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A New Method to Track Keyword Ranking using Google Analytics

A New Method to Track Keyword Ranking using Google Analytics | Web Analytics and Web Copy | Scoop.it
Understanding where your content appears in search results is important. This article describes how to track keyword ranking using google analytics.
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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
Curated by paulo oliveira
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Facebook Ads : quelles offres / formats pour quels objectifs ?

Facebook Ads : quelles offres / formats pour quels objectifs ? | Web Analytics and Web Copy | Scoop.it
“ Se lancer avec les Facebook Ads ? C'est la question que vous vous posez ? C'est le moment de faire un point sur les offres et les objectifs.”
Via Jérémie Ballarin
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Rescooped by paulo oliveira from Marketing and Lead Generation
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What Marketers Should Know About Big Data - Martin Kihn

What Marketers Should Know About Big Data - Martin Kihn | Web Analytics and Web Copy | Scoop.it
“[I]t seems that for many people the tech field, ‘data’ has become nearly synonymous with ‘Big Data.’ That kind of development usually indicates a fad. The reality is that, in practice, many data sets are ‘small,’ and in particular many relevant data sets are small.He was writing in 2010 — and, oh, what a fast five years it’s been. Janert goes on to say that classical statistics was built to perform inductive operations – start with a subset of a mess of information and draw conclusions about the mess. Big Data puts the mess in our midst, which is a mixed blessing.As Janert says: “Big Data makes it easy to forget the basics.”But there’s no avoiding it now: the fad is not fading. The rush of outrage greeting my recent summary post about AdWeek in NYC titled “’Big Data Is a Big Distraction’: Notes from #AdWeekXII” put me on notice. Never mind that I was quoting someone else (i.e., not myself) and was simply reporting the ad industry’s reaction against last year’s Big Data hysteria – a reaction against hype and not substance.Let us admit to ourselves the obvious: We need to walk into the light, amigos. Big Data is a big reality.So what do marketers need to know about it? What follows is a primer on the topic for the interested beginner. It’s based on a recent research report I published called “Understand Big Data Basics for Marketing” (Gartner subscribers enjoy here). It’s not – I mean not – for the white-coated, square-eyed crowd down there in the clean room.So: Big Data Basics for Marketers.What is Big Data? Let’s keep it simple. Big Data is data that is so big it won’t fit on a single machine. It has to be spread over many machines. And it can come from anywhere, so it might be in strange and exotic formats. And it’s coming fast. These ideas of size, road speed and formats are captured in the often-quoted concept of the “three V’s”: volume, velocity and variety.Big Data EcosystemBig Data is not a single technology or a short list of vendors. Rather, it is a loose collection of evolving tools, techniques and talent. These include three key categories of (1) storage, (2) processing and (3) analytics. Storage aligns with the volume component of Big Data’s “three v’s,” while processing aligns with velocity, and variety spans both. Analytics refers to the methods used to gain insights from all this stored and/or processed information.StorageEnterprise data is traditionally stored in relational databases and managed by a database management system. Relational means that the database is structured in tables that can call other tables in a carefully organized way. A fancy term for these structures is schema. Big Data storage differs from relational databases in that it often stores data that has not been mapped to a particular schema – rather, a schema can be imposed later (this is called schema-on-read). All this looseness means data is available more rapidly for use.So what is Hadoop? No doubt you have heard of this thing, and we’ve described it at some length in the past. In fact, like many Big Data terms, Hadoop is an umbrella: it is applied to different technologies that have three characteristics in common:Distributed data – data is spread over a number of different hardware locations, called nodes, increasing storage space and potentially controlling costCluster computing – processing is handled by clusters of computers whose nodes are linked together by software, so that they act like a single systemMassively parallel processing – data is processed simultaneously within the clusters, greatly increasing speedHadoop shares two other characteristics with many of the energetic Big Data technologies. First, it was developed by engineers at digital media companies: in this case, Yahoo and Google (which built a critical precursor called Map/Reduce). Why? Because things like search engines and social networks have to handle more data than any companies have ever had to handle before in order to operate; and so, just to stay in business, they have had to build things that didn’t exist before.Second, like most Big Data things, Hadoop was released into the open source world, curated by the Apache Software Foundation. Why? There are many reasons best explained by psychologists and sociologists (and lawyers), but ultimately open source technologies tend to get tested, improved, scrutinized and updated more rapidly, in more intensely practical ways, than many closed technologies. It’s hard for any but the largest companies to employ enough engineers and rigor to hone a closed piece of code; and meanwhile, there is plenty of money to be made selling products built on open source modules or wrapping the pieces together and making them look pretty.I am willing to guess you – yes, you – would be shocked if you really understood to what extent that whizzy piece of expensive cloud software you’re using actually (deep, deep in its soul) was running on absolutely free, not-developed-here, open source technology that you – yes, you – could probably bang into something almost as useful if you only knew how to do it.Hadoop is only part of the Big Data story. It usually exists within an ecosystem of other components that fill in its blanks and provide services we need: things like processing data on the move, speeding up the reading and writing of data, giving users ways to write queries to access the data, and so on.Just for fun, here’s a picture of a typical Big Data ecosystem:Processing”
Via Fred Zimny, massimo facchinetti
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65 Web and Mobile App Analytics Tools - Autosend

