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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Comment configurer Google Analytics pour suivre correctement vos campagnes emails ?

Comment configurer Google Analytics pour suivre correctement vos campagnes emails ? | Web Analytics and Web Copy | Scoop.it

Qui d'autre veut construire un business rentable et durable avec l'affiliation ? Cliquez ici pour voir...
Vous faites du marketing par email, ou vous avez une newsletter sur votre blog ?

Alors faites ce petit test rapide :

1. Connectez-vous à votre compte Google Analytics

2. Affichez la section « Source de trafic > Sources > Sites référents »

3. Faites une recherche sur le mot « mail ».

Si le résultat de cette recherche ressemble à l’image ci-dessous, alors vous avez un problème (mais je vais vous montrer dans cet article comment le résoudre…).


Via Frédéric DEBAILLEUL
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Rescooped by paulo oliveira from Analytics Lover
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Google Analytics Dashboard Widgets

Google Analytics Dashboard Widgets | Web Analytics and Web Copy | Scoop.it
3 Really Handy Google Analytics Dashboard Widgets...

Via Guglielmo Cornelli
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Editorial Calendars: Where All Content Marketers Should Start

Editorial Calendars: Where All Content Marketers Should Start | Web Analytics and Web Copy | Scoop.it
Whether you're a content marketing beginner or pro, your efforts require a killer editorial calendar. Start with these must-ask questions.
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Everything Marketers Need to Measure and Prove Content ROI

Everything Marketers Need to Measure and Prove Content ROI | Web Analytics and Web Copy | Scoop.it
How marketers can measure their top marketing content assets and prove the ROI of their content.
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Finding killer SEO keywords for content marketing: Part 1

Finding killer SEO keywords for content marketing: Part 1 | Web Analytics and Web Copy | Scoop.it
When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing.
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Content Strategy: Don't Ditch Your FAQ Page

This is my first column of 2012 and I’m going to start the year by being controversial. The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website.
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InboundWriter Review: A Tool For Helping You Easily Create Optimised Web Pages

InboundWriter Review: A Tool For Helping You Easily Create Optimised Web Pages | Web Analytics and Web Copy | Scoop.it
Whether you are writing content for your blog or your services page or your products pages you want to know that you are going to get the mo...
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How to Use Google In Page Analytics to Analyze Website Performance

How to Use Google In Page Analytics to Analyze Website Performance | Web Analytics and Web Copy | Scoop.it
Blog: How to Use Google In Page Analytics to analyze your website performance, click throughs, and visitor behavior , with examples.
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Using Google Analytics to alert you to conversion problems - Smart Insights Digital Marketing Advice

Using Google Analytics to alert you to conversion problems - Smart Insights Digital Marketing Advice | Web Analytics and Web Copy | Scoop.it
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6 Turnkey Tools for Content Distribution

6 Turnkey Tools for Content Distribution | Web Analytics and Web Copy | Scoop.it
These five solutions can help publishers build an audience with the push of a button.
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Cómo exportar más de 500 filas en el nuevo Google Analytics

Cómo exportar más de 500 filas en el nuevo Google Analytics | Web Analytics and Web Copy | Scoop.it
TweetTanto en la nueva como en la antigua versión de Google Analytics, el número máximo de filas que la interfaz te permite mostrar es 500.
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Rescooped by paulo oliveira from Content Strategy |Brand Development |Organic SEO
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3 Awesome, Downloadable, Custom Web Analytics Reports

3 Awesome, Downloadable, Custom Web Analytics Reports | Web Analytics and Web Copy | Scoop.it
Custom reports help identify actionable insights quickly. These 3 analytics reports measure Page, Visitor Acquisition & Paid Search Performance analysis. Download them now!

 

I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Consider yourself fully forewarned!


Via Level343
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Comment optimiser le référencement de son contenu avec Google Tendances par Isabelle Canivet - Chronique Solutions

Comment optimiser le référencement de son contenu avec Google Tendances par Isabelle Canivet - Chronique Solutions | Web Analytics and Web Copy | Scoop.it
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Thematic Curation: A Look at Kate Spade’s Content Strategy | The Content Strategist

Thematic Curation: A Look at Kate Spade’s Content Strategy | The Content Strategist | Web Analytics and Web Copy | Scoop.it
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Burberry: A Lesson In Brand Affinity and Content Strategy

Burberry: A Lesson In Brand Affinity and Content Strategy | Web Analytics and Web Copy | Scoop.it
In late December 2011, British fashion label, Burberry, surpassed the 10 million fan mark on Facebook. To celebrate the accomplishment, the luxury brand produced the following YouTube clip.
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Rescooped by paulo oliveira from Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
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microtextos, microestilo, microvoz

microtextos, microestilo, microvoz | Web Analytics and Web Copy | Scoop.it
Acabo de terminar la lectura de Microstyle: The Art of Writing Little de Christopher Johnson, que trata sobre los microtextos. Había pensado escribir una reseña, pero por si tarda en llegar o ...

Via Eva Sanagustin
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Rescooped by paulo oliveira from rédaction web et référencement
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Quel est l'avenir du contenu rédactionnel ?

Quel est l'avenir du contenu rédactionnel ? | Web Analytics and Web Copy | Scoop.it

Les différents forums Internet consacrés au référencement et au SEO, les sites sociaux fréquentés par les spécialistes ne sont pas avares de questions relatives à l'évolution de la rédaction de contenu Web. Les modifications apportées par les moteurs de recherche de façon régulière remettent en cause les habitudes des spécialistes Web en général et des rédacteurs de contenu en particulier. Ces derniers sont parfois confrontés à des spécialistes en référencement qui considèrent le rédactionnel comme un élément subalterne de la stratégie SEO. On a longtemps dit que le contenu est roi, mais est-ce toujours vrai ?


Via Digitives
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Making Money as a Freelance Writer- WITHOUT Selling Your Soul to a Content Farm

Making Money as a Freelance Writer- WITHOUT Selling Your Soul to a Content Farm | Web Analytics and Web Copy | Scoop.it
Buffer Tweet Sharebar Buffer Tweet This is a guest post by the lovely Marina, on a few ideas she’s used successfully to make money as a freelance writer.
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2 Important Google+ Metrics To Assess Your Reach And Visibility

Posts' Amplification (Visibility)
Annotated References (Search Impact)

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How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks | Web Analytics and Web Copy | Scoop.it
As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog.
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Very Useful! ->Content Strategy 101 – Understanding Content Types | EverWrite

Very Useful! ->Content Strategy 101 – Understanding Content Types | EverWrite | Web Analytics and Web Copy | Scoop.it
Content Strategy 101 – Understanding Content Types http://t.co/wARHbJuB via @zite...

 

This is a must-read for strategists and IAs.  It really pulls the modelling process into the present.


Via Jeff Beddow
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Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types | Content Marketing Institute

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types | Content Marketing Institute | Web Analytics and Web Copy | Scoop.it
The Valuable Content Checklist helps content be findable, readable, understandable, actionable and shareable. Here are the details of each step.
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