Web Analytics and Web Copy
6.8K views | +0 today
Follow
Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
Your new post is loading...
Your new post is loading...
Rescooped by paulo oliveira from Web Content Strategy
Scoop.it!

Content Strategy and Responsive Design « Brain Traffic Blog

Content Strategy and Responsive Design « Brain Traffic Blog | Web Analytics and Web Copy | Scoop.it
Content Strategy and Responsive Design ... The Web will continue to evolve, and the more content strategists and designers can work together to adapt to these changes, the better off our content—and users—will be.

Via Jeff Beddow
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Eventos en filtros personalizados para Google Analytics

Eventos en filtros personalizados para Google Analytics | Web Analytics and Web Copy | Scoop.it
Blog de analítica Web de la empresa MVConsultoría, Reflexiones desde el mercado español de Analítica Web...
more...
No comment yet.
Rescooped by paulo oliveira from Digital Marketing Essentials
Scoop.it!

22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion | Unbounce

22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion | Unbounce | Web Analytics and Web Copy | Scoop.it

An excellent sample of great landing pages with the added value of a critique on each one from Unbounce's Oli Gardner


Via The Write Connection
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How To Use The AdWords Search Term View To Optimize Keywords & Negatives

How To Use The AdWords Search Term View To Optimize Keywords & Negatives | Web Analytics and Web Copy | Scoop.it
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Lethal Generosity: The Key To Your Online Content Strategy

Lethal Generosity: The Key To Your Online Content Strategy | Web Analytics and Web Copy | Scoop.it
Lethal generosity, performed as part of a content strategy, can enable any company to dominate an industry niche.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns « « The SEM Blog The SEM Blog

HOWTO: Use the Dimensions Tab to Improve Your PPC Campaigns « « The SEM Blog The SEM Blog | Web Analytics and Web Copy | Scoop.it
Improve your Google Adwords PPC campaigns by using these Dimensions Tab tips and tricks.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

The Essential Guide to Meta Descriptions that Will Get You Found Online

The Essential Guide to Meta Descriptions that Will Get You Found Online | Web Analytics and Web Copy | Scoop.it
With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Digital Marketing and Measurement Model: Web Analytics

Digital Marketing and Measurement Model: Web Analytics | Web Analytics and Web Copy | Scoop.it
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.
more...
Belle Chua's curator insight, January 1, 2014 11:17 PM

Measurement Framework: Digital Marketing Measurement Model Case Study

Scooped by paulo oliveira
Scoop.it!

SeoTools for Excel | Niels Bosma

SeoTools for Excel | Niels Bosma | Web Analytics and Web Copy | Scoop.it
You need the right version of SeoTools for your Excel installation or the add-in won't work at all. Figure out if you're using 32bit or 64bit version of Excel.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

To gate or not to gate your content - that is the question | Marketing Clout

To gate or not to gate your content - that is the question | Marketing Clout | Web Analytics and Web Copy | Scoop.it
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Content Strategy Success in 5 Steps | Shelly Bowen's Pybop: Exceptional Web Content

Content Strategy Success in 5 Steps | Shelly Bowen's Pybop: Exceptional Web Content | Web Analytics and Web Copy | Scoop.it
What's included when you request a content strategy? Sure, it depends on your company and your goals. You'll find a lot of great in-depth details from these content strategy books.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Mis herramientas favoritas como analista web

Mis herramientas favoritas como analista web | Web Analytics and Web Copy | Scoop.it
En mi día a día, utilizo muchas herramientas para realizar mi trabajo como analista web. A continuación tenéis un listado de las herramientas que utilizo.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

What Is SEO?

What Is SEO? | Web Analytics and Web Copy | Scoop.it
What is SEO? The acronym stands for Search Engine Optimization. How you define it is the difference between being a chef and a line cook.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial]

It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little ...
more...
No comment yet.
Rescooped by paulo oliveira from Location Based Marketing
Scoop.it!

Google Places Eye Tracking Study Presents Location-Based Marketing Insights | Business 2 Community

Recently, a series of studies was published that focused on eye and click tracking for local listings within Google Places – studies that uncovered some...

Via Location Based Marketing Association
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

5 Tips To Help Activate Your Brand Through Content | CMO.com

More and more, brand marketers want to activate their brands through content. Every brand wants to galvanize its target audiences around the topics that are most important to them and to the brand.
more...
No comment yet.
Rescooped by paulo oliveira from Analytics Lover
Scoop.it!

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics | Web Analytics and Web Copy | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?

Via Guglielmo Cornelli
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Google Analytics Site Speed vs. Google Webmaster Tools Site Performance Explained | Blaze.io

Google is probably the biggest evangelist of speeding up the web, and spends millions each year on making the web faster. More specifically, Google offers users insight into their page load times, using two separate “Real User Monitoring” views: “Site Performance” in Google Webmaster Tools (WMT), and “Site Speed” in Google Analytics (GA).

more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Couch surfers unite! Big business stomps on the sharing economy

Couch surfers unite! Big business stomps on the sharing economy | Web Analytics and Web Copy | Scoop.it
Cross-posted from Sightline Daily.

Tight budgets and the internet have given rise to the hottest new thing in travel accommodations: spare bedrooms.

Web-based company Airbnb has received a lo...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How To Build An Online Community: The Ultimate List Of Resources (2012) - The Online Community Guide

This is a collection of my favourite and most popular posts from the last five years. It should give you a great overview about both the strategy and the process of creating an online community from scratch.
more...
No comment yet.
Rescooped by paulo oliveira from Content Strategy |Brand Development |Organic SEO
Scoop.it!

4 Key Analytics Metrics That You’re Probably Underestimating

4 Key Analytics Metrics That You’re Probably Underestimating | Web Analytics and Web Copy | Scoop.it
What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.

 

This is a long post...roll your sleeves up and take a look. Because engaging users with content is important for SEO, but more importantly, the way visitors interact with the site can alert you to issues within your site. Using these metrics, let your visitors give you insight into how they really feel about your site.


Via Level343
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Content rises to take its seat at the top table | eSocialMedia

Content rises to take its seat at the top table | eSocialMedia | Web Analytics and Web Copy | Scoop.it
more...
No comment yet.
Rescooped by paulo oliveira from Content Strategy |Brand Development |Organic SEO
Scoop.it!

What Is Content Strategy?

What Is Content Strategy? | Web Analytics and Web Copy | Scoop.it

Whether you are a beginer or a pro, as a content developer it's always nice to read the various opinions. 

 

It's a statement.
A content strategy states the approach to content. This statement usually can be a few sentences or paragraphs.


Via Level343
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Crea tus informes y dashboards de Analítica con Excel

Crea tus informes y dashboards de Analítica con Excel | Web Analytics and Web Copy | Scoop.it
Algo que me preguntan bastante ultimamente -no se por qué será :P- es cómo trabajar esos bonitos y complejos Dashboards en Excel de los que algunas empresas...
more...
No comment yet.