Web 2.0 Marketing Social & Digital Media
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Come creare il proprio personal brand grazie ai social media ...

Come creare il proprio personal brand grazie ai social media ... | Web 2.0 Marketing Social & Digital Media | Scoop.it
In un'infografica alcuni primi consigli per cominciare a curare 'the brand called you' sul social web. ... Come creare il proprio personal brand grazie ai social media [INFOGRAFICA]. Ecco alcuni consigli per posizionarsi al ...
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3 Pillars of SEO Competitive Analysis

3 Pillars of SEO Competitive Analysis | Web 2.0 Marketing Social & Digital Media | Scoop.it
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.
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How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic]

How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

 

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."

 

Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882


Via Antonino Militello, Robin Good
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Why Landing Pages Are an Indispensable Part of Marketing

Why Landing Pages Are an Indispensable Part of Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it

Excerpted from the original article: "Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

 

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you're creating another data asset for your marketing program.

 

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."

 

Read full article here: http://j.mp/IhHRHz

 


Via Giuseppe Mauriello, Robin Good
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Slavica Bogdanov's comment, April 29, 2012 4:47 PM
Thank you. Always great content!
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How to Google-Proof Your Small Business SEM Strategy

How to Google-Proof Your Small Business SEM Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience.
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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]

 

So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.

 

The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...

 

Read more: http://bit.ly/K8H071


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How B2B Marketers Use Social Media: New Research | Social Media Examiner

How B2B Marketers Use Social Media: New Research | Social Media Examiner | Web 2.0 Marketing Social & Digital Media | Scoop.it
Latest study results for B2B social media marketing: Discover what's working for B2B marketers today and current B2B marketing trends.
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | Web 2.0 Marketing Social & Digital Media | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]

 

I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB

 

Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.

 

Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.

 

Read more: http://bit.ly/HJwiU8


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7 Ways to Use Visitor Intelligence in SEO & Marketing

7 Ways to Use Visitor Intelligence in SEO & Marketing | Web 2.0 Marketing Social & Digital Media | Scoop.it
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.
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What is it that makes a landing page effective?

What is it that makes a landing page effective? | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.

 

But what is it that makes a landing page design effective?

 

There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:

 

1. Use a clear and concise value statement

2. Focus the whole page on a single message

3. Make your CTA stand out

4. Balance the amount of information requested

5. Use modal dialogs for supplementary information

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

 

What is it that makes a landing page effective? 

To deepen the points just mentioned, and see all the landing pages examples, read the entire article here: http://bit.ly/HtzR1S


Via Agostino Caniato
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Traditional Media Loses Consumer Trust, While Social Influence and Personal Recommendations Win: Nielsen Reports

Traditional Media Loses Consumer Trust, While Social Influence and Personal Recommendations Win: Nielsen Reports | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the article intro: "Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report.

 

The findings speak highly for information gathered through social media or other forms of user-generated content."

 

Check this for example: "...though traditional paid media still are trusted by a great number of consumers, their influence is on the decline.

 

Nearly half of consumers around the world say the trust ads on TV (47%), in magazines (47%) and in newspapers (46%), but those numbers dropped by 24%, 20% and 25% respectively, in a relatively short period of time — between 2009 and 2011."

 

Informative. 8/10

 

Full article: http://marketingland.com/nielsen-consumer-trust-in-traditional-media-ads-fall-while-confidence-in-mobile-social-and-online-rise-9712


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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger | Web 2.0 Marketing Social & Digital Media | Scoop.it
If you've been with us since the beginning, you know we like to practice what we preach. This (our first) infographic is no different.
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Why Automating Social Media Marketing Could Hurt Facebook

Why Automating Social Media Marketing Could Hurt Facebook | Web 2.0 Marketing Social & Digital Media | Scoop.it
A dozen or so firms are trying to sell the idea of automating social media marketing. Here's why that could hurt Facebook.
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How To Use HTML Meta Tags

How To Use HTML Meta Tags | Web 2.0 Marketing Social & Digital Media | Scoop.it
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.
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Content marketing: gli errori più comuni dei brand su Facebook [INFOGRAFICA]

Content marketing: gli errori più comuni dei brand su Facebook [INFOGRAFICA] | Web 2.0 Marketing Social & Digital Media | Scoop.it

Marketing dei contenuti e community management su Facebook: un'attività percepita come sempre più importante per aziende e marche, tanto da aver convinto la nostra Academy a organizzare un corso ad hoc ;-) In realtà, il tema è facile da dirsi ma...

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Social Media

Social Media | Web 2.0 Marketing Social & Digital Media | Scoop.it

L'interesse per #Pinterest ha raggiunto il suo massimo? [Infografica] (L'interesse per #Pinterest ha raggiunto il suo massimo?

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The Best Of

The Best Of | Web 2.0 Marketing Social & Digital Media | Scoop.it

Woo Hoo... an amazing list of very useful links to interesting websites and more. Check it out, you'll see by yourself. [note mg]

 

Best Websites Best Windows Software Best Linux Software 100+ coolest websites we have discovered over the last 5 years. Bookmark and use them!

 

Read more: http://bit.ly/IgvY5N


Via Martin Gysler
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How to Use Google+ Hangouts for Your Business | Social Media Examiner

How to Use Google+ Hangouts for Your Business | Social Media Examiner | Web 2.0 Marketing Social & Digital Media | Scoop.it
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients.
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Get Your Video Watched with Google AdWords for Video: Now Open To All

It just got a whole lot easier to reach your most engaged customers with video... Announcing Google AdWords for video.

 

Robin Good: Video Ads created with Google AdWords for Video can appear on YouTube, the world's largest video community as well as on sites on the Google Display Network -- "the world's #1 ad network, reaching 89% of online users".

 

Best of all, you pay only when viewers choose to watch your video ad.

 

From the review on SEJ: "Google today took their Adwords for Video program out of beta and announced their “official” launch, integrating their paid search advertising model with video content, whole new ad formats, and bidding models.

 

While I certainly commend Google for their goal of making video advertising available, affordable, and measurable for everybody, there are two things I believe should have done differently to get more businesses involved with the new video ad program."

 

(Source: http://www.searchenginejournal.com/google-adwords-for-video-launches-heres-what-they-can-do-better/42887/

 

Features and Benefits: http://www.google.com/ads/video/advertisers/benefits.html ;

 

Find out more at: http://www.google.com/ads/video/advertisers/ ;


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5+1 strategie SEO per la Link Building | Seo Training

5+1 strategie SEO per la Link Building | Seo Training | Web 2.0 Marketing Social & Digital Media | Scoop.it
Parliamo sempre di Link Building. Ma questa volta niente link dofollow gratis, semplicemente qualche consiglio da parte mia su LB in generale. Non voglio fare quella cosa dei 5 buoni consigli su come fare Link Building, ...

Via Pasquale Gangemi
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SEO and Landing Page Optimization & Testing

SEO and Landing Page Optimization & Testing | Web 2.0 Marketing Social & Digital Media | Scoop.it

Excerpt from the article:

 

Being visible and getting clicks doesn’t guarantee you success. 

 

Success depends on many factors, of which landing page quality is one. 

 

Your aim should be to improve your landing pages over time, using proven optimisation methods, so that the natural search traffic you get positively contributes to your website’s KPIs.

 

This article provides a beginner’s guide to the role of landing page optimisation and how testing (A/B & MVT) can be used to enhance the performance of your landing pages for SEO.

 

1. What is a ‘good’ landing page?

2. Example of a campaign landing page

3. Issues to consider when designing landing pages for SEO

4. What should you be measuring to review and improve your SEO landing pages?

5. Techniques for optimising landing pages?

6. Customer feedback

7. Testing

8. What is A/B testing?

9. How can you use A/B to benefit SEO landing pages?

10. What is MVT testing?

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/It379a


Via Agostino Caniato
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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Web 2.0 Marketing Social & Digital Media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


Via Martin Gysler
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7 New Ways to Think About SEO & Converged Media Metrics

7 New Ways to Think About SEO & Converged Media Metrics | Web 2.0 Marketing Social & Digital Media | Scoop.it
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | Web 2.0 Marketing Social & Digital Media | Scoop.it
Have you become desensitized and disillusioned with Twitter?

 

Do you feel like you are suffering from Twitter Tiredness?

 

Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?

 

I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.

 

After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.

 

Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103


Via Martin Gysler
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