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Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA
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Personal Brand e microespressioni universali

Personal Brand e microespressioni universali | Web 2.0 Marketing Social & Digital Media | Scoop.it

Ci sono cose per le quali possiamo distinguerci e attorno alle quali possiamo costruire la nostra strategia di personal branding, ma per altre cose siamo assolutamente identici a tutti gli altri.


Via Sestyle
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Sestyle's curator insight, May 21, 2013 12:16 AM

Qualsiasi sia il vostro personal brand, sappiate che non potrete cambiare il modo in cui si esprimono alcune reazioni emotive.

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Easily Create Professional-Looking Forms and Surveys with Typeform


Via Robin Good
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Robin Good's curator insight, May 20, 2013 12:25 AM



Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices.


If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen.


As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu.


To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas.

Nonetheless all newly created forms have by default a professionally-looking design, it is also possible to customize their look by selecting specific colors, fonts, backgrounds or by choosing among several readily available design themes.


Other key features include the ability to embed any newly created form or survey onto any website or blog.


It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results.


Free to use.



Find out more: https://www.typeform.com/


Promo video: http://vimeo.com/44924584

FAQ: http://support.typeform.com/


Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/





Rescooped by Alessandro Lanzarini from Infografiche
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Le infografiche sono morte. Viva le "Webgraphic"! - Infografiche

Le infografiche sono morte. Viva le "Webgraphic"! - Infografiche | Web 2.0 Marketing Social & Digital Media | Scoop.it
Il mondo del web è sempre in rapida e continua evoluzione. Non facciamo in tempo ad imparare cos'è un'infografica che è già morta! Scopriamo il perché!

Via Pasquale Gangemi
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Paco Arcoleo's curator insight, May 22, 2013 2:59 PM

Parliamone...Eheh, ottimo titolo!

 

Pasquale Gangemi's comment, May 29, 2013 2:30 AM
Grazie Paco!
Paco Arcoleo's comment, May 29, 2013 5:19 AM
;)
Rescooped by Alessandro Lanzarini from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Companies are Looking for Innovative SEO's - Seo Sandwitch Blog

Companies are Looking for Innovative SEO's - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
SEO is changing- Have you updated yourself to be the next innovative SEO?

Via Joy Bhattacharya
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Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Web 2.0 Marketing Social & Digital Media | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
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Mr Branson's curator insight, May 7, 2013 4:40 AM

Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 

Joe Wise's curator insight, May 13, 2013 6:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

Richard Stadler's curator insight, May 15, 2013 1:33 AM

Yet another scare story

Rescooped by Alessandro Lanzarini from BUSINESS and more
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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.


Via Martin Gysler
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Martin Gysler's curator insight, April 25, 2013 8:26 AM

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

Progressive training's curator insight, March 25, 9:34 AM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

Rescooped by Alessandro Lanzarini from SOCIAL MEDIA, what we think about!
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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Web 2.0 Marketing Social & Digital Media | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
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Josie's comment, May 3, 2013 5:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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Seven Key Traits of Great Online Content

Seven Key Traits of Great Online Content | Web 2.0 Marketing Social & Digital Media | Scoop.it

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Gail Worthington-Eyre's curator insight, April 22, 2013 7:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Jordi Carrió Jamilà's curator insight, May 9, 2013 2:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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Visualizing How Popular Content Gets Virally Spread on Social Media: ViralSearch

What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...

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Martin (Marty) Smith's curator insight, March 16, 2013 3:31 PM

Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl 

Mariale Peñalosa Arguijo's curator insight, April 4, 2013 5:09 AM

add your insight...

 10
paola severi's curator insight, May 13, 2013 12:24 AM

il potere dei video

Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA
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10 consigli per fare personal branding su Twitter

10 consigli per fare personal branding su Twitter | Web 2.0 Marketing Social & Digital Media | Scoop.it
10 semplici consigli utili per promuovere la tua professionalità e fare personal branding su Twitter: come interagire con interesse sul social network.

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Sestyle's curator insight, March 11, 2013 1:51 AM

Twitter è un ottimo strumento di personal branding e un potente mezzo di comunicazione per promuovere le proprie attività online nonostante la concorrenza degli altri social network come Facebook e Google+, che si fanno la guerra a colpi di social search. Recentemente Twitter ha aggiornato la graficacon piccoli dettagli su menzioni, hashtag e link durante la composizione.

Rescooped by Alessandro Lanzarini from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Geotargeting:How to Set a Geographic Target for your Website - Seo Sandwitch Blog

Geotargeting:How to Set a Geographic Target for your Website - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
How to Set up a Geographic Target for your Website in Google? Explanation of geotargeting concepts with a video tutorial.

Via Joy Bhattacharya
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Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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SEO Metrics and KPIs: Which Ones Really Count?

SEO Metrics and KPIs: Which Ones Really Count? | Web 2.0 Marketing Social & Digital Media | Scoop.it

As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.


Via Robin Good
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Robin Good's curator insight, March 8, 2013 1:09 PM



Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count.


If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check.



Informative. Instructive. In-depth. 7/10


Full article: http://www.seomoz.org/blog/meaningful-seo-metrics



Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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Gather Valuable Feedback From Potential Customers with Google Consumer Surveys

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys | Web 2.0 Marketing Social & Digital Media | Scoop.it
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.

Via Robin Good
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Jon Turino's curator insight, March 10, 2013 11:30 AM

Here's an interesting one fro Robin Good.

Gaurav Pandey's curator insight, March 14, 2013 12:41 AM

It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information. 

Rescooped by Alessandro Lanzarini from marketing personale
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Cosa rivela di te la foto profilo su Facebook?

Cosa rivela di te la foto profilo su Facebook? | Web 2.0 Marketing Social & Digital Media | Scoop.it
Una ricerca mostra come è possibile fare una descrizione abbastanza accurata del nostro carattere guardando i contenuti messi su Facebook

Via Stefano Principato
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Stefano Principato's curator insight, May 20, 2013 1:23 AM

Che voi siate un politico, un brand, una start up, un creativo o un semplice utente scegliete le foto e gestite la sezione informazioni con molta attenzione.

Sestyle's curator insight, May 20, 2013 1:37 AM

"che voi siate un politico, un brand, una start up, un creativo o un semplice utente scegliete le foto e gestite la sezione informazioni con molta attenzione"

Rescooped by Alessandro Lanzarini from SEO,SMO,Social Media,Internet Marketing and Google Updates
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New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog

New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
New Google ranking factors 2013- Star ratings, social signals, Google authorship, citation flow etc. Is your website missing these?

Via Joy Bhattacharya
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Joy Bhattacharya's curator insight, May 19, 2013 11:03 AM

Find out the new #Google ranking factors in 2013. Share your thoughts on it.

adlopez's curator insight, May 26, 2013 4:21 PM

Extensive list. Well worth reviewing.

Rescooped by Alessandro Lanzarini from Designer's Resources
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Damn You Art School | For everything they never teach you in art school.

Damn You Art School | For everything they never teach you in art school. | Web 2.0 Marketing Social & Digital Media | Scoop.it

A selection of 378 free and paid-for apps, tools and resources are grouped into handy ‘toolboxes’ across the six disciplines, helping you with everything from sending invoices to sharing sketches on the move to selling your work in an online store.


Via Mark Strozier
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Francesca Loseille's curator insight, May 28, 2013 3:43 AM

This ad use the the example/ illustration and narration   by showing how their product can impact a person's life and telling the consumer the story that art school doesn't show its students how use materials to help them create their arts.. This ad use pathos to to futhure carry its meaning to the consumers.

Monica S Mcfeeters's curator insight, May 28, 2013 1:00 PM

This really looks like this site links to some great resources. Have fun checking them out!

 

Pamela D Lloyd's curator insight, May 29, 2013 2:07 PM

A useful collection of resources, from those that are well-known to those that are far more obscure, for creative professionals.

Rescooped by Alessandro Lanzarini from Modern Marketer
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30 Dr. Seuss Quotes That Can Change Your Life [infographic]

30 Dr. Seuss Quotes That Can Change Your Life [infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!

Via The Fish Firm
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Karen Jensen's curator insight, May 12, 2013 5:48 PM

They always make me smile.

Brian Jones Francis's curator insight, May 13, 2013 7:55 AM

Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ?

Lee Wise's curator insight, May 22, 2013 1:11 PM

I just thought this was interesting... And, I enjoyed the layout of the quotes!  Hopefully, one more Beautiful Moment will come your way! 

Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Web 2.0 Marketing Social & Digital Media | Scoop.it

Via Robin Good
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Robin Good's curator insight, May 1, 2013 2:33 AM



Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.


(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)


What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.


The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.



Rightful. Correct. 8/10


Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/




malek's curator insight, May 1, 2013 2:53 AM

it's not what you know, but who you know.

Randi Thompson's curator insight, May 2, 2013 4:04 AM

Now that you have made connections with social media, what are you going to do with them?

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Web 2.0 Marketing Social & Digital Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
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Dawn Matheson's curator insight, April 24, 2013 1:15 PM

It all comes back to strategy!

Rim Riahi's curator insight, April 25, 2013 3:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 4:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Web 2.0 Marketing Social & Digital Media | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 8:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 12:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 4:40 PM

Fabulous Article!

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6 Jobs You Can Do Anywhere

6 Jobs You Can Do Anywhere | Web 2.0 Marketing Social & Digital Media | Scoop.it
There are some remote jobs that can be accomplished anywhere with Internet access (hello Hawaii!).
Alessandro Lanzarini's insight:
6 Jobs You Can Do Anywhere
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Difference Between Clicks and Visits in Google Analytics - Seo Sandwitch Blog

Difference Between Clicks and Visits in Google Analytics - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
Do you see different numbers when tracking clicks and visits? Find out the difference between clicks and visits in Google Analytics.

Via Joy Bhattacharya
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Pinterest Launches Web Analytics - Seo Sandwitch Blog

Pinterest Launches Web Analytics - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
Pinterest Web Analytics- What will the web analytics show? and how to start tracking insights for your website? Read more.

Via Joy Bhattacharya
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Joy Bhattacharya's curator insight, March 12, 2013 10:52 AM

Pinterest has made an addition to the most awaited feature - the Pinterest Web Analytics. Let's see how many insights can the webmasters grab through Pinterest?

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Anchor Text Variation and SEO - Proper Ratio and Tips - Seo Sandwitch Blog

Anchor Text Variation and SEO - Proper Ratio and Tips - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
Anchor text variations and ideal ratio to follow while building backlinks. Useful strategy for post penguin anchor text diversity.

Via Joy Bhattacharya
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Joy Bhattacharya's curator insight, March 10, 2013 10:18 AM

Anchor Text variation in Seo has become a key factor after the Penguin update. Have you got it right?

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Solving Duplicate Content Issue of Multi Language Websites - Seo Sandwitch Blog

Solving Duplicate Content Issue of Multi Language Websites - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
How to solve duplicate content issue of multi language websites? You may use hreflang annotations to tell Google about the alternate language versions of the same content.

Via Joy Bhattacharya
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Joy Bhattacharya's curator insight, March 5, 2013 9:51 AM
Using hreflang to Solve Duplicate Content Problem in Multilanguage Websites