Web Analytics and Web Copy
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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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3 things about mobile content: what does it mean for content strategy?

3 things about mobile content: what does it mean for content strategy? | Web Analytics and Web Copy | Scoop.it
What does the shift to mobile mean for working with content? The main takeaways from WebContent 2011 reflect the growing need for user experiences to travel across platforms.
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Long tail: Is it worth? Revenue by keyword length study, DynBiz

Long tail: Is it worth? Revenue by keyword length study, DynBiz | Web Analytics and Web Copy | Scoop.it
We have always heard that big part of the money is in long tail keywords. If this is the case, how much the long tail adds to total revenue?
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Definire e tracciare un obiettivo con Google Analytics | Alessandra Farabegoli

insisto sulla necessità di

darsi obiettivi concreti
tenere sotto controllo il grado di raggiungimento di questi obiettivi, attraverso la misurazione di alcuni indicatori quantitativi
definire il risultato che vogliamo raggiungere per essere soddisfatti.

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Content Strategy for a Local City or County

Content Strategy for a Local City or County | Web Analytics and Web Copy | Scoop.it
There is a local movement happening. People are taking in information from all around the world, traveling, and watching the news happen in every corner of the globe. Yet there is much people are doing in their local worlds as well.
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Content Strategy: Exploring Content Curation Tools

Content Strategy: Exploring Content Curation Tools | Web Analytics and Web Copy | Scoop.it
Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own.
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Content Strategy: 3 Predictions for 2012

I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.
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30 Working Calls to Action for Your Social Media Site

30 Working Calls to Action for Your Social Media Site | Web Analytics and Web Copy | Scoop.it
I covered the importance of Call to Actions in my blogpost Read this: 9 Secrets Towards an Awesome Call To Action. Go read it later, if you already haven’t done so. But many people are still asking for solid Call to Action examples.
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A 5-Minute Guide to More Persuasive Copywriting | Copyblogger

Copywriters love to tell clients they can create compelling copy. The problem is, too few of them ever mention whom they think they’re compelling.
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How To Use Storify To Make An Interactive Resume - 10,000 Words

How To Use Storify To Make An Interactive Resume - 10,000 Words | Web Analytics and Web Copy | Scoop.it
How To Use Storify To Make An Interactive Resume...
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copywriting - Should a sentence ending with a URL terminate with a period? - User Experience - Stack Exchange

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24 ways: Getting the Most Out of Google Analytics

24 ways: Getting the Most Out of Google Analytics | Web Analytics and Web Copy | Scoop.it
The advent calendar for web geeks. Each day throughout December we publish a daily dose of web design and development goodness to bring you all a little Christmas cheer.
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Google Analytics: Multi-Channel Funnel Keyword Reports

Google Analytics: Multi-Channel Funnel Keyword Reports | Web Analytics and Web Copy | Scoop.it
Web Analytics, web design, online advertisting/paid search, and conversion optimization.
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Creating a Facebook Content Strategy ~ #HootSuite University Lecture Series

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5 Fatal Content Strategy Mistakes | Social Media Today

5 Fatal Content Strategy Mistakes | Social Media Today | Web Analytics and Web Copy | Scoop.it
Content strategy can be defined as the planning, development, delivery and management of informational content on the web.
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Cas pratique Google Analytics : introduction aux expressions régulières « Blog web analytics – L'aiguille et la botte de foin

Cas pratique Google Analytics : introduction aux expressions régulières « Blog web analytics – L'aiguille et la botte de foin | Web Analytics and Web Copy | Scoop.it
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Should I create one page per service/product/feature or a single page that lists them all?

Should I create one page per service/product/feature or a single page that lists them all? | Web Analytics and Web Copy | Scoop.it
I was recently asked this question by email, and thought it would be useful to share my reply in a blog post.
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Content Strategy is the Big Winner | Business 2 Community

Content Strategy is the Big Winner | Business 2 Community | Web Analytics and Web Copy | Scoop.it
Content Strategy. It’s one of the biggest buzzwords of 2011, yet it still leaves many people scratching their heads. What is it? A game-changer.
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Read this: 9 Secrets Towards an Awesome Call To Action

Read this: 9 Secrets Towards an Awesome Call To Action | Web Analytics and Web Copy | Scoop.it
Having an effective call to action is an essential part of any website. A call to action is not just limited to e-shops and ecommerce sites.
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Branded vs Non Branded: Which Query Yields the Most Converting Traffic

Branded vs Non Branded: Which Query Yields the Most Converting Traffic | Web Analytics and Web Copy | Scoop.it

In light of this variance, how can an internet marketing company choose the best keywords and phrases? Single keywords? Two word phrases? Perhaps a three word phrase is optimal, or more. And is this statistic going to be the same for brand queries? So many questions need to be answered before we can approach the research tools, begin examining monthly search data, etc.


Via Level343
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Landing page copywriting tips. | Pure Ink Blog

Top tips for better copywriting for landing pages.
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Speed metrics in Google Analytics - The official Google Code blog

Speed metrics in Google Analytics - The official Google Code blog | Web Analytics and Web Copy | Scoop.it
Speed metrics in Google Analytics...
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The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers

Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures.
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4 Questions to Ask Yourself About Content

4 Questions to Ask Yourself About Content | Web Analytics and Web Copy | Scoop.it
Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for.
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