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Gli strumenti alternativi per calcolare l’influenza sui social media

Gli strumenti alternativi per calcolare l’influenza sui social media | Web 2.0 Marketing Social & Digital Media | Scoop.it
La valuta dei social media è l'influenza, sono ormai molte le aziende, anche italiane che cercano queste rare figure realmente influenti a cui affidare la loro

Via Sestyle
Sestyle's curator insight, February 18, 3:39 AM

Rimango sempre molto cauto e perplesso sulla reale utilità di questi strumenti e consiglio prima di affidare a qualche “influencer” la propria promozione di verificare sul campo la sua reale capacità di comunicare e creare conversazioni, nella peggiore delle ipotesi la spesa oltre ad essere inutile può addirittura rivelarsi dannosa.

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]

 

So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.

 

The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...

 

Read more: http://bit.ly/K8H071


Via Martin Gysler
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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Web 2.0 Marketing Social & Digital Media | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


Via Martin Gysler
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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | Web 2.0 Marketing Social & Digital Media | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]

 

How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.

 

The Complete Guide to Getting Press Coverage For Your Startup

 

Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.

 

So from now on, just a link to this guide will hopefully be useful.

 

Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...

 

Read more: http://bit.ly/GJatFe


Via Martin Gysler
Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)