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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Universal Analytics: Send Custom Dimension With Event - Simo Ahava's blog

Universal Analytics: Send Custom Dimension With Event - Simo Ahava's blog | Web Analytics and Web Copy | Scoop.it
Send custom dimensions with event hits in Universal Analytics. Especially useful with session-scoped dimensions.
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5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided | Web Analytics and Web Copy | Scoop.it
Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?
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A Few Secrets on How to Get The Most Out of Google Analytics Dashboards

A Few Secrets on How to Get The Most Out of Google Analytics Dashboards | Web Analytics and Web Copy | Scoop.it
Whenever you’re using any comprehensive measuring tool – too many gauges, monitors, or measurements can be overwhelming.
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Think About Customer Experience, Not Just Conversion Optimization

Think About Customer Experience, Not Just Conversion Optimization | Web Analytics and Web Copy | Scoop.it

Think About Customer Experience, Not Just Conversion Optimization


Via Pedro Da Silva
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PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates | Web Analytics and Web Copy | Scoop.it
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis.
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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Web Analytics and Web Copy | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
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▶ Analytics Academy - Live Event #2 with Justin Cutroni and Avinash Kaushik - YouTube

Justin Cutroni and special guest Avinash Kaushik, Google's Digital Marketing Evangelist, cover questions and discussion topics from Digital Analytics Fundame...
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday | Web Analytics and Web Copy | Scoop.it
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords.
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When content audits are not a good idea | Gerry McGovern

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Google Tag Manager Click-Listener Element URL How-To! | Provenance Web Solutions

Google Tag Manager Click-Listener Element URL How-To! | Provenance Web Solutions | Web Analytics and Web Copy | Scoop.it
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How to Create Open, Structured Content | HowTo.gov

How to Create Open, Structured Content | HowTo.gov | Web Analytics and Web Copy | Scoop.it
Structured, open content is tagged and labeled to make it easier to find, organize, share, use, and re-use.
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8 Simple yet Powerful RegEx Concepts for Google Analytics - SwellPath

8 Simple yet Powerful RegEx Concepts for Google Analytics - SwellPath | Web Analytics and Web Copy | Scoop.it
Learn 8 powerful RegEx tips for Google Analytics to create better advanced segments and harness the power of RegEx to get high-value site data.
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7 Steps to Creating a Digital Measurement Plan | ISL

7 Steps to Creating a Digital Measurement Plan | ISL | Web Analytics and Web Copy | Scoop.it
Digital measurement plans outline how to define, measure and communicate the success of your digital marketing. Let us show you how.
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How To Increase Organic Blog Website Traffic Easily

How To Increase Organic Blog Website Traffic Easily | Web Analytics and Web Copy | Scoop.it
Creating great content is tough to say the least. If you go through the effort of making great content, you want to maximize its value. Here's how to do it.
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How to really defer loading javascript

How to really defer loading javascript | Web Analytics and Web Copy | Scoop.it
Deferring javascript using the method recommended by Google allows for quicker crisper page loads.

Via Ofir Shalev
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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.


Via Mario K. Sakata
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2014 SEO Playbook: Off-Page Factors

2014 SEO Playbook: Off-Page Factors | Web Analytics and Web Copy | Scoop.it
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority.
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How to Analyze Your Competitors for Less Than $100 - SEOCrawler Blog

How to Analyze Your Competitors for Less Than $100 - SEOCrawler Blog | Web Analytics and Web Copy | Scoop.it
There are obvious benefits in doing various kinds of competitor research. In this post we’ll touch just a few key SEO issues: Organic keywords Paid keywords Backlinks While doing this, I’ll consider many small businesses are on budget, so I’ll...
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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog : @ProBlogger

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog : @ProBlogger | Web Analytics and Web Copy | Scoop.it
This morning, a reader asked me this question: How do you motivate yourself to grow your blog traffic from day ...
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Increase Transaction Insight with 9 Steps in Google Tag Manager

Increase Transaction Insight with 9 Steps in Google Tag Manager | Web Analytics and Web Copy | Scoop.it
Utilize Google Tag Manager to increase your ecommerce transaction insight by concatenating related information into custom dimensions in Google Analytics.
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Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites | SEER Interactive

Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites | SEER Interactive | Web Analytics and Web Copy | Scoop.it
This is a technical post that requires an understanding of JavaScript or at least a technical understanding of the web. The new version of Google Analytics,
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Better PPC! Free Crash Course in AdWords

Better PPC! Free Crash Course in AdWords | Web Analytics and Web Copy | Scoop.it
Check out this uber-post, a 100% free crash course in AdWords. It's written with growth hackers and marketers in mind. Finally demystify PPC.
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Tracking Events Responsively With The New Google Analytics

Tracking Events Responsively With The New Google Analytics | Web Analytics and Web Copy | Scoop.it
Remember last year, when mobile-specific sites were hot and everyone wanted that specialized "mobile-tuned" presence online? How quickly things change. Ski
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Accessibility and Websites - Svetlana Kouznetsova

Accessibility and Websites - Svetlana Kouznetsova at WordPress NYC Meetup at NYU Poly NYC on Oct 16 2012 Tim Berners-Lee, the inventor of the world wide web,...
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Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era

Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era | Web Analytics and Web Copy | Scoop.it
Google recently released news that it is now moving to encrypt all organic search activity.
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