"Pew has a new survey out today about how kids treat each other online, with questions that really drill down into teenagers’ behavior. In many ways, the findings are reassuring. The numbers make clear that meanness and bullying aren’t the norm for teenagers on social network sites (which really means Facebook, since that’s where more than nine in 10 of them are). That’s important, because if a bad behavior isn’t the norm, you can sell kids on that: It’s not true that everyone is trashing people on Facebook, and that’s one more reason why you shouldn’t either.
Almost 70 percent of kids say their peers are mostly kind to each other online. When unkindness—bullying and meanness—takes place, it’s usually in combination with similar cruelty in person. In other words, social networking is not creating a new breed of mean kids. It’s mostly the secondary outlet for the bad stuff that’s already happening..."
As the "It" social network of 2012, Pinterest has gained over 10 million users in just over 2 years. Major brands are seriously looking to Pinterest to drive more traffic and increase sales.
Did you know:
• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic? (Experian) • 80% of Pinterest users are female? (comScore) • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter? (Wayfair)
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:
The Pinterest Stream And Fools Gold
Avoid Self Promotion:
"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".
Here are the takeaways:
My advice here is going to be the same advice I give people in any new social network... go have some fun first.
**Be social. Get to know the community, the lay of the land. The rest will sort itself out.
**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.
The School at Columbia University built a private social network for its students, to give them a place to practice and experiment with social networking, without leaving a permanent trace on the Internet.