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Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA onto Web 2.0 Marketing Social & Digital Media
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Gli strumenti alternativi per calcolare l’influenza sui social media

Gli strumenti alternativi per calcolare l’influenza sui social media | Web 2.0 Marketing Social & Digital Media | Scoop.it
La valuta dei social media è l'influenza, sono ormai molte le aziende, anche italiane che cercano queste rare figure realmente influenti a cui affidare la loro

Via Sestyle
Sestyle's curator insight, February 18, 3:39 AM

Rimango sempre molto cauto e perplesso sulla reale utilità di questi strumenti e consiglio prima di affidare a qualche “influencer” la propria promozione di verificare sul campo la sua reale capacità di comunicare e creare conversazioni, nella peggiore delle ipotesi la spesa oltre ad essere inutile può addirittura rivelarsi dannosa.

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Rescooped by Alessandro Lanzarini from Internet Marketing Strategy 2.0
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How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic]

How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it

From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

 

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."

 

Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882


Via Antonino Militello, Robin Good
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