Web 2.0 Marketing Social & Digital Media
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Web 2.0 Marketing Social & Digital Media | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


Via Martin Gysler
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Rescooped by Alessandro Lanzarini from BUSINESS and more
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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Web 2.0 Marketing Social & Digital Media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


Via Martin Gysler
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