A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Creating a Brand Page
Brand Pages are created only after logging in to an existing Google+ personal account.
Robin Good: SurveyLegend is a new web-based service which allows you to easily create surveys and questionnaires that fully-image based. You upload a set of pictures, screenshots or diaagrams and you associate a question to be displayed next to each.
SurveyLegend visual surveys can be further customized and posted directly to Facebook, Twitter, integrated into a web site pop-up or embedded in any web site or blog. If you do not have a web site your visual questionnaires can be hosted on SurveyLegend own web site.
The free SurveyLegend version allows for up to 100 responses and five email addresses to be collected. Higher priced versions allow "unlimited" responses and emails collection for as low as $99/year.
Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.
Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.
Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.
They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.
Your job is to look for those repeating themes, because that’s what your market is hungry for.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.
When you solve real customer problems, you put yourself at the head of the pack in your niche."
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?
Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:
Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects. Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012. Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities. Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%). Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order. Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly. Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.
The Director of SEO Innovations at one of the biggest NY SEO firms, Mr. Dan Cristo, who also happens to be the awesome force behind Triberr, has graced me with his insights during one of our many conversations.
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!
The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.
It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.
On Twitter this hyperactivity continues with 1 billion tweets shared every week.
Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.
Are You a Hyper Active Social Media Participant?...
Il termine netnografia identifica un metodo di ricerca qualitativo, su base etnografica, che permette al ricercatore di immergersi nelle conversazioni dei consumatori emerse spontaneamente online, al fine di estrarne informazioni significative da...
A perfect post to read a Saturday and practice immediately after the reading. [note mg]
How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.
The Complete Guide to Getting Press Coverage For Your Startup
Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.
So from now on, just a link to this guide will hopefully be useful.
Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...
Misurare l'impatto dei Social Media sul Business, è lo studio che Wildfire ha realizzato lo scorso novembre chiedendo a Responsabili Marketing di 700 aziende distribuite in tutto il mondo come i Social Media contribuiscono nella strategia di...