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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Web Analytics and Web Copy | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
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Gerrit Bes's curator insight, January 9, 2013 4:22 AM

Great Tutorial¡

Firas Ghunaim's curator insight, January 9, 2013 7:43 AM

Great Tutorial¡

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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Rescooped by paulo oliveira from Mastering Facebook, Google+, Twitter
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The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers | Web Analytics and Web Copy | Scoop.it
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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La archivadora's curator insight, July 15, 4:51 AM

The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

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How to Master Sales Copywriting with Che Brown and Trevor Otts

http://bit.ly/copy1114 How to Master Sales Copywriting with Che Brown and Trevor Otts http://bit.ly/copy1114.
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Blow off Web Analytics with KISSmetrics

Blow off Web Analytics with KISSmetrics | Web Analytics and Web Copy | Scoop.it
The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a mult
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Rescooped by paulo oliveira from Cloud Central
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6 New Google Analytics Features for Marketers

6 New Google Analytics Features for Marketers | Web Analytics and Web Copy | Scoop.it
Here's how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 26, 2013 5:19 PM

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Web Analytics and Web Copy | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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50 herramientas para el Community Manager

50 herramientas para el Community Manager | Web Analytics and Web Copy | Scoop.it
Listado de 50 herramientas útiles y sin coste para el Community Manager
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Rescooped by paulo oliveira from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Web Analytics and Web Copy | Scoop.it

Via Eva Sanagustin
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Google Analytics Setup and Configuration Tool

Google Analytics Setup and Configuration Tool | Web Analytics and Web Copy | Scoop.it
Easily setup and configure Google Universal Analytics for your advanced tracking needs. From setting up cross domain tracking to tracking events - you can learn how to configure Google Universal Analytics for free.
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Google Analytics Setup checklist

Google Analytics Setup checklist | Web Analytics and Web Copy | Scoop.it
Your Google Analytics Post-launch checklist In my last post on using Google Webmaster Tools to audit a site post-launch I showed how after the creation of. Marketing topic(s):Google Analytics Setup. Advice by Vagelis Varfis.
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Content strategy

The right content strategy commences from identifying your business targets. The content should be in such which it helps you achieve your goals. Get more details on: http://marketmongoose.com/met...
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Tracking your Online Conversion rate for Events with Universal Analytics

Tracking your Online Conversion rate for Events with Universal Analytics | Web Analytics and Web Copy | Scoop.it
GEVME provides pre-defined Google Analytics report to help you track your conversion rate and drop-out rate for your event registration form.
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The Definitive Guide To Conversion Optimization

The Definitive Guide To Conversion Optimization | Web Analytics and Web Copy | Scoop.it
Learn everything you need to know about conversion optimization in this one guide. From what to test, to how to test, and even testing mistakes to avoid.
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65 Web and Mobile App Analytics Tools - Autosend

65 Web and Mobile App Analytics Tools - Autosend | Web Analytics and Web Copy | Scoop.it
A list of analytics tools for mobile and web app teams. Find the perfect mobile, web, or cross-platform analytics tool.
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Keep ignoring mobile and you’ll lose your ranking in Google

Keep ignoring mobile and you’ll lose your ranking in Google | Web Analytics and Web Copy | Scoop.it
The time has come that you really MUST adapt your website to mobile devices. I explain why and suggest how to do it best. Photo by: Hernán Piñera ‘Fix
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▶ Improving Your Search Campaigns with Remarketing Lists for Search Ads - YouTube

Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with...
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New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog

New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog | Web Analytics and Web Copy | Scoop.it
AdRoll's latest report examines the impact Custom Audiences from your Website (WCA) has had on Facebook retargeting campaigns across desktop and mobile.
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How to Use the Google Analytics Event Tracking Report

How to Use the Google Analytics Event Tracking Report | Web Analytics and Web Copy | Scoop.it
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Web Analytics and Web Copy | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via Pedro Da Silva
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8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog

8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog | Web Analytics and Web Copy | Scoop.it
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Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards

In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).
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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Web Analytics and Web Copy | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
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10 Ways To Improve Google Analytics Data Accuracy | Analytics & Optimization

We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  
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Google Analytics For Cross Device Measurement | Analytics & Optimization

In this article Daniel Waisberg discusses how to approach cross device measurement as well as the capabilities offered by Google Analytics. He looks at Cross Device reports as well as what should be done before getting to those reports: planning your measurement strategy.
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