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5 Ways to Market Your Brand With Location-Based Networks

5 Ways to Market Your Brand With Location-Based Networks | Web 2.0 Marketing Social & Digital Media | Scoop.it
If your marketing plan includes location-based networks, here are 5 ways to get started.
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page

 

Brand Pages are created only after logging in to an existing Google+ personal account.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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Cos'è la Content Curation? Definizione. [Infografica]

Cos'è la Content Curation? Definizione. [Infografica] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Cos'è la Content curation? Definizione. È molto strano al giorno d'oggi, cercare qualcosa su wikipedia e non trovarla, in questo caso purtroppo ciò accade!
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Create Image-Based Surveys and Questionnaires with SurveyLegend

Robin Good: SurveyLegend is a new web-based service which allows you to easily create surveys and questionnaires that fully-image based. You upload a set of pictures, screenshots or diaagrams and you associate a question to be displayed next to each.

 

SurveyLegend visual surveys can be further customized and posted directly to Facebook, Twitter, integrated into a web site pop-up or embedded in any web site or blog. If you do not have a web site your visual questionnaires can be hosted on SurveyLegend own web site.

 

The free SurveyLegend version allows for up to 100 responses and five email addresses to be collected. Higher priced versions allow "unlimited" responses
and emails collection for as low as $99/year.

 

Features: http://www.surveylegend.com/seeallfeatures ;

 

FAQ: http://www.surveylegend.com/faqs ;

 

Pricing: http://www.surveylegend.com/quickcompare ;

 

More info: http://www.surveylegend.com 

 

(Unearthed by Kathleen Cercone)


Via Robin Good
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Namita Patel's comment, April 1, 2012 8:04 AM
Thanks Robin, wonderful resource!
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Web 2.0 Marketing Social & Digital Media | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Pinterest: tutte le infografiche che lo raccontano! | Social Web

Pinterest: tutte le infografiche che lo raccontano! | Social Web | Web 2.0 Marketing Social & Digital Media | Scoop.it

Qui si parla di Pinterest: tutte le infografiche che lo raccontano! oltre che di Social Web, Comunicazione e Business. - All the Infographics that talk about Pinterest!

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Analisi interpretativa delle web tribes ed estrazione degli insight commerciali [Netnografia] | Viralbeat

Analisi interpretativa delle web tribes ed estrazione degli insight commerciali [Netnografia] | Viralbeat | Web 2.0 Marketing Social & Digital Media | Scoop.it
Oggi, diamo un inquadramento specifico, e terminologico, a queste informazioni significative e agli ambienti e gruppi in cui avvengono le conversazioni spontanee da cui queste informazioni estratte.
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Qualche dato su Wikipedia

Qualche dato su Wikipedia | Web 2.0 Marketing Social & Digital Media | Scoop.it
Via: Open-Site.org (Qualche dato su @Wikipedia - http://t.co/89WkQPXY - AC Blog #infographic #infografica...)...

Via Pasquale Gangemi
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SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly

SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: SEO Site Tools is a professional SEO extension for the Google Chrome browser which acts as website x-ray analyzer by providing tons of useful information about any URL you provide it with. 

 

Besides providing a PageRank value for any page you are on without even needing to click on it, SEO Tools extracts this useful data from any URL:

 

1) External Page Data

- Google Trends;

- Google Indexed Pages & Domain Links;

- SEOmoz Linkscape;

- Quantcast Ranking;

- Alexa Data;

- Majestic SEO Data;

- SEMRush Data;

 

2) Page Elements

SEO Title & Meta Description; 

Anchor Tags; 

Img Tags; 

Formatting Tags; 

Header Tags.

 

3) Social Media

Measures how many

Facebook,

Twitter,

Digg,

StumbleUpon,

Reddit, and

Delicious actions

have been made on a particular page.

 

4) Page Terms / Tools

In this section, you can get some valuable information for keyword research, site speed, and more.

 

5) Server / Domain Info

Go to this section to see any publicly listed information about a domain’s registrant including the site owner’s name and email address.

 

6) Suggestions

This area gives you free SEO advice about what things you should be on the lookout for in your on-site optimization.

 

 

Each element is analyzed and detailed.

 

Get SEO Tools now: https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc ;


Read the full review of SEO Tools by Kristi Hines here: http://j.mp/GOE8dH

 


Via Giuseppe Mauriello, Robin Good
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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Web 2.0 Marketing Social & Digital Media | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


Via Martin Gysler
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How To Engage Your Readers and Discover What They Really Need From You By Using Q&A Webinars

How To Engage Your Readers and Discover What They Really Need From You By Using Q&A Webinars | Web 2.0 Marketing Social & Digital Media | Scoop.it

Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.

 

Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.

 

Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.


Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.


They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.


Your job is to look for those repeating themes, because that’s what your market is hungry for.

 

...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.

 

When you solve real customer problems, you put yourself at the head of the pack in your niche."

 

Truthful. 8/10

 

Full article: http://www.copyblogger.com/webinars-for-engagement/ ;


Via Robin Good
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Mitchell Levy's curator insight, January 26, 2013 8:50 AM

If you're going to create a webinar, do it right and make sure that it's not just your megaphone, but your listening device.

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I cambiamenti più importanti dell’algoritmo di Google [INFOGRAFICA]

I cambiamenti più importanti dell’algoritmo di Google [INFOGRAFICA] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Ogni anno, al più famoso motore di ricerca del mondo, vengono apportate oltre 500-600 modifiche che vanno a perfezionare l'algoritmo della ricerca.
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Pinterest: un primo confronto con altri importanti social network [INFOGRAFICA]

Pinterest: un primo confronto con altri importanti social network [INFOGRAFICA] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Dopo aver recentemente (già) cambiato look, Pinterest continua la sua bella marcia verso il successo, in linea con quanti sostenevano che sarebbe stato il social media del 2012.
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2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Web 2.0 Marketing Social & Digital Media | Scoop.it
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?

 

Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:

 

Major Findings


Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/  ;
Via Martin (Marty) Smith, Robin Good
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


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Personal Branding con Gmail

Personal Branding con Gmail | Web 2.0 Marketing Social & Digital Media | Scoop.it
Personal Branding con Gmail Sapevi che il servizio che usi per l’e-mail ha un impatto sul tuo Personal Branding ?

Via Sestyle
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6 SEO Tips for the Little Guy [Infographic] by @neomammalian

6 SEO Tips for the Little Guy [Infographic] by @neomammalian | Web 2.0 Marketing Social & Digital Media | Scoop.it
The Director of SEO Innovations at one of the biggest NY SEO firms, Mr. Dan Cristo, who also happens to be the awesome force behind Triberr, has graced me with his insights during one of our many conversations.
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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | Web 2.0 Marketing Social & Digital Media | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


Via Martin Gysler
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Why Is Pinterest So Addictive? | Tiragraffi

Why Is Pinterest So Addictive? | Tiragraffi | Web 2.0 Marketing Social & Digital Media | Scoop.it

MAshable tries to answer to that question, What do you think?

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Che cos'è la Netnografia? Definizione e campi di applicazione. | Viralbeat

Che cos'è la Netnografia? Definizione e campi di applicazione. | Viralbeat | Web 2.0 Marketing Social & Digital Media | Scoop.it
Il termine netnografia identifica un metodo di ricerca qualitativo, su base etnografica, che permette al ricercatore di immergersi nelle conversazioni dei consumatori emerse spontaneamente online, al fine di estrarne informazioni significative da...
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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | Web 2.0 Marketing Social & Digital Media | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]

 

How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.

 

The Complete Guide to Getting Press Coverage For Your Startup

 

Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.

 

So from now on, just a link to this guide will hopefully be useful.

 

Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...

 

Read more: http://bit.ly/GJatFe


Via Martin Gysler
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Martin Gysler's comment, March 25, 2012 5:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 8:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 10:10 AM
Thank you Namita :)
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50 Golden Blogging Tips For Business | Social Media Revolver

50 Golden Blogging Tips For Business | Social Media Revolver | Web 2.0 Marketing Social & Digital Media | Scoop.it
50 blogging tips essential for successful business blogging and blog marketing. If you’re just starting out, these tips will save you a lot of time, and perhaps a little heartache as well.
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New Google Analytics Social Reports

New Google Analytics Social Reports | Web 2.0 Marketing Social & Digital Media | Scoop.it

Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.

 

“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”

 

Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.

 

Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams


Via Antonino Militello, Robin Good
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9 consigli utili per far crescere il proprio profilo Twitter | Viralbeat

9 consigli utili per far crescere il proprio profilo Twitter | Viralbeat | Web 2.0 Marketing Social & Digital Media | Scoop.it
Capire come muoversi in maniera produttiva su Twitter diventa quindi essenziale sia per chi cura un self-brand che un brand per conto terzi.
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L’impatto dei Social Media sul Business [Infografica]

L’impatto dei Social Media sul Business [Infografica] | Web 2.0 Marketing Social & Digital Media | Scoop.it
Misurare l'impatto dei Social Media sul Business, è lo studio che Wildfire ha realizzato lo scorso novembre chiedendo a Responsabili Marketing di 700 aziende distribuite in tutto il mondo come i Social Media contribuiscono nella strategia di...

Via Pasquale Gangemi
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