La valuta dei social media è l'influenza, sono ormai molte le aziende, anche italiane che cercano queste rare figure realmente influenti a cui affidare la loro
Via Sestyle
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Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
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Alessandro Lanzarini
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Rescooped by Alessandro Lanzarini from Sestyle - Personal Branding ITA onto Web 2.0 Marketing Social & Digital Media |
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Via Sestyle
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If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]
So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.
The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.
2. Building a network 3. Answering frequently asked questions 4. Demonstrating expertise...
Read more: http://bit.ly/K8H071 Via Martin Gysler Delete the scoop?
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Have you become desensitized and disillusioned with Twitter?
Do you feel like you are suffering from Twitter Tiredness?
Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?
I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.
After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.
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Congratulations, you’ve made it.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.
Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?
Well, the truth is that a lot could go wrong.
Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.
Here’s how to do it…
Read more: http://bit.ly/GLVVGS Via Martin Gysler Delete the scoop?
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Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]
Why is an influencer strategy so important? It can help drive your social media execution. It can be a core part of your search engine optimization strategy. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/ Via Martin Gysler Delete the scoop?
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In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.
In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.
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A perfect post to read a Saturday and practice immediately after the reading. [note mg]
How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.
The Complete Guide to Getting Press Coverage For Your Startup
Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.
So from now on, just a link to this guide will hopefully be useful.
Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...
Read more: http://bit.ly/GJatFe Via Martin Gysler 
Martin Gysler's comment,
March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
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All what you need to know to create your link building strategy... amazing! [note mg]
Yes, the rumors are true. I’ve put together the most comprehensive list of link building strategies on the Web. If there’s any post on my blog you should bookmark for future reference, this is the one.
Why I created it: The best link building strategies are never found in one place, and the best lists of strategies are completely outdated.
Read more: http://pointblankseo.com/link-building-strategies Via Martin Gysler Delete the scoop?
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Rimango sempre molto cauto e perplesso sulla reale utilità di questi strumenti e consiglio prima di affidare a qualche “influencer” la propria promozione di verificare sul campo la sua reale capacità di comunicare e creare conversazioni, nella peggiore delle ipotesi la spesa oltre ad essere inutile può addirittura rivelarsi dannosa.