Web Analytics and Web Copy
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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types | Content Marketing Institute

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types | Content Marketing Institute | Web Analytics and Web Copy | Scoop.it
The Valuable Content Checklist helps content be findable, readable, understandable, actionable and shareable. Here are the details of each step.
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The Holy Grail of Keyword Research for Blog Posts | Onextrapixel - Web Design & Development Magazine

Most of the SEO guides, including the ones written by genuine A-List bloggers (with all due respects), use an example keyword to explain how to optimize your blog post content.
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Rescooped by paulo oliveira from Content Strategy |Brand Development |Organic SEO
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Content Strategy Before Social Strategy

Content Strategy Before Social Strategy | Web Analytics and Web Copy | Scoop.it
Social media starts with great content. People want to talk about and share interesting content. Here's how to make your content interesting enough for sharing.

Via Level343
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A Content Strategist's Guide to Making Lists That Don't Suck

Despite my darkest fears, the villagers never came after me with torches and pitchforks last week when my article proclaimed that “top X tips lists are beyond worthless”.
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Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Como Desarrollar Una Estrategia De Marketing De Contenidos

Como Desarrollar Una Estrategia De Marketing De Contenidos | Web Analytics and Web Copy | Scoop.it
Todo networker de éxito en el Network Marketing utiliza el marketing de contenidos como forma de aproximación a sus prospectos. ¿Todavia no lo haces?

Via Eva Sanagustin
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Google Analytics, em sua nova versão, privilegia conversões e ...

Foi com base nessa premissa que o Google Analytics remodelou o design de suas páginas de resultados. Não só por isso, é claro, mas pensar que o usuário tomará uma das três possibilidades como válidas – a saber – ler ...
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A 10-Point Check List to Setup Your Google Analytics Properly | Measuring Success

A 10-Point Check List to Setup Your Google Analytics Properly | Measuring Success | Web Analytics and Web Copy | Scoop.it
A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup - be it implementation, training & education or insights/consultancy.
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5 Strategies for Creating Magnetic Online Content

5 Strategies for Creating Magnetic Online Content | Web Analytics and Web Copy | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content. Here are some tips for making yours as engaging as possible.
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Rescooped by paulo oliveira from Content Strategy |Brand Development |Organic SEO
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10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables

10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables | Web Analytics and Web Copy | Scoop.it
Are you paying enough attention to the implications of semantic structures on Web pages such as lists, titles, headings, and tables, and how a search engine might treat the content within those structures and learn from them?

 

While Google has been introducing labels for different kinds of content for web publishers such as recipe or rating schema, they’ve created an Attribute Correlation Statistics Database powered by labels found on tables on the Web that enables them to do things like create labels for table columns that might be missing table headers with attribute labels.


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Rescooped by paulo oliveira from content marketing ideas
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How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar | Web Analytics and Web Copy | Scoop.it
January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that f...

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Rescooped by paulo oliveira from marketing stratégique du web mobile
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Référencement de site web mobile et d’application native | Marketing web mobile 2.0

Référencement de site web mobile et d’application native | Marketing web mobile 2.0 | Web Analytics and Web Copy | Scoop.it
Quelle stratégie adopter pour se procurer la meilleure place possible dans les moteurs de recherche d'application et de site web mobile et comment s’assurer d’y rester?

Via Thierry Pires
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Cómo exportar más de 500 filas en el nuevo Google Analytics

Cómo exportar más de 500 filas en el nuevo Google Analytics | Web Analytics and Web Copy | Scoop.it
TweetTanto en la nueva como en la antigua versión de Google Analytics, el número máximo de filas que la interfaz te permite mostrar es 500.
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Google Analytics Cross Domain Tracking Made Easy

Google Analytics Cross Domain Tracking Made Easy | Web Analytics and Web Copy | Scoop.it
A default Google Analytics implementation will break your visits when tracking cross domain websites (such as webshops using an external payment gateway) because the first-party cookies can only be read from the domain that set the cookies.
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The Essence of Content Strategy | Centerline Digital - Raleigh, NC

The Essence of Content Strategy | Centerline Digital - Raleigh, NC | Web Analytics and Web Copy | Scoop.it
The Essence of Content Strategy...
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How to Make the Most of Google’s New Analytics Tools

How to Make the Most of Google’s New Analytics Tools | Web Analytics and Web Copy | Scoop.it

It’s more important then ever to define goals and figure out what you want to measure.

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Medir campañas sin etiquetar los enlaces con Google Analytics

Medir campañas sin etiquetar los enlaces con Google Analytics | Web Analytics and Web Copy | Scoop.it
¿Que pasa si no podemos añadir códigos de campaña en nuestras campañas de afiliación? ¿Hay alguna forma de medir el éxito de éstas campañas?
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Vinculando o Google AdWords ao Google Analytics em sua nova ...

Vinculando o Google AdWords ao Google Analytics em sua nova ... | Web Analytics and Web Copy | Scoop.it
Novos usuários e aqueles que já usam o Google Analytics há mais tempo já devem ter se deparado com a nova versão da ferramenta. Ela tem como foco principal disponibilizar uma interface que facilita ainda mais o uso e a ...
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The SoLoMo Manifesto | MomentFeed

The SoLoMo Manifesto | MomentFeed | Web Analytics and Web Copy | Scoop.it
Just About Everything Marketers Need to Know about the Convergence of Social, Local, and Mobile (SoLoMo)...
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SEO Speak: Content Strategy | Business 2 Community

It’s been a while since I’ve done a post in my SEO Speak series so as one of my New Year’s Resolutions I thought I’d get going with this again.
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How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content | The Content Strategist

How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content | The Content Strategist | Web Analytics and Web Copy | Scoop.it
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Landing Pages Guide 101: Create Landing Pages that Work

Landing Pages Guide 101: Create Landing Pages that Work | Web Analytics and Web Copy | Scoop.it
I am by no matter an expert in landing page creation, but I am doing a lot of research on this topic in order to become more experienced myself and I invite you to join me in this journey.
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2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All | Web Analytics and Web Copy | Scoop.it
So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less.
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