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ExaByzness :: Is Audio Branding Right For Your Business?

ExaByzness :: Is Audio Branding Right For Your Business? | Web Advertising | Scoop.it
Just as the earliest visual logos are iconic today, audio brands will likely become iconic tomorrow... (Is Audio Branding Right For Your Business?
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The Future Of Advertising: Native, Engaging, At Scale

The Future Of Advertising: Native, Engaging, At Scale | Web Advertising | Scoop.it
Just as reading habits on the Web have shifted, so too has advertising. No longer are banner ads and overly audacious interruptions appealing to readers of Internet stories. As Justin Choi, founder of Los Angeles startup Nativo, puts it, “Audiences have become more sophisticated.”
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Matt Kemerer's comment, February 20, 2014 3:39 PM
As the Web has grown and content (stories, videos, etc.) has become more plentiful — the Internet has become a place to sift through more things. And in order to get a reader’s attention on a very crowded Internet — it seems that being part of their content stream is becoming preferable to interrupting their experience.<br><br>“Native advertising” is the term that has taken hold, and it has come to symbolize placement of ads within the same place where editorial stories exist.<br><br>Nativo, founded in 2010, is a full-service native advertising platform, seeking to help engage readers, help publishers monetize, and make advertising an all-around better experience for consumers
Matt Kemerer's comment, February 24, 2014 4:31 PM
As the internet has grown and become more user-friendly, content has included much more advertisements that aren't blinding the reader.
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Local Small Business Online Advertising And Marketing Video For Local Small Businesses

Do you own a local small business? Do you do local online advertising for your small business? You want to be on Google, and you want you local small busines...
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