Web 2.0 Marketing Social & Digital Media
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Topics related to Web Marketing & Social Digital Media - Argomenti correlati al Web marketing, Social e Digital Media
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Marketing, Sales & The Missing Link

Marketing, Sales & The Missing Link | Web 2.0 Marketing Social & Digital Media | Scoop.it

Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?


Via The Fish Firm
Marius van der Merwe's curator insight, January 12, 5:50 PM

It eventually boils down to ord-of-Mouth marketing.

NajeebKunjikka Mayin T's curator insight, January 14, 7:32 AM

Follow

Pascal Brassier's curator insight, February 9, 7:59 AM

See research on this points: marketing and sales gap/links.

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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | Web 2.0 Marketing Social & Digital Media | Scoop.it
Robin Good's curator insight, June 17, 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



Paola Caballer's curator insight, June 17, 5:41 PM

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

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5 Smartest Content Marketing Tips for Bloggers | Sociable Blog

5 Smartest Content Marketing Tips for Bloggers | Sociable Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it

Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content.

 

But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....


Via Jeff Domansky
Jeff Domansky's curator insight, June 11, 3:02 PM

Content, content, content. And five tips for bloggers.

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Web 2.0 Marketing Social & Digital Media | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
metataggsolutions's curator insight, June 7, 5:01 AM

As days passing, Google’s ranking algorithm becomes more complex and volatile. The days were gone when Google just considered meta tags and backlinks for web page ranking but now it uses at least 200 ranking factors in their algorithm.

 

Google now considers every corner of on-site and off-site when it comes to rank a website or webpage in search engine.

 

This infographic definitely helps to get an idea of what should be considered in the website optimization process. Truly great infographic.....

Mohammed Lakhlili's curator insight, June 7, 5:59 PM

Hello {FIRSTNAME},

Hi {FIRSTNAME}, make mo.ney before you ever PAY?

I'm super excited about writing this to you. This is

by far the best guarantee I have ever seen when it comes

to making mon.ey onl.ine. Please just read this email

and I know you will see that this is the first time you

have ever seen anything like this before.

Ian Herculson has just released a new service called

Smart Subscriber, where he's full on promising you

that if you just 'try it out' that he will in fact make

you money as an affi.liate mar.keter...

... BEFORE you have to pay anything.

Yes I know, that's insanely good, but it's for real

and you can read how he's successfully pulling this off

here:

http://smart.gurumarketer.com?c=60318

Ian is actually backing up this pretty bold claim too

in 3 unheard of ways. Read this...

First of all, you don't have to pay anything up front

to get started. No credit card, no paypal, no nothing.

Just sign up and go. No tricks here, Who does that?

Second, he's giving you enough time to really see for

real that it will work. How much time?

- Not just 7 days

- Not only 14 days

- Not a measly 30 days

- Not even an insane 60 days

You will get a full 90 days; yes 3 freaking months for

nothing where Ian will be making you a constant stream

of commi.ssions without asking for anything back. Tell

me where you've seen that before... no where.

Third and most importantly, Ian is putting his mo.ney

where his mouth is and giving away all commi.ssions that

normally he would make to once and for all prove that he

can make you mon.ey with Smart Subscriber before ever

asking you to pay for his service. Whhaaat!

Think about what was just said {FIRSTNAME}. In short;

Ian is going to give you a no obligations 90 Day Fr.ee

Trial of Smart Subscriber where he will make you mon.ey

through affi.liate comm.issions just to prove his service

is worth paying for!

You cannot lose here {FIRSTNAME}, and I'm sorry to be

so blunt but you would seriously be a complete idiot not

to just try it with that strong of a promise.

Here's where you can go get more information and see

how it all works or get started.

http://smart.gurumarketer.com?c=60318

See you on the inside {FIRSTNAME},

Mohammed Lakhlili

Richard Stadler's curator insight, June 14, 6:08 AM

The secrets are out!

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4 Ideas for Crowdsourcing Content Creation and Promotion

4 Ideas for Crowdsourcing Content Creation and Promotion | Web 2.0 Marketing Social & Digital Media | Scoop.it

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies.

 

That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....


Via Jeff Domansky
Jeff Domansky's curator insight, May 27, 3:25 PM

Kevin Cain shares four gtreat ways to crowd source content including:

- leverage customer comments

- source surveys and polls

- work with influencers

- take advantage of social media.

 

No better fundamentals.

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Personal Brand e microespressioni universali

Personal Brand e microespressioni universali | Web 2.0 Marketing Social & Digital Media | Scoop.it

Ci sono cose per le quali possiamo distinguerci e attorno alle quali possiamo costruire la nostra strategia di personal branding, ma per altre cose siamo assolutamente identici a tutti gli altri.


Via Sestyle
Sestyle's curator insight, May 21, 3:16 AM

Qualsiasi sia il vostro personal brand, sappiate che non potrete cambiare il modo in cui si esprimono alcune reazioni emotive.

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Easily Create Professional-Looking Forms and Surveys with Typeform

Robin Good's curator insight, May 20, 3:25 AM



Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices.


If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen.


As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu.


To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas.

Nonetheless all newly created forms have by default a professionally-looking design, it is also possible to customize their look by selecting specific colors, fonts, backgrounds or by choosing among several readily available design themes.


Other key features include the ability to embed any newly created form or survey onto any website or blog.


It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results.


Free to use.



Find out more: https://www.typeform.com/


Promo video: http://vimeo.com/44924584

FAQ: http://support.typeform.com/


Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/





Mohammed Lakhlili's curator insight, June 16, 10:57 AM

You want to develop a business from your home but you do not know really

paying opportunities

?-Have you heard about STIFORP

If you are not yet a member, it is important that you pay close attention to this matter.
 If you no longer wish to receive email information Stiforp, just let me know and I will respect your wishes.

Stiforp is the ultimate MLM service, which allows anyone to access all the tools to develop their own MLM, easily and simply.

 The interesting idea of Stiforp business is to allow everyone whatever their level of progress in network marketing to take over all the necessary tools (personalized web page, flash video, video presentation, autoresponder, room conference ...) And all this in a simple outstanding.
 Moreover, the sologan Stiforp is to "explode your online sales" and I can attest that it is a slogan http://www.youtube.com/watch?v=sePUSSgbxpE

To learn more about the importance of this case and the performance of these tools, I suggest you look al following video:

http://lakhlili1.WebsiteAboutMe.com

If you want to enjoy this and take the opportunity, then join me.
  Pre-registration is completely free. Get access to the site and you will have time to think before you commit.

http://lakhlili1.MyOpportunityPlus.com

you to see!

I wish you a wonderful evening.

Mohammed lakhlili Taza +212663191097

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Le infografiche sono morte. Viva le "Webgraphic"! - Infografiche

Le infografiche sono morte. Viva le "Webgraphic"! - Infografiche | Web 2.0 Marketing Social & Digital Media | Scoop.it
Il mondo del web è sempre in rapida e continua evoluzione. Non facciamo in tempo ad imparare cos'è un'infografica che è già morta! Scopriamo il perché!

Via Pasquale Gangemi
Paco Arcoleo's curator insight, May 22, 5:59 PM

Parliamone...Eheh, ottimo titolo!

 

Pasquale Gangemi's comment, May 29, 5:30 AM
Grazie Paco!
Paco Arcoleo's comment, May 29, 8:19 AM
;)
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Companies are Looking for Innovative SEO's - Seo Sandwitch Blog

Companies are Looking for Innovative SEO's - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
SEO is changing- Have you updated yourself to be the next innovative SEO?

Via Joy Bhattacharya
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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Web 2.0 Marketing Social & Digital Media | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
Mr Branson's curator insight, May 7, 7:40 AM

Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 

Joe Wise's curator insight, May 13, 9:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

Richard Stadler's curator insight, May 15, 4:33 AM

Yet another scare story

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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | Web 2.0 Marketing Social & Digital Media | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.


Via Martin Gysler
Martin Gysler's curator insight, April 25, 11:26 AM

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | Web 2.0 Marketing Social & Digital Media | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight, May 11, 10:32 PM

integrate your marketing efforts!.. in social media 

Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

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Seven Key Traits of Great Online Content

Seven Key Traits of Great Online Content | Web 2.0 Marketing Social & Digital Media | Scoop.it
Gail Worthington-Eyre's curator insight, April 22, 10:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Sergey Yatsenko's curator insight, May 7, 2:47 AM

Good  contents   for  Nanotechnology /New IP of Nano/.

Jordi Carrió's curator insight, May 9, 5:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

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Visualizing How Popular Content Gets Virally Spread on Social Media: ViralSearch

What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...

Via Robin Good
Martin (Marty) Smith's curator insight, March 16, 6:31 PM

Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl 

Mariale Peñalosa Arguijo's curator insight, April 4, 8:09 AM

add your insight...

 10
paola severi's curator insight, May 13, 3:24 AM

il potere dei video

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The Fish Firm Blog: Social Media Marketing ‘Done Right’

The Fish Firm Blog: Social Media Marketing ‘Done Right’ | Web 2.0 Marketing Social & Digital Media | Scoop.it

Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?


Via The Fish Firm
Filippo Mazzeo Iorio's comment, June 17, 4:57 AM
Ottima domanda per una triste risposta: in pochi e male. Per questo il mio sguardo è rivolto al di fuori del nostro "belpaese". Ho, abbiamo, molto da imparare. E molto da fare! Grazie per il commento
Lorenzo Orlandi's comment, June 17, 5:42 AM
L'invito a tutti è di cercare di fare cultura, non solo buzz...
Filippo Mazzeo Iorio's comment, June 17, 6:47 AM
Concordo: fare cultura con l'informazione. Magari più di qualità e meno di volume. Ci vorrebbero spazi e momenti per un confronto diretto, vis-à-vis
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UPS Pulse of the Online Shopper™ A Customer Experience Study

UPS Pulse of the Online Shopper™ A Customer Experience Study | Web 2.0 Marketing Social & Digital Media | Scoop.it
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.

Via The Fish Firm
Art Jones's curator insight, June 7, 9:48 PM

Let me entertain you!

Sandy Rafael García's curator insight, June 8, 10:51 AM

Este tema esta muy interesante!!!

Dorothee Dehecq's curator insight, June 16, 3:58 AM

sommaire mais interessant et très certainement valable pour les clients français également.

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Google Penguin 2.0 - It's All About Links - Infographic - Seo Sandwitch Blog

Google Penguin 2.0 - It's All About Links - Infographic - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
Google Penguin 2.0 update-it's all about links! What to avoid and what to focus on? View Infographic.

Via Joy Bhattacharya
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HR e Social Network, un nuovo paradigma

HR e Social Network, un nuovo paradigma | Web 2.0 Marketing Social & Digital Media | Scoop.it

"Di solito quando di parla di HR, ovvero le risorse umane, e di Social Network tutti pensano a  trovare un lavoro on line, leggere annunci,  candidarsi compilando dei form appositi ... ben inconsapevoli di tutto quello che c’è oltre!"


Via Sestyle
Sestyle's curator insight, May 22, 9:31 AM

I dipendenti, i collaboratori oggi sono dei veri e propri Ambassador della azienda per cui lavorano! Le persone possono diventare potenti strumenti di marketing per le aziende stesse.

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Cosa rivela di te la foto profilo su Facebook?

Cosa rivela di te la foto profilo su Facebook? | Web 2.0 Marketing Social & Digital Media | Scoop.it
Una ricerca mostra come è possibile fare una descrizione abbastanza accurata del nostro carattere guardando i contenuti messi su Facebook

Via Stefano Principato
Stefano Principato's curator insight, May 20, 4:23 AM

Che voi siate un politico, un brand, una start up, un creativo o un semplice utente scegliete le foto e gestite la sezione informazioni con molta attenzione.

Sestyle's curator insight, May 20, 4:37 AM

"che voi siate un politico, un brand, una start up, un creativo o un semplice utente scegliete le foto e gestite la sezione informazioni con molta attenzione"

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New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog

New Google Ranking Factors for 2013 - Star Ratings, Plus Ones, Authorship, Citation Flow, Social Signals etc. - Seo Sandwitch Blog | Web 2.0 Marketing Social & Digital Media | Scoop.it
New Google ranking factors 2013- Star ratings, social signals, Google authorship, citation flow etc. Is your website missing these?

Via Joy Bhattacharya
Joy Bhattacharya's curator insight, May 19, 2:03 PM

Find out the new #Google ranking factors in 2013. Share your thoughts on it.

adlopez's curator insight, May 26, 7:21 PM

Extensive list. Well worth reviewing.

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Damn You Art School | For everything they never teach you in art school.

Damn You Art School | For everything they never teach you in art school. | Web 2.0 Marketing Social & Digital Media | Scoop.it

A selection of 378 free and paid-for apps, tools and resources are grouped into handy ‘toolboxes’ across the six disciplines, helping you with everything from sending invoices to sharing sketches on the move to selling your work in an online store.


Via Mark Strozier
Francesca Loseille's curator insight, May 28, 6:43 AM

This ad use the the example/ illustration and narration   by showing how their product can impact a person's life and telling the consumer the story that art school doesn't show its students how use materials to help them create their arts.. This ad use pathos to to futhure carry its meaning to the consumers.

Monica S Mcfeeters's curator insight, May 28, 4:00 PM

This really looks like this site links to some great resources. Have fun checking them out!

 

Pamela D Lloyd's curator insight, May 29, 5:07 PM

A useful collection of resources, from those that are well-known to those that are far more obscure, for creative professionals.

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30 Dr. Seuss Quotes That Can Change Your Life [infographic]

30 Dr. Seuss Quotes That Can Change Your Life [infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!

Via The Fish Firm
Karen Jensen's curator insight, May 12, 8:48 PM

They always make me smile.

Brian Jones Francis's curator insight, May 13, 10:55 AM

Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ?

Lee Wise's curator insight, May 22, 4:11 PM

I just thought this was interesting... And, I enjoyed the layout of the quotes!  Hopefully, one more Beautiful Moment will come your way! 

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How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Web 2.0 Marketing Social & Digital Media | Scoop.it
Robin Good's curator insight, May 1, 5:33 AM



Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.


(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)


What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.


The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.



Rightful. Correct. 8/10


Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/




malek's curator insight, May 1, 5:53 AM

it's not what you know, but who you know.

Randi Thompson's curator insight, May 2, 7:04 AM

Now that you have made connections with social media, what are you going to do with them?

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Web 2.0 Marketing Social & Digital Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
Dawn Matheson's curator insight, April 24, 4:15 PM

It all comes back to strategy!

Rim Riahi's curator insight, April 25, 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Web 2.0 Marketing Social & Digital Media | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
Ivon Prefontaine's curator insight, May 25, 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 7:40 PM

Fabulous Article!

Scooped by Alessandro Lanzarini
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6 Jobs You Can Do Anywhere

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Alessandro Lanzarini's insight:
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