"Reporting on your pages’ bounce rates gives insight into which pages are the most sticky...
"And which need a little bit of help to get users to go deeper."
Susan Vertrees of Adobe writes about calculating the 'weighted bounce rate' of your pages.
In other words finding the pages that score consistently poorly for high volumes of visitors that arrive and view only that page before leaving.
It's a good metric, but there are others. For me, the dwell time on the page is more important.
Dwell time gives an indication of whether people are reading your content.
One page visits might be fine if the content is read and the impression left with the reader is strong.
Better still if the page is shared with other users.
Via Mezzo Labs