Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Rescooped by Alessandro Lanzarini from Modern Marketer onto Web 2.0 Marketing Social & Digital Media |
Scoop.it!
Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
New Google ranking factors 2013- Star ratings, social signals, Google authorship, citation flow etc. Is your website missing these? Via Joy Bhattacharya 
Joy Bhattacharya's curator insight,
May 19, 2:03 PM
Find out the new #Google ranking factors in 2013. Share your thoughts on it. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A selection of 378 free and paid-for apps, tools and resources are grouped into handy ‘toolboxes’ across the six disciplines, helping you with everything from sending invoices to sharing sketches on the move to selling your work in an online store. Via Mark Strozier 
Rita Taylor's curator insight,
May 15, 11:02 AM
Currently helping me with the asthetics of scrapbooking/designing my own music book
~R Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
![30 Dr. Seuss Quotes That Can Change Your Life [infographic] | Web 2.0 Marketing Social & Digital Media | Scoop.it](/resources/img/white.gif)
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now! Via The Fish Firm 
Brian Jones Francis's curator insight,
May 13, 10:55 AM
Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ? 
Lee Wise's curator insight,
May 22, 4:11 PM
I just thought this was interesting... And, I enjoyed the layout of the quotes! Hopefully, one more Beautiful Moment will come your way! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Robin Good's curator insight,
May 1, 5:33 AM
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick. (Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.) What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them. The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them. Rightful. Correct. 8/10 Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/ 
Randi Thompson's curator insight,
May 2, 7:04 AM
Now that you have made connections with social media, what are you going to do with them? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’. Via Martin Gysler 
Rim Riahi's curator insight,
April 25, 6:54 AM
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’. 
Martin Gysler's comment,
April 25, 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Excerpted from article by SEOmoz:
Via Giuseppe Mauriello 
AndySernovitz's curator insight,
May 9, 9:03 AM
Here is a super awesome infographic and the play-by-play breakdown of each step in the process. ➨ Read Social Media Content Curation & Marketing Strategies articles here http://www.scoop.it/t/all-things-social-social-media-magazine
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
There are some remote jobs that can be accomplished anywhere with Internet access (hello Hawaii!).
Alessandro Lanzarini's insight:
6 Jobs You Can Do Anywhere
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Do you see different numbers when tracking clicks and visits? Find out the difference between clicks and visits in Google Analytics. Via Joy Bhattacharya Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pinterest Web Analytics- What will the web analytics show? and how to start tracking insights for your website? Read more. Via Joy Bhattacharya
Joy Bhattacharya's curator insight,
March 12, 1:52 PM
Pinterest has made an addition to the most awaited feature - the Pinterest Web Analytics. Let's see how many insights can the webmasters grab through Pinterest? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Anchor text variations and ideal ratio to follow while building backlinks. Useful strategy for post penguin anchor text diversity. Via Joy Bhattacharya
Joy Bhattacharya's curator insight,
March 10, 1:18 PM
Anchor Text variation in Seo has become a key factor after the Penguin update. Have you got it right? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to solve duplicate content issue of multi language websites? You may use hreflang annotations to tell Google about the alternate language versions of the same content. Via Joy Bhattacharya
Joy Bhattacharya's curator insight,
March 5, 12:51 PM
Using hreflang to Solve Duplicate Content Problem in Multilanguage Websites
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Hai difficoltà a coinvolgere il pubblico di Facebook? Ecco 5 consigli per migliorare il coinