Web 2.0 Marketing...
Follow
Find
715 views | +1 today
Web 2.0 Marketing Social & Digital Media
Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
Your new post is loading...
Your new post is loading...
Scooped by Alessandro Lanzarini
Scoop.it!

How to Move Your Social Media Analysis from the Platform to the Individual Level

How to Move Your Social Media Analysis from the Platform to the Individual Level | Web 2.0 Marketing Social & Digital Media | Scoop.it
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape how you engage and more importantly how you engage with different individuals.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
Scoop.it!

Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox

Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).

 

In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.

 

The service is free and can be activated in a matter of seconds.

 

I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia ;

 

Check it out: http://woobox.com/pinterest ;


Via Robin Good
more...
Gaia's comment, June 13, 2012 1:34 PM
I have 2 account in Fcaebook...how can I add the APp on my personal page ? It goes always in the wrong page!
Robin Good's comment, June 14, 2012 12:39 AM
Gaia, Woobox works only on your FB Pages, NOT on your FB profile. That's the reason why you can't get it to do what you want. It doesn't do that. :-)
Scooped by Alessandro Lanzarini
Scoop.it!

Future of SEO: Investment, Innovation & Integration

Future of SEO: Investment, Innovation & Integration | Web 2.0 Marketing Social & Digital Media | Scoop.it
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

4 Ways to Rethink a Facebook Advertising Campaign

4 Ways to Rethink a Facebook Advertising Campaign | Web 2.0 Marketing Social & Digital Media | Scoop.it
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Landing Page World
Scoop.it!

An Opinionated Lead Gen Landing Page Discussion

An Opinionated Lead Gen Landing Page Discussion | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

In this post Carlos and myself (Oli) are going to analyze one of our customers – Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it).

 

Our goal is for it to be an educational exercise that can hopefully help improve the page.

 

Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.

 

1. The Main Headline

2. The Call to Action (CTA)

3. Personas (who is this product/service for?)

4. Big Background Image

5. What is the purpose of this page?

6. Explain your benefits

7. What am signing up for?

8. Interaction

9. Privacy Policy

10. Is this a Landing Page or a Microsite?

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/Jh088v


Via Agostino Caniato
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Infografiche
Scoop.it!

Pinterest, infografica con dati statistiche e Best Practices

Pinterest, infografica con dati statistiche e Best Practices | Web 2.0 Marketing Social & Digital Media | Scoop.it
Ecco un'infografica su Pinterest, alcuni dati, statistiche, curiosità e best practices. Come usare pinterest al meglio, solo su infografiche.com.

Via Pasquale Gangemi
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA
Scoop.it!

Personal Branding: Usare Twitter in modo efficace

Personal Branding: Usare Twitter in modo efficace | Web 2.0 Marketing Social & Digital Media | Scoop.it

Twitter è il famoso social-news di 140 caratteri, che ognuno di noi può avere e iniziare ad usare gratuitamente dal web o dispositivi mobile.

Ovviamente come ogni social media, abbiamo la possibilità di utilizzarlo il modo efficace per il nostro personal branding...


Via Sestyle
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC] | Web 2.0 Marketing Social & Digital Media | Scoop.it
A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of its Facebook presence.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
Scoop.it!

How To SEO Self-Audit Your Web Site

How To SEO Self-Audit Your Web Site | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here's a simple and well illustrated six-step process that can you can follow.

 

"When it comes to getting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start.

 

Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.

 

Then audit those pages with the following six steps to make sure you have all your SEO bases covered."

 

Here the six steps suggested (get the details on how to carry out each one in the original full article):

 

Step 1: Check Your Meta Descriptions

 

Step Two: Review Your Page Title


Step 3: Optimize Your H1 Tags

 

Step 4: Make Images More User/Search Friendly With Alt Text

 

Step 5: Optimize the Anchor Text of Your Links

 

Step 6: Leverage Calls-to-Action"

 

 

Informative. Very useful. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx ;


Via Robin Good
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

Pinterest for Business

Pinterest for Business | Web 2.0 Marketing Social & Digital Media | Scoop.it
How to Use Pinterest for Business. Top 10 Tips, Infographic, video and more! How to use Pinterest as part of your online marketing strategy.
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

Top 5 Reasons Why SMBs Should be Afraid of Social Media

Top 5 Reasons Why SMBs Should be Afraid of Social Media | Web 2.0 Marketing Social & Digital Media | Scoop.it
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the power of social media marketing, here are solutions for social media pitfalls you might encounter.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Infografiche
Scoop.it!

Bella infografica sui media

Bella infografica sui media | Web 2.0 Marketing Social & Digital Media | Scoop.it

Bella infografica sui media 


Via Pasquale Gangemi
more...
No comment yet.
Rescooped by Alessandro Lanzarini from BUSINESS and more
Scoop.it!

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given | Web 2.0 Marketing Social & Digital Media | Scoop.it

Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.

 

By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!

 

Read more: http://bit.ly/IRUGGH


Via Martin Gysler
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

How to Move Your Social Media Analysis from the Platform to the Individual Level

How to Move Your Social Media Analysis from the Platform to the Individual Level | Web 2.0 Marketing Social & Digital Media | Scoop.it
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape how you engage and more importantly how you engage with different individuals.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from SEO,SMO,Social Media,Internet Marketing and Google Updates
Scoop.it!

What is good content?

What’s exactly is good content?If your website answers the question of the user then that would be a good content.

Via Joy Bhattacharya
more...
No comment yet.
Rescooped by Alessandro Lanzarini from SEO,SMO,Social Media,Internet Marketing and Google Updates
Scoop.it!

9 Lessons from 1,000 SEO Questions

9 Lessons from 1,000 SEO Questions | Web 2.0 Marketing Social & Digital Media | Scoop.it
I recently survived a milestone - I've answered more than 1,000 SEO questions since our Q&A relaunch. These are 9 lessons that I've learned from those questions.

Via Joy Bhattacharya
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Landing Page World
Scoop.it!

How To Build High-Converting Landing Page Forms

How To Build High-Converting Landing Page Forms | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.

 

Forms do a lot of jobs on landing pages. Jobs like:

 

- Asking for contact information

- Qualifying a lead
- Segmenting leads to different sales funnels
- Initiating a purchase
- Subscribing to a newsletter
- Downloading a white paper or free trial

 

All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.

 

It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.

 

1. Focus Your Funnel

2. Rules for Humane Form Validation

3. Do Security Right

4. Lose The Gimmicks

5. Read The Back Of The Box

6. Test, Test, Test

7. Form Follows Function

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL


Via Agostino Caniato
more...
No comment yet.
Rescooped by Alessandro Lanzarini from SEO e Web Marketing
Scoop.it!

From Strings To Things: Google Search Goes Semantic with the Knowledge Graph

Google has just introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.

 

From the original article on Mashable: "Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry.

 

Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant.

 

Click on one of those options and your results will be filtered for that search entity.

 

To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search.

 

...Google is switching from simple keyword recognition to the identification of entities, nodes and relationships.

 

In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes.

 

As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things."

 

"In addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge.

A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.”"

 

Full article: http://mashable.com/2012/05/16/google-knowledge-graph/ ;


Via Robin Good, Pasquale Gangemi
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Infografiche
Scoop.it!

In-depth Guide To Content Creation [With Infographic]

In-depth Guide To Content Creation [With Infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it
How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

Via Pasquale Gangemi
more...
Sadie-Michaela Harris's comment, May 17, 2012 4:10 PM
Love SEOMoz great share, Thanks :o)
Scooped by Alessandro Lanzarini
Scoop.it!

Why Your SEO & Social Strategy Should Include Pinterest

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Infografiche
Scoop.it!

Come ottenere più pin e repin su Pinterest [Infografica]

Come ottenere più pin e repin su Pinterest [Infografica] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Eccoci ritrovati con il nostro consueto appuntamento con le infografiche su Pinterest. Questa di oggi è stata creata da Dan Zarrella, social media scientist di HubSpot. Analizzando 11.000 immagini...

Via Pasquale Gangemi
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Landing Page World
Scoop.it!

Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates?

Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates? | Web 2.0 Marketing Social & Digital Media | Scoop.it

 

Excerpt from the article:

 

The mass adoption of social media sharing buttons is relatively new.

 

Some marketers include them on landing pages while others do not.

 

Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.

 

Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.

 

In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.

 

1) The First Test – Link Building Landing Page

2) The Second Test – Content Marketing Landing Page

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To see the results of the tests, read the full article here: http://bit.ly/IMok2h


Via Agostino Caniato
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

6 Things on Your LinkedIn Profile That Shouldn't Be on Your Resume

6 Things on Your LinkedIn Profile That Shouldn't Be on Your Resume | Web 2.0 Marketing Social & Digital Media | Scoop.it
Your LinkedIn profile has tons of depth, but a lot of the information need not be on your paper resume.
more...
No comment yet.
Scooped by Alessandro Lanzarini
Scoop.it!

3 Underused Features of Google Analytics

3 Underused Features of Google Analytics | Web 2.0 Marketing Social & Digital Media | Scoop.it
Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem.
more...
No comment yet.
Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
Scoop.it!

Ask and Engage Your Readers Around a Specific Video: Grockit Answers

Ask and Engage Your Readers Around a Specific Video: Grockit Answers | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: Grockit Answers is a web app that allows anyone to build a Q&A or discussion board around a specific video.

Multiple questions can be asked and each one of them can be connected to a specific point in the video.

 

Great to introduce new video-based content and engage your fans on it.

 

"In Grockit Answers, interactions happen around video lectures, and participants ask and answer questions about specific points in the lecture.

 

Since every question is attached to a specific point in time in the video, Grockit Answers displays a question and its answers at the point in the lecture that they are most relevant.

 

And since the things that confuse you are likely to be the same things that confuse others, you'll find that answers to your own questions pop up on the screen just as you're starting to get confused."

 

Free to use.

 

Review: http://quickshout.blogspot.it/2011/10/create-online-social-interaction-around.html ;

 

Try it out now: https://grockit.com/answers ;


Via Robin Good
more...
Robin Good's comment, May 11, 2012 8:51 AM
Great Neil! Glad to have contributed an additional possible solution. :-)
Neil Ferree's comment, May 11, 2012 10:16 AM
Robin - would like to chat w/ you about Grockit (if) you have a few vids in the Q&A engine? I've got a few ideas that might interest you if so - Neil
Robin Good's comment, May 11, 2012 10:44 AM
Sorry Neil but I don't.