Web Analytics and Web Copy
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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites | SEER Interactive

Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites | SEER Interactive | Web Analytics and Web Copy | Scoop.it
This is a technical post that requires an understanding of JavaScript or at least a technical understanding of the web. The new version of Google Analytics,
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Better PPC! Free Crash Course in AdWords

Better PPC! Free Crash Course in AdWords | Web Analytics and Web Copy | Scoop.it
Check out this uber-post, a 100% free crash course in AdWords. It's written with growth hackers and marketers in mind. Finally demystify PPC.
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Tracking Events Responsively With The New Google Analytics

Tracking Events Responsively With The New Google Analytics | Web Analytics and Web Copy | Scoop.it
Remember last year, when mobile-specific sites were hot and everyone wanted that specialized "mobile-tuned" presence online? How quickly things change. Ski
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Accessibility and Websites - Svetlana Kouznetsova

Accessibility and Websites - Svetlana Kouznetsova at WordPress NYC Meetup at NYU Poly NYC on Oct 16 2012 Tim Berners-Lee, the inventor of the world wide web,...
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Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era

Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era | Web Analytics and Web Copy | Scoop.it
Google recently released news that it is now moving to encrypt all organic search activity.
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The Ultimate Guide to Google Analytics Profile Filters | Analytics & Optimization

The Ultimate Guide to Google Analytics Profile Filters | Analytics & Optimization | Web Analytics and Web Copy | Scoop.it
Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.
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Accessibility evaluation for web writers | 4 Syllables

Accessibility evaluation for web writers | 4 Syllables | Web Analytics and Web Copy | Scoop.it
Know how to check if content is accessible, especially if you're editing or updating content you didn't create. It’s not hard. Simple tools will help.
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Driving Enterprise Content Strategy with Only Guerilla Staff

Get the content strategy you want by tying your work to the things that matter to business, savvy metrics, intentional stakeholder management, and maximizing th
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How to Write a Press Release [Free Template]

How to Write a Press Release [Free Template] | Web Analytics and Web Copy | Scoop.it
Check out this post to discover how you can craft a top-notch press release.

Via Riccardo Esposito
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Epic Content Strategy: Ch. 3, & Ch. 4 - iAcquire Cliffs Notes Tuesday - 10.15.13

Cliffs Notes Tuesday is brought to you by http://www.iacquire.com Peter Menchaca, Client Solutions Advisor, goes through Chapters 3 & 4 of "Epic Content Mark...
Via Pedro Da Silva
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Smart-tagging a #SocialStrategies article with Tag Optimizer

Smart-tagging a #SocialStrategies article with Tag Optimizer | Web Analytics and Web Copy | Scoop.it
“ hashtags, twitter-hashtag, social-media-tools, social-media-marketing, seo”
Via michel verstrepen
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A Simple and Indispensable Template for Content Marketing Distribution

A Simple and Indispensable Template for Content Marketing Distribution | Web Analytics and Web Copy | Scoop.it
Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. (http://t.co/LAZDEZHWSr

Would you use this template?
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Definitive Guide to Marketing Metrics and Marketing Analytics

Definitive Guide to Marketing Metrics and Marketing Analytics | Web Analytics and Web Copy | Scoop.it
Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting. (RT @marketo: Prove the value of your marketing efforts.
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Google Tag Manager Click-Listener Element URL How-To! | Provenance Web Solutions

Google Tag Manager Click-Listener Element URL How-To! | Provenance Web Solutions | Web Analytics and Web Copy | Scoop.it
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How to Create Open, Structured Content | HowTo.gov

How to Create Open, Structured Content | HowTo.gov | Web Analytics and Web Copy | Scoop.it
Structured, open content is tagged and labeled to make it easier to find, organize, share, use, and re-use.
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8 Simple yet Powerful RegEx Concepts for Google Analytics - SwellPath

8 Simple yet Powerful RegEx Concepts for Google Analytics - SwellPath | Web Analytics and Web Copy | Scoop.it
Learn 8 powerful RegEx tips for Google Analytics to create better advanced segments and harness the power of RegEx to get high-value site data.
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7 Steps to Creating a Digital Measurement Plan | ISL

7 Steps to Creating a Digital Measurement Plan | ISL | Web Analytics and Web Copy | Scoop.it
Digital measurement plans outline how to define, measure and communicate the success of your digital marketing. Let us show you how.
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Research Digest | MECLABS

Research Digest | MECLABS | Web Analytics and Web Copy | Scoop.it

Inside the MECLABS Quarterly Research Digest, you’ll find:
27 MarketingSherpa Case Studies
32 MarketingSherpa How-to Articles
13 Charts of the Week, from 6 Benchmark Reports
5 MarketingSherpa Webinar Video Replays
30 MarketingExperiments Articles
5 Web Clinic Video Replays
12 B2B Lead Roundtable Articles
5 Video Presentations

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Inside the MECLABS Quarterly Research Digest, you’ll find:
27 MarketingSherpa Case Studies
32 MarketingSherpa How-to Articles
13 Charts of the Week, from 6 Benchmark Reports
5 MarketingSherpa Webinar Video Replays
30 MarketingExperiments Articles
5 Web Clinic Video Replays
12 B2B Lead Roundtable Articles
5 Video Presentations

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Technical SEO (Pagination & Crawling)

How to build a business case, the difference between high potential impact and high reliability, some top misses with pagination, and some top crawling tips.


Via Pedro Da Silva
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Epic Content Strategy: Ch. 5, & Ch. 6 - iAcquire Cliffs Notes Tuesday - 10.22.13

Cliffs Notes Tuesday is brought to you by http://www.iacquire.com Amanda Gallucci, Associate Content Strategist, explains Chapters 5 & 6 of "Epic Content Mar...
Via Pedro Da Silva
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Secondary Data: The Information Your AdWords Account is Missing

Secondary Data: The Information Your AdWords Account is Missing | Web Analytics and Web Copy | Scoop.it
“ The use of Secondary Data in an AdWords campaign can lead to a significant improvement in outcomes for the client. The PPC manager can use this data to make informed decisions about where to take an AdWords campaign.”
Via Jun Baranggan
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Periodic Table of Google Analytics

Periodic Table of Google Analytics | Web Analytics and Web Copy | Scoop.it

“The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!”

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Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog

Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog | Web Analytics and Web Copy | Scoop.it
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