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the benefits of curating the world's best content.
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Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.
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Andrew Wales, Nick Mihailovski, Pete Frisella Google Analytics recently launched Universal Analytics, a new way to measure user interactions across any devic...
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
An in-depth overview of the different steps in the content strategy and a 3-D content mapping model.
This post looks at how research can help you to create a focused and more targeted content strategy before you begin writing your content.
The easier way to collect and structure content for your web projects.
Content is often an afterthought on wireframes. We explain the importance of content in conveying meaning to your stakeholders and project team.
Goals are a great way for both e-commerce and non e-commerce websites to track objectives in Google Analytics. Learn how to set up goals for your website here!
Learn about Web Analytics 2.0 and creating a Web Analytics Measurement Framework to improve your conversions.
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego. The presentation goe
Blog post at A Web Content Development Blog : How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-p[..]
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
Exploit the potential of your Thank-You pages. Achieve your website conversion goals with this low-hanging fruit!
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/
SEO has changed. Have you?
Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads
Kat French takes a stand against long-winded content strategies… In the world of bite-sized media consumption, truly valuable content is that which gets the point across quickly and succinctly.
How to Change Nodes in Google Analytics Flow Visualization My buddy Tim asked me how to change the page groupes, or nodes, in the +Google Analytics Flow…
Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated.
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website.
Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all.
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts.
As you craft your content strategy, this new tool can provide essential information about online cross-pollination.
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos.