Marketing Strategy - Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing ...
Pour faire le tour ensemble de tous les non-dits, faux-semblants et légendes urbaines qui entourent les réseaux sociaux, j'ai été invitée par “les filles du marketing” à rédiger un article sur leur excellent blog qui traite du ...
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