We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Findability - The Art and Science of Making Content Findable
Why Findability is Critical Today
Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue.
Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet.
More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority.
There are obvious benefits in doing various kinds of competitor research. In this post we’ll touch just a few key SEO issues: Organic keywords Paid keywords Backlinks While doing this, I’ll consider many small businesses are on budget, so I’ll...