles. We have hired a dedicated social media producer.

Via Level343
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Create a Social Media Content Strategy Cheat Sheet | Rebekah Radice

Create a Social Media Content Strategy Cheat Sheet | Rebekah Radice | Web Analytics and Web Copy | Scoop.it
Real Estate Social Media Technolgy Tips...
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Como Interacciones Humanas Entre Personas y Marcas Inspiran a Ventas y ROI

Como Interacciones Humanas Entre Personas y Marcas Inspiran a Ventas y ROI | Web Analytics and Web Copy | Scoop.it
Mientras el típico tÃ⊃3;pico del ROI en la participaciÃ⊃3;n de social media, parece polarizar a los profesionales del marketing, publicidad y r...
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Creating an Editorial Process at CompassPoint

Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly?
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The Front End Post » Blog Archive » Tips for executing your content strategy (part one)

The Front End Post » Blog Archive » Tips for executing your content strategy (part one) | Web Analytics and Web Copy | Scoop.it
A resource blog for front end web developers and UX designers...
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Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Web Analytics and Web Copy | Scoop.it
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.
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Content strategy is, in fact, the next big thing « Brain Traffic Blog

RT @IATV: Content Strategy: Content strategy is, in fact, the next big thing « Brain Traffic Blog http://t.co/HxJjp1dW...

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3 Steps to Your 2012 Content Strategy | Business 2 Community

3 Steps to Your 2012 Content Strategy | Business 2 Community | Web Analytics and Web Copy | Scoop.it
Today’s buyers receive, use and make decisions based on trusted independent sources.
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How Content Strategy Fits into the Sales Funnel — digital mark

How Content Strategy Fits into the Sales Funnel — digital mark | Web Analytics and Web Copy | Scoop.it
Content strategy is a very neat way to organize a tool that has been a part of marketing all along. It helps define the habits and preferences of people businesses are looking to target and more.
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11 Editorial Guidelines Every Business Blog Needs

11 Editorial Guidelines Every Business Blog Needs | Web Analytics and Web Copy | Scoop.it
Read the editorial guidelines you can put in place to increase the quality of your blog content and minimize editing and proofreading time.
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Madrid Girl Geek » Blog Archive » Optimiza tus campañas de Adwords con Google Analytics

Madrid Girl Geek » Blog Archive » Optimiza tus campañas de Adwords con Google Analytics | Web Analytics and Web Copy | Scoop.it
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How to Create Your Writing Content Strategy - Inspired to Write | Inspired to Write

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Auditing Yourself! Performing a Content Audit

Auditing Yourself! Performing a Content Audit | Web Analytics and Web Copy | Scoop.it
Define Ownership Content ownership becomes an issue in larger corporations. Questions have to be answers and roles have to be assigned.

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Creating accessible content: tips for web writers | 4 Syllables

Web writers can affect content accessibility, even when using accessible web templates within a CMS.
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Improving Hospital Websites with Content Strategy | Finelight

Improving Hospital Websites with Content Strategy | Finelight | Web Analytics and Web Copy | Scoop.it
Finelight outlines the many ways in which hospital websites can benefit from content strategy.
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Types of Social Media Content to Boost SEO

Types of Social Media Content to Boost SEO | Web Analytics and Web Copy | Scoop.it
I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a.
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9 segments avancés pour Google Analytics | Méthodes Webmarketing

9 segments avancés pour Google Analytics | Méthodes Webmarketing | Web Analytics and Web Copy | Scoop.it
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