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Support avec une introduction sur les grandes familles d'analyse. La seconde partie traite de l'outil Google Analytics et du taux de conversion. Cours sur une journée.
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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than...
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.
A cheat sheet featuring 5 Google Analytics reports that can help answer popular user experience design questions when configured properly.
The BuzzFeed Style Guide aims to provide a prevailing, and evolving, set of standards for the internet and social media.
Guía de estilo de BuzzFeed.
Conjunto de fases y acciones para realizar tu mismo un social media plan sin necesidad de expertos
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.
There are actionable items to take, just a reminder to take action!
Creating great content is tough to say the least. If you go through the effort of making great content, you want to maximize its value. Here's how to do it.
Findability - The Art and Science of Making Content Findable Why Findability is Critical Today Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority.
There are obvious benefits in doing various kinds of competitor research. In this post we’ll touch just a few key SEO issues: Organic keywords Paid keywords Backlinks While doing this, I’ll consider many small businesses are on budget, so I’ll...
This morning, a reader asked me this question: How do you motivate yourself to grow your blog traffic from day ...
Utilize Google Tag Manager to increase your ecommerce transaction insight by concatenating related information into custom dimensions in Google Analytics.
We find the stories in your data and take action with SEO, paid search, online advertising, user experience, and development services.
These Excel tools make it easy to add Google Analytics campaign parameters to any URL so that marketing performance can be evaluated and optimised
Voici 6 outils en ligne qui permettent de détecter dans les copies de vos élèves ou étudiants les plagiats et autres copier-coller.
C’est l’épidémie de l’ère Google. Le plagiat est un phénomène depuis longtemps connu et répertorié dans le monde universitaire. Il touche aujourd’huitous les niveaux de classe du primaire au lycée.
Ne pas plagier, citer...
Voila qui est utile quand on gère des projets éditoriaux.
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New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
pIf you do not know who your intended audience is, your writing will wander and fall with little impact and success.
Send custom dimensions with event hits in Universal Analytics. Especially useful with session-scoped dimensions.
Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?
Whenever you’re using any comprehensive measuring tool – too many gauges, monitors, or measurements can be overwhelming.
Think About Customer Experience, Not Just Conversion Optimization
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis.
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Justin Cutroni and special guest Avinash Kaushik, Google's Digital Marketing Evangelist, cover questions and discussion topics from Digital Analytics Fundame...