Web Analytics and...
Follow
Find
6.0K views | +0 today
Scooped by paulo oliveira
onto Web Analytics and Web Copy
Scoop.it!

Google Analytics and the new EU privacy law #3 | Measuring Success

Google Analytics and the new EU privacy law #3 | Measuring Success | Web Analytics and Web Copy | Scoop.it
As you may be aware, last May (2011) a new EU privacy directive came into force – officially known as Privacy and Electronic Communications Regulations (PECR), though often referred to as the “EU cookie law” as it implies that setting website...
more...
No comment yet.
Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
Your new post is loading...
Scooped by paulo oliveira
Scoop.it!

Content strategy

The right content strategy commences from identifying your business targets. The content should be in such which it helps you achieve your goals. Get more details on: http://marketmongoose.com/met...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Tracking your Online Conversion rate for Events with Universal Analytics

Tracking your Online Conversion rate for Events with Universal Analytics | Web Analytics and Web Copy | Scoop.it
GEVME provides pre-defined Google Analytics report to help you track your conversion rate and drop-out rate for your event registration form.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

The Definitive Guide To Conversion Optimization

The Definitive Guide To Conversion Optimization | Web Analytics and Web Copy | Scoop.it
Learn everything you need to know about conversion optimization in this one guide. From what to test, to how to test, and even testing mistakes to avoid.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Copywriting 101

When it comes to marketing online, you need to know more about how to write great copy.
more...
No comment yet.
Rescooped by paulo oliveira from Adwords Campaign Optimization
Scoop.it!

The Beginner's Guide to Conversion Rate Optimization | Qualaroo

The Beginner's Guide to Conversion Rate Optimization | Qualaroo | Web Analytics and Web Copy | Scoop.it
The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more of your website visitors into customers (The Beginner's Guide to Conversion Rate Optimization http://t.co/pBqgwsHKCV...

Via Anne Bretecher
more...
No comment yet.
Rescooped by paulo oliveira from Online Marketing Resources
Scoop.it!

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples | Web Analytics and Web Copy | Scoop.it
I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

Via Pedro Da Silva
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

34 Google Analytics Advanced Traffic Segment Templates

34 Google Analytics Advanced Traffic Segment Templates | Web Analytics and Web Copy | Scoop.it
Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I've spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Storymapping: A MacGyver Approach to Content Strategy, Part 2 :: UXmatters

Storymapping: A MacGyver Approach to Content Strategy, Part 2 :: UXmatters | Web Analytics and Web Copy | Scoop.it
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Video Copywriting - The Quick And Easy Video Copywriting Formula

Video copywriting the quick and easy way. In this 6 minute videos Matthew McDonald introduces his most effect 7 minute video copywriting formula. http://www....
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How to Build a Content Strategy Discipline in a Small Organization » The @GatherContent Blog

How to Build a Content Strategy Discipline in a Small Organization » The @GatherContent Blog | Web Analytics and Web Copy | Scoop.it
The easier way to collect and structure content for your web projects.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How To Connect VWO to Google Analytics Universal Tracking

How To Connect VWO to Google Analytics Universal Tracking | Web Analytics and Web Copy | Scoop.it
A step by step guide to making Visual Website Optimizer work with Google's Universal Analytics.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Moving forward from (Not Provided) | DOZ

Moving forward from (Not Provided) | DOZ | Web Analytics and Web Copy | Scoop.it
Struggling to find alternative solutions to turn (Not Provided) into a valuable data. Learn what the loss of keyword data means, how to your measure SEO now
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

13 Free Google Analytics Tools To Use Everyday

13 Free Google Analytics Tools To Use Everyday | Web Analytics and Web Copy | Scoop.it
Turbo-charge your web analytics, SEO and Ecommerce activity with these free downloadable Dashboards, Custom Reports and Advanced Segments.
more...
No comment yet.
Suggested by Suzen Pettit
Scoop.it!

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Web Analytics and Web Copy | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

10 Ways To Improve Google Analytics Data Accuracy | Analytics & Optimization

We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Google Analytics For Cross Device Measurement | Analytics & Optimization

In this article Daniel Waisberg discusses how to approach cross device measurement as well as the capabilities offered by Google Analytics. He looks at Cross Device reports as well as what should be done before getting to those reports: planning your measurement strategy.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

The new schema.org actions: What they mean for personalisation on the Web

The new schema.org actions: What they mean for personalisation on the Web | Web Analytics and Web Copy | Scoop.it
The schema.org initiative just announced the release of a new action vocabulary. As their blog post emphasises: The Web is not just about static descriptions of entities. It is about taking action ...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Resources for Extending Google Analytics - Resource Guru

Resources for Extending Google Analytics - Resource Guru | Web Analytics and Web Copy | Scoop.it
By default google analytics is pretty good on it’s own. But sometimes you need a nuanced approach to understand what visitors are doing on your website. The plugins listed below help you get more by extending google analytics.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Google's Universal Analytics is Out of Beta - Implications...

Google's Universal Analytics is Out of Beta - Implications... | Web Analytics and Web Copy | Scoop.it
Universal Analytics is now out of beta. What are the implications for your business? Is it time to upgrade? Read more about the new version of Google Analytics in this post by Yehoshua Coren.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO]

The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO] | Web Analytics and Web Copy | Scoop.it
If you're running marketing campaigns, you need to be aware of the mistakes sites make in tracking them (if they track them at all). This post tells all.
paulo oliveira's insight:

a resource to bookmark

more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

E-BOOK GRATUITO: Como criar conteúdo para a minha marca?

E-BOOK GRATUITO: Como criar conteúdo para a minha marca? | Web Analytics and Web Copy | Scoop.it
Assuntos como construção de marcas, a definição de conteúdo, bem como as diferenças entre o branded content, content marketing e content strategy e outros assuntos relacionados. Tudo está bem dividido em pouco mais ...
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics

How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics | Web Analytics and Web Copy | Scoop.it
Attribution modeling in Google Analytics is potentially very powerful in the results it can give us, yet few people use it well. This post shows you how to get started with the data you already have.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

How To Find Bad Links Using Google Analytics

How To Find Bad Links to a Website using Google Analytics. This post covers finding bad links to your site and how to automatically email the data monthly.
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Term of the Week: Content Lifecycle – The Language of Content Strategy

Term of the Week: Content Lifecycle – The Language of Content Strategy | Web Analytics and Web Copy | Scoop.it
more...
No comment yet.
Scooped by paulo oliveira
Scoop.it!

Periodic Table of Google Analytics - Google Analytics Reports Guide

Periodic Table of Google Analytics - Google Analytics Reports Guide | Web Analytics and Web Copy | Scoop.it
The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!
more...
No comment yet.