Web 2.0 Marketing Social & Digital Media
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | Web 2.0 Marketing Social & Digital Media | Scoop.it
Think different. ;

Via Martin Gysler
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Martin Gysler's curator insight, June 20, 2013 8:09 AM

Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.

 

Use you already Instagram for your marketing?

Alexandre D. Moraes's curator insight, December 6, 2013 9:58 AM

Leia mais:  http://www.scoop.it/t/tecnologods/ - Acesse: http://paper.li/TecnologoDS/  - Curta: https://www.facebook.com/pages/TecnologoDS/174443435960955 - Siga-nos: https://twitter.com/TecnologoDSnews‎/

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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it

Maybe you will be surprised when you read this post. It speak about content marketing and the idea we (almost all people) have on this topic. Yes, it’s really interesting what Leo Widrich from BufferApp said. He has another approach what content marketing mean for a startup, I like it and you? [note Martin Gysler]

 

Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? With that in mind, we created the Lean Content Marketing meetup.

 

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

 

Read more: http://leancontentmarketing.tumblr.com/post/36719728991/5lessonslearnedfromcontentmarketing


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Tiana Martin's comment, December 30, 2012 10:43 AM
great tips..........
Martin Gysler's comment, December 30, 2012 6:34 PM
Indeed Tiana ;-)
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


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10 Steps to Finding the Influencers in Your Market

10 Steps to Finding the Influencers in Your Market | Web 2.0 Marketing Social & Digital Media | Scoop.it

Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]

 

Why is an influencer strategy so important?

It can help drive your social media execution. It can be a core part of your search engine optimization strategy. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.

There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.

 

Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/


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How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Web 2.0 Marketing Social & Digital Media | Scoop.it

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Robin Good's curator insight, May 1, 2013 5:33 AM



Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.


(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)


What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.


The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.



Rightful. Correct. 8/10


Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/




malek's curator insight, May 1, 2013 5:53 AM

it's not what you know, but who you know.

Randi Thompson's curator insight, May 2, 2013 7:04 AM

Now that you have made connections with social media, what are you going to do with them?

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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Web 2.0 Marketing Social & Digital Media | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Web 2.0 Marketing Social & Digital Media | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


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