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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Craggy rocks: content strategy and the art of language design for the web

Craggy rocks: content strategy and the art of language design for the web | Web Analytics and Web Copy | Scoop.it
Beauty in design isn't just the job of visual designers. The words we choose have a definite effect on the emotion and aesthetic of web sites.
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7 NO BRAINERS for Using Infographics In Your Content Strategy | Omar Kattan

7 NO BRAINERS for Using Infographics In Your Content Strategy | Omar Kattan | Web Analytics and Web Copy | Scoop.it
[caption id=attachment_3889 align=aligncenter width=580 caption=Image Courtesy of Lunchbreath:...
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Actionable 2012 Social Business Predictions: #1 Comprehensive Content Strategy - Digital Influence Mapping Project

Actionable 2012 Social Business Predictions: #1 Comprehensive Content Strategy - Digital Influence Mapping Project | Web Analytics and Web Copy | Scoop.it
Timing is everything in business. Business leaders want to embrace innovations the moment before they become profitable business strategy or execution. That goes for most social media-based business solutions.
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Beautiful Blogging: 5 Ways to Sharpen Your Writing Skills

Beautiful Blogging: 5 Ways to Sharpen Your Writing Skills | Web Analytics and Web Copy | Scoop.it
Blog writing – it’s one of the hardest, easiest, most frustrating, most relaxing, creative, unoriginal thing you can do… ish.
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The Only Metrics You Need to Optimize Website Performance

The Only Metrics You Need to Optimize Website Performance | Web Analytics and Web Copy | Scoop.it
8 essential metrics marketers should measure to optimize and improve their website's performance.
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Social Strategy: How to Use Social Media Intelligence to Make More Informed Business Decisions | Business 2 Community

Social Strategy: How to Use Social Media Intelligence to Make More Informed Business Decisions | Business 2 Community | Web Analytics and Web Copy | Scoop.it
Social media channels have become the modern day podium for consumers to express their thoughts with others, and oftentimes these thoughts can directly relate...
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Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics

Come monitorare il traffico naturale proveniente dal motore di ricerca blekko nelle Google Analytics | Web Analytics and Web Copy | Scoop.it
La maggior parte dei sistemi di analisi web non riconoscono correttamente il traffico naturale proveniente dal motore di ricerca emergente blekko. Scopri perché e osserva due diverse soluzioni per le Google Analytics.

Via Guglielmo Cornelli
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The Power of Partnerships in Your Social Media Content Strategy

The Power of Partnerships in Your Social Media Content Strategy | Web Analytics and Web Copy | Scoop.it
The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers.
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3 things about mobile content: what does it mean for content strategy?

3 things about mobile content: what does it mean for content strategy? | Web Analytics and Web Copy | Scoop.it
What does the shift to mobile mean for working with content? The main takeaways from WebContent 2011 reflect the growing need for user experiences to travel across platforms.
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Long tail: Is it worth? Revenue by keyword length study, DynBiz

Long tail: Is it worth? Revenue by keyword length study, DynBiz | Web Analytics and Web Copy | Scoop.it
We have always heard that big part of the money is in long tail keywords. If this is the case, how much the long tail adds to total revenue?
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Definire e tracciare un obiettivo con Google Analytics | Alessandra Farabegoli

insisto sulla necessità di

darsi obiettivi concreti
tenere sotto controllo il grado di raggiungimento di questi obiettivi, attraverso la misurazione di alcuni indicatori quantitativi
definire il risultato che vogliamo raggiungere per essere soddisfatti.

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Content Strategy for a Local City or County

Content Strategy for a Local City or County | Web Analytics and Web Copy | Scoop.it
There is a local movement happening. People are taking in information from all around the world, traveling, and watching the news happen in every corner of the globe. Yet there is much people are doing in their local worlds as well.
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Content Strategy: Exploring Content Curation Tools

Content Strategy: Exploring Content Curation Tools | Web Analytics and Web Copy | Scoop.it
Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own.
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Top 5 Content Strategy Trends To Watch In 2012 | Digital Word

Top 5 Content Strategy Trends To Watch In 2012 | Digital Word | Web Analytics and Web Copy | Scoop.it
1 - Mobile & e-Commerce Content Strategy Will Be Hot: For the past few years, Content Strategists have been crusading for the need for organizations to develop and implement a content strategy to help plan, create, manage and analyze their content...
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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | Web Analytics and Web Copy | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.

 

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

 

And among the many, these five were selected on the basis of three very specific requirements:

 

a) the tool has to be free

 

b) it must be immediately useful, and

 

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

 

Here their names.

See if you have heard about them before diving in:

Übersuggest – Alphabet Keyword Suggestion Tool
  Soovle – Keyword Suggestions from 7 Search Engines
  Ranks.nl – Keyword Combiner
  Yahoo! Search Clues – Trend Analysis
  YouTube Keyword Tool

Superuseful. 9/10.

 

Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 

 

(Curated by Robin Good)


Via Robin Good
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A List Apart: Articles: The Content Strategist as Digital Curator

A List Apart: Articles: The Content Strategist as Digital Curator | Web Analytics and Web Copy | Scoop.it

The term “curate” is the interactive world’s new buzzword.


Via Mario K. Sakata
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The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers

An easy step toward trying to improve your sites can be achieved from using the data already previously gathered by Google Analytics but displayed via the In-Page Analytics report. This report adds valuable context to your data, perfect for anyone that has found it difficult to interpret analytics reports in the past.

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How To Track Organic Search Traffic From Blekko In Google Analytics

How To Track Organic Search Traffic From Blekko In Google Analytics | Web Analytics and Web Copy | Scoop.it
More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports.
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42 reasons every brand needs a content marketing strategy in 2012

42 reasons every brand needs a content marketing strategy in 2012 | Web Analytics and Web Copy | Scoop.it
Content marketing is on the rise, but first every brand needs a content marketing strategy...

Via Eva Sanagustin
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Los 25 posts de analítica web y optimización del 2011

Los 25 posts de analítica web y optimización del 2011 | Web Analytics and Web Copy | Scoop.it
Todo lo que no te puedes perder sobre Analítica web, Google Analytics y Optimización y Usabilidad Web. Te lo contamos en este post de resumen del 2011.
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5 Fatal Content Strategy Mistakes | Social Media Today

5 Fatal Content Strategy Mistakes | Social Media Today | Web Analytics and Web Copy | Scoop.it
Content strategy can be defined as the planning, development, delivery and management of informational content on the web.
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Cas pratique Google Analytics : introduction aux expressions régulières « Blog web analytics – L'aiguille et la botte de foin

Cas pratique Google Analytics : introduction aux expressions régulières « Blog web analytics – L'aiguille et la botte de foin | Web Analytics and Web Copy | Scoop.it
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Should I create one page per service/product/feature or a single page that lists them all?

Should I create one page per service/product/feature or a single page that lists them all? | Web Analytics and Web Copy | Scoop.it
I was recently asked this question by email, and thought it would be useful to share my reply in a blog post.
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