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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Web 2.0 Marketing Social & Digital Media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | Web 2.0 Marketing Social & Digital Media | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]

 

How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.

 

The Complete Guide to Getting Press Coverage For Your Startup

 

Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.

 

So from now on, just a link to this guide will hopefully be useful.

 

Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...

 

Read more: http://bit.ly/GJatFe


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Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page

 

Brand Pages are created only after logging in to an existing Google+ personal account.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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Title Tags: Everything You Need to Know About Using Them Effectively

Title Tags: Everything You Need to Know About Using Them Effectively | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the original article: "Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch.

 

Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work

 

Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.

 

a) Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.

 

b) Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.

 

c) Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.

 

d) Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries."

 

Continue reading The Many Faces Of A Title Tag here - http://bit.ly/xyYScY ;

 

by Brad Shorr - http://bit.ly/zjRgss - @bradshorr


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