If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
were copywriting content strategy and web analytics meet
Curated by
paulo oliveira
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An in-depth overview of the different steps in the content strategy and a 3-D content mapping model. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This post looks at how research can help you to create a focused and more targeted content strategy before you begin writing your content. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The easier way to collect and structure content for your web projects. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Content is often an afterthought on wireframes. We explain the importance of content in conveying meaning to your stakeholders and project team. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Goals are a great way for both e-commerce and non e-commerce websites to track objectives in Google Analytics. Learn how to set up goals for your website here! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Learn about Web Analytics 2.0 and creating a Web Analytics Measurement Framework to improve your conversions. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego. The presentation goe
paulo oliveira's insight:
a classic Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Blog post at A Web Content Development Blog : How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-p[..] Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Exploit the potential of your Thank-You pages. Achieve your website conversion goals with this low-hanging fruit! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
Via Antonino Militello 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:26 PM
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships. 
Athena Catedral's curator insight,
May 13, 5:50 AM
Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Kat French takes a stand against long-winded content strategies… In the world of bite-sized media consumption, truly valuable content is that which gets the point across quickly and succinctly. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to Change Nodes in Google Analytics Flow Visualization Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As you craft your content strategy, this new tool can provide essential information about online cross-pollination. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