65 Web and Mobile App Analytics Tools - Autosend | Web Analytics and Web Copy | Scoop.it
A list of analytics tools for mobile and web app teams. Find the perfect mobile, web, or cross-platform analytics tool.
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Keep ignoring mobile and you’ll lose your ranking in Google

Keep ignoring mobile and you’ll lose your ranking in Google | Web Analytics and Web Copy | Scoop.it
The time has come that you really MUST adapt your website to mobile devices. I explain why and suggest how to do it best. Photo by: Hernán Piñera ‘Fix
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▶ Improving Your Search Campaigns with Remarketing Lists for Search Ads - YouTube

Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with...
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New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog

New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog | Web Analytics and Web Copy | Scoop.it
AdRoll's latest report examines the impact Custom Audiences from your Website (WCA) has had on Facebook retargeting campaigns across desktop and mobile.
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How to Use the Google Analytics Event Tracking Report

How to Use the Google Analytics Event Tracking Report | Web Analytics and Web Copy | Scoop.it
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
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Rescooped by paulo oliveira from Online Marketing Resources
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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Web Analytics and Web Copy | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via Pedro Da Silva
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8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog

8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog | Web Analytics and Web Copy | Scoop.it
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Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards

In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).
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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Web Analytics and Web Copy | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
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10 Ways To Improve Google Analytics Data Accuracy | Analytics & Optimization

We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  
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Are Your Analytics Telling the Right Story?

Are Your Analytics Telling the Right Story? | Web Analytics and Web Copy | Scoop.it
Be honest: Are your recommendations based on true analysis, or a template you've become comfortable with? This piece by Bill Sebald will challenge you to think about how you value and use your time in Analytics, and provide useful Analytics examples.
Via Pedro Da Silva
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Rescooped by paulo oliveira from Mastering Facebook, Google+, Twitter
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The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers | Web Analytics and Web Copy | Scoop.it
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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La archivadora's curator insight, July 15, 2015 4:51 AM

The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

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How to Master Sales Copywriting with Che Brown and Trevor Otts

http://bit.ly/copy1114 How to Master Sales Copywriting with Che Brown and Trevor Otts http://bit.ly/copy1114.
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Blow off Web Analytics with KISSmetrics

Blow off Web Analytics with KISSmetrics | Web Analytics and Web Copy | Scoop.it
The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a mult
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Rescooped by paulo oliveira from Cloud Central
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6 New Google Analytics Features for Marketers

6 New Google Analytics Features for Marketers | Web Analytics and Web Copy | Scoop.it
Here's how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 26, 2013 5:19 PM

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Web Analytics and Web Copy | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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50 herramientas para el Community Manager

50 herramientas para el Community Manager | Web Analytics and Web Copy | Scoop.it
Listado de 50 herramientas útiles y sin coste para el Community Manager
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Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Web Analytics and Web Copy | Scoop.it

Via Eva Sanagustin
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Google Analytics Setup and Configuration Tool

Google Analytics Setup and Configuration Tool | Web Analytics and Web Copy | Scoop.it
Easily setup and configure Google Universal Analytics for your advanced tracking needs. From setting up cross domain tracking to tracking events - you can learn how to configure Google Universal Analytics for free.
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Google Analytics Setup checklist

Google Analytics Setup checklist | Web Analytics and Web Copy | Scoop.it
Your Google Analytics Post-launch checklist In my last post on using Google Webmaster Tools to audit a site post-launch I showed how after the creation of. Marketing topic(s):Google Analytics Setup. Advice by Vagelis Varfis.
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Content strategy

The right content strategy commences from identifying your business targets. The content should be in such which it helps you achieve your goals. Get more details on: http://marketmongoose.com/met...
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Tracking your Online Conversion rate for Events with Universal Analytics

Tracking your Online Conversion rate for Events with Universal Analytics | Web Analytics and Web Copy | Scoop.it
GEVME provides pre-defined Google Analytics report to help you track your conversion rate and drop-out rate for your event registration form.
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