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The Brands Awaken for Star Wars Day, but Which of Them Used the Force for Good?

The Brands Awaken for Star Wars Day, but Which of Them Used the Force for Good? | Web 2.0, Publicidad, Redes Sociales | Scoop.it
If you're on the Internet, which you are if you're reading this, you know that today is Star Wars Day (because, May the Fourth be with you). It's the day where every Force-loving creature—droid, human or otherwise—proclaims their love for the movie franchise.
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The Convergence of Retail and Mobile: The Creative Shortlist – Think with Google

The Convergence of Retail and Mobile: The Creative Shortlist – Think with Google | Web 2.0, Publicidad, Redes Sociales | Scoop.it
In this month’s Creative Shortlist, John Boiler, founder of 72andSunny, spotlights digital campaigns from brands such as Target and Topman that are changing the way we shop. But as retail and mobile converge, he can’t help but wonder whether this is a shopping apocalypse or an opportunity for a new kind of physical and virtual engagement.
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The 10 Most Important YouTube Videos Of All Time

The 10 Most Important YouTube Videos Of All Time | Web 2.0, Publicidad, Redes Sociales | Scoop.it
YouTube turned 10 years old last week.
In the past decade, the website has become a huge part of our culture and an important platform for brands to engage with users. It's where music videos live. It's where movie trailers premiere. It's where a whole new class of multimillionaire "Youtube stars" have cropped up.
To chart YouTube's growing influence, Business Insider talked with YouTube expert and virality consultant Brendan Gahan. Gahan is the founder of social media...
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What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes | Web 2.0, Publicidad, Redes Sociales | Scoop.it
What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion graphics to help you along.
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How 7UP used social to connect with a younger audience

Can an 86 year old brand still dance with millennial consumers?
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Tops of 2014: Social TV

Tops of 2014: Social TV | Web 2.0, Publicidad, Redes Sociales | Scoop.it
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of social media fodder during programs—and even in the days after. So what made the list of most tweeted programs in 2014?
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5 charts that tell the state of people's Internet IQ - Digiday

5 charts that tell the state of people's Internet IQ - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
How much do consumers really know about the Internet?
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The Digiday Vitriol-o-Meter: What outrages you? - Digiday

The Digiday Vitriol-o-Meter: What outrages you?  - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
The Digiday Vitriol-o-Meter, a new weekly look back at the top media and marketing stories through the lens of how much outrage they generated.
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BuzzFeed's latest traffic trick: The 'social URL' - Digiday

BuzzFeed's latest traffic trick: The 'social URL'  - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
In its never-ending quest to make its content more shareable, BuzzFeed is putting a new spin on the lowly URL.
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Dave & Buster's Just Posted a Tweet It's Going to Regret for a Long Time

Dave & Buster's Just Posted a Tweet It's Going to Regret for a Long Time | Web 2.0, Publicidad, Redes Sociales | Scoop.it
And your massive brand Twitter fail of the day goes to … Dave & Buster's! To advertise its Taco Tuesday, the restaurant chain made a joke that pretty clearly went over the line, prompting incredulity from its Twitter followers. "I hate tacos, said no Juan ever," the tweet read.
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Younger Users Spend More Daily Time on Social Networks - eMarketer

Younger Users Spend More Daily Time on Social Networks - eMarketer | Web 2.0, Publicidad, Redes Sociales | Scoop.it
Estimates from at least one researcher indicate that Facebook still leads the market in audience penetration by a wide margin. When it comes to age, Snapchat, Tinder and Tumblr skew young, while LinkedIn tends to attract older users. Facebook and Pinterest audiences are more evenly balanced in age.
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4 Audience Growth Trends for 2015

4 Audience Growth Trends for 2015 | Web 2.0, Publicidad, Redes Sociales | Scoop.it
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
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New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents

New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents | Web 2.0, Publicidad, Redes Sociales | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via marketingIO
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Pinterest's plan to win over agency creatives - Digiday

Pinterest's plan to win over agency creatives - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
Pinterest's brand and agency team spent the last two years teaching strategists about the platform. This year, they want the creatives to get on board.
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Evolution of TV: Reaching Audiences Across Screens – Think with Google

Evolution of TV: Reaching Audiences Across Screens – Think with Google | Web 2.0, Publicidad, Redes Sociales | Scoop.it
As TV content shifts to internet delivery, audiences fragment across screens, creating complexities for distributors, programmers, and advertisers.
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29 Awesome Content Marketing Quotes

29 Awesome Content Marketing Quotes | Web 2.0, Publicidad, Redes Sociales | Scoop.it
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.

29 Amazing Quotes About Content...
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2014: The year in millennial media consumption - Digiday

2014: The year in millennial media consumption - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
Millennials wield enormous spending power and even greater social influence. That's why it's essential to understand them. Here are five key things to know.
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How Online Trolling Victims Respond to the Haters - eMarketer

How Online Trolling Victims Respond to the Haters - eMarketer | Web 2.0, Publicidad, Redes Sociales | Scoop.it
With their controversial or inflammatory posts that intend to start arguments, "internet trolls" are a growing issue. Though victims are most likely to ignore these people, when they do take action in response to this type of online harassment they're most likely to defend themselves or argue against a troll's comment.
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Teens, Young Adults Think Peers Share Too Much Online - eMarketer

Teens, Young Adults Think Peers Share Too Much Online - eMarketer | Web 2.0, Publicidad, Redes Sociales | Scoop.it
Are younger internet users oversharing? Their peers seem to think so. More than four in five US teens and young adults say that people their age share too much information online.
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5 Social Media Hacks Every Marketer Should Know

5 Social Media Hacks Every Marketer Should Know | Web 2.0, Publicidad, Redes Sociales | Scoop.it
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet.
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Hallmark brings 'Northpole' to life for millennial moms and their kids - Digiday

Hallmark brings 'Northpole' to life for millennial moms and their kids - Digiday | Web 2.0, Publicidad, Redes Sociales | Scoop.it
Hallmark's holiday campaign brings "Northpole" to life through real-time toys, a film and an integrated digital campaign.
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Will the Gaming Video Audience Get More Mainstream? - eMarketer

Will the Gaming Video Audience Get More Mainstream? - eMarketer | Web 2.0, Publicidad, Redes Sociales | Scoop.it
A new eMarketer report explores the world of gaming videos—that's right, not video games—a type of online content consumed by gamers who want to watch others play. So far, the audience leans young and male.
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10 More Charts That Are Changing Content Marketing

10 More Charts That Are Changing Content Marketing | Web 2.0, Publicidad, Redes Sociales | Scoop.it
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
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