Excel, you've failed us for too long and it's time to expose you for what you are really NOT good at...managing a content marketing effort. You really do need to also interpret the data, identify and summarise relevant parts, and understand the meaning and implication of this data so you can tweak and improve what you’re currently doing. Whatever industry you’re in, if you have an online presence it’s important to fully understand how it’s performing and how well (or not well) your competitors are doing. 
Jim Eustace walks us through three segmentation strategies and describes the different scenarios that can be used to succeed with each of the strategies: visitors' intent, GEO location, and previous conversion behavior. 
"Content strategy ROI is always big concern, as it should be... How do you know if it’s worth the investment?"
Another good Pybob post, based on the excellent Content & Cash presentation by Melissa Rach at Confab 2012.
As an industry, we need to do more work on the ROI of content marketing/content strategy. We should be competing directly for the media budget. Why do companies continue to throw millions of dollars on media networks and get such appallingly low click through rates? If I had 10% of my clients' media budget I could create content that kills. But instead, they are cautious, and throw us seed money off the back of a web redesign project.
Something is wrong here.
Instead of talking about the benefits and appealing to common sense, let's make the case for ROI crystal clear. Sadly, the lack of results in this space makes that hard to do. We need to share our success. We need more examples of companies making tangible benefits from content marketing.
We need to see the money. Via Adrian Kingwell, Mezzo Labs 
From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.
...
With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.
...
So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."
In-depth. Comprehensive. 8/10
Full Guide: http://www.distilled.net/excel-for-seo/ ; Via Robin Good 
In today’s post, we’ll give you a top-to-bottom blueprint on how to structure a landing page. Our goal is not to provide a list of landing page tips (though you’ll find several throughout). Instead, we want to explain the anatomy of a lander, and how each component engages the psychology of your site visitor. Via Eva Sanagustin How do you define the value of content? Can you prove ROI for content strategy? 
Ten fascinating psychological research studies that will help you learn how people interact 
Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Via Jeff Beddow 
Doug Rice delivers 12 Most Effective Social Media Automation Tools for Business, straight off the conveyer belt. ![Link Evaluation Survey 2012 [INFOGRAPHIC] | Web Analytics and Web Copy | Scoop.it](http://img.scoop.it/BKtHDm8suJeEpsGUbwqsjjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics.
So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link... Via Nebojsa Stojanovic 
Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best. |
Google's new social analytics provide real-time reporting on exactly how your social media efforts are affecting your bottom line. Lisa Barone explains Google's Social Reports in this guest post. 
Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars.
Another good article from Joe Pulizzi of the Content Marketing Institute. Here he focuses solely on the importance of a strong editorial calendar to drive an effective content marketing strategy. Via Adrian Kingwell, Mezzo Labs 
From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.
Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.
With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.
This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.
You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.
Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."
Informative. 8/10
Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ; Via Robin Good, Beth Kanter
Google's new social analytics provide real-time reporting on exactly how your social media efforts are affecting your bottom line. Lisa Barone explains Google's Social Reports in this guest post. Via Baochi 
Hay que recordar que la sola presencia en las redes sociales no es suficiente para que una marca triunfe, hay muchos factores que se deben tomar en cuenta y que no se ven en las actualizaciones, posts y presencia. Via JoséManuel Rodríguez, Jesus Alvarez 
Your Drupal experts in San Francisco. A diverse team of designers, developers, architects, and high performance engineers building better tools to solve tough problems and sharing what we learn in the process. 
Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to come. 
5 Must-Have Tools for Content Creators and Website Owners...
The problem with all these toys is finding ones that work well AND save time. Lots of times, I find ones with one or two helpful features and this usually means entering the same information into multiple locations. Or, I end up tracking several applications at the same time. Via Level343 
Útil organigrama de las opciones de Google Analytics. Imprimelo y tenlo siempre cerca para cuando tengas que hacer el análisis del tráfico de tu website. Via Novaigrup 
I've compiled a large list of familiar (and not-so-familiar) tools that will hopefully help you with your web content, social media, analytical and curation needs. If there's something I missed, feel free to add it to the Google Doc. the expert analysis of Bazaarvoice Manager of Content & Social Strategy, Ian Greenleigh. |
| 1 | 2 | 3 | 4 |  |
27 |
|
Next |
