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How to Add Reviews to Your Site Using Schema Structured Data Markup

How to Add Reviews to Your Site Using Schema Structured Data Markup | Web Analytics and Web Copy | Scoop.it
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.

 

Google's thoughts on reviews are simple: don’t lie or mislead with your reviews. If you're a compensated reviewer, you need to say so. If you're writing a review for a product you use, say so. You'll get nailed falsifying reviews from third parties on your own site or on other sites, so don’t do it.


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Web Analytics and Web Copy
were copywriting content strategy and web analytics meet
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▶ Improving Your Search Campaigns with Remarketing Lists for Search Ads - YouTube

Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with...
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New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog

New Report: Retargeting on Facebook by the Numbers 2014 - AdRoll Blog | Web Analytics and Web Copy | Scoop.it
AdRoll's latest report examines the impact Custom Audiences from your Website (WCA) has had on Facebook retargeting campaigns across desktop and mobile.
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How to Use the Google Analytics Event Tracking Report

How to Use the Google Analytics Event Tracking Report | Web Analytics and Web Copy | Scoop.it
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Web Analytics and Web Copy | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


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8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog

8 Custom Reports from the Google Analytics Solutions Gallery - Analytics Blog | Web Analytics and Web Copy | Scoop.it
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Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards

In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).
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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Web Analytics and Web Copy | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
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10 Ways To Improve Google Analytics Data Accuracy | Analytics & Optimization

We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  
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Google Analytics For Cross Device Measurement | Analytics & Optimization

In this article Daniel Waisberg discusses how to approach cross device measurement as well as the capabilities offered by Google Analytics. He looks at Cross Device reports as well as what should be done before getting to those reports: planning your measurement strategy.
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The new schema.org actions: What they mean for personalisation on the Web

The new schema.org actions: What they mean for personalisation on the Web | Web Analytics and Web Copy | Scoop.it
The schema.org initiative just announced the release of a new action vocabulary. As their blog post emphasises: The Web is not just about static descriptions of entities. It is about taking action ...
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Resources for Extending Google Analytics - Resource Guru

Resources for Extending Google Analytics - Resource Guru | Web Analytics and Web Copy | Scoop.it
By default google analytics is pretty good on it’s own. But sometimes you need a nuanced approach to understand what visitors are doing on your website. The plugins listed below help you get more by extending google analytics.
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Google's Universal Analytics is Out of Beta - Implications...

Google's Universal Analytics is Out of Beta - Implications... | Web Analytics and Web Copy | Scoop.it
Universal Analytics is now out of beta. What are the implications for your business? Is it time to upgrade? Read more about the new version of Google Analytics in this post by Yehoshua Coren.
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The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO]

The Definitive Guide To Campaign Tagging in Google Analytics [VIDEO] | Web Analytics and Web Copy | Scoop.it
If you're running marketing campaigns, you need to be aware of the mistakes sites make in tracking them (if they track them at all). This post tells all.
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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Web Analytics and Web Copy | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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50 herramientas para el Community Manager

50 herramientas para el Community Manager | Web Analytics and Web Copy | Scoop.it
Listado de 50 herramientas útiles y sin coste para el Community Manager
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Web Analytics and Web Copy | Scoop.it

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Google Analytics Setup and Configuration Tool

Google Analytics Setup and Configuration Tool | Web Analytics and Web Copy | Scoop.it
Easily setup and configure Google Universal Analytics for your advanced tracking needs. From setting up cross domain tracking to tracking events - you can learn how to configure Google Universal Analytics for free.
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Google Analytics Setup checklist

Google Analytics Setup checklist | Web Analytics and Web Copy | Scoop.it
Your Google Analytics Post-launch checklist In my last post on using Google Webmaster Tools to audit a site post-launch I showed how after the creation of. Marketing topic(s):Google Analytics Setup. Advice by Vagelis Varfis.
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Content strategy

The right content strategy commences from identifying your business targets. The content should be in such which it helps you achieve your goals. Get more details on: http://marketmongoose.com/met...
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Tracking your Online Conversion rate for Events with Universal Analytics

Tracking your Online Conversion rate for Events with Universal Analytics | Web Analytics and Web Copy | Scoop.it
GEVME provides pre-defined Google Analytics report to help you track your conversion rate and drop-out rate for your event registration form.
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The Definitive Guide To Conversion Optimization

The Definitive Guide To Conversion Optimization | Web Analytics and Web Copy | Scoop.it
Learn everything you need to know about conversion optimization in this one guide. From what to test, to how to test, and even testing mistakes to avoid.
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Copywriting 101

When it comes to marketing online, you need to know more about how to write great copy.
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The Beginner's Guide to Conversion Rate Optimization | Qualaroo

The Beginner's Guide to Conversion Rate Optimization | Qualaroo | Web Analytics and Web Copy | Scoop.it
The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more of your website visitors into customers (The Beginner's Guide to Conversion Rate Optimization http://t.co/pBqgwsHKCV...

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Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples | Web Analytics and Web Copy | Scoop.it
I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

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34 Google Analytics Advanced Traffic Segment Templates

34 Google Analytics Advanced Traffic Segment Templates | Web Analytics and Web Copy | Scoop.it
Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I've spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery.
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