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Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA onto Web 2.0 Marketing Social & Digital Media
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Gli strumenti alternativi per calcolare l’influenza sui social media

Gli strumenti alternativi per calcolare l’influenza sui social media | Web 2.0 Marketing Social & Digital Media | Scoop.it
La valuta dei social media è l'influenza, sono ormai molte le aziende, anche italiane che cercano queste rare figure realmente influenti a cui affidare la loro

Via Sestyle
Sestyle's curator insight, February 18, 3:39 AM

Rimango sempre molto cauto e perplesso sulla reale utilità di questi strumenti e consiglio prima di affidare a qualche “influencer” la propria promozione di verificare sul campo la sua reale capacità di comunicare e creare conversazioni, nella peggiore delle ipotesi la spesa oltre ad essere inutile può addirittura rivelarsi dannosa.

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]

 

So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.

 

The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...

 

Read more: http://bit.ly/K8H071


Via Martin Gysler
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