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Rescooped by Alessandro Lanzarini from Landing Page World
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How To Build High-Converting Landing Page Forms

How To Build High-Converting Landing Page Forms | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.

 

Forms do a lot of jobs on landing pages. Jobs like:

 

- Asking for contact information

- Qualifying a lead
- Segmenting leads to different sales funnels
- Initiating a purchase
- Subscribing to a newsletter
- Downloading a white paper or free trial

 

All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.

 

It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.

 

1. Focus Your Funnel

2. Rules for Humane Form Validation

3. Do Security Right

4. Lose The Gimmicks

5. Read The Back Of The Box

6. Test, Test, Test

7. Form Follows Function

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL


Via Agostino Caniato
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Rescooped by Alessandro Lanzarini from Landing Page World
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Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates?

Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates? | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

The mass adoption of social media sharing buttons is relatively new.

 

Some marketers include them on landing pages while others do not.

 

Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.

 

Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.

 

In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.

 

1) The First Test – Link Building Landing Page

2) The Second Test – Content Marketing Landing Page

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To see the results of the tests, read the full article here: http://bit.ly/IMok2h


Via Agostino Caniato
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