Excerpt from the article:
Have you ever wondered if your landing page is missing something? Here's the good news.
Your suspicions are correct. You are missing something.
What the great copywriters stole from fishermen
When a fish “takes the bait” a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away.
What’s a hook?
A hook is a tool copywriters use to capture the attention of an ideal prospect, to interest them in reading every word on the page, ultimately leading them to take the desired action you’ve chosen.
Finding a great hook requires intuition, persistence, and knowing where to look.
Below is a cheat sheet that will reveal four ways you can find a hook that works for the readers of your landing pages.
1. Get “in bed” with your prospects
2. What’s the story behind your product?
3. Be extremely specific with details
4. Leverage a story archetype
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/QM0Bhq
Via Agostino Caniato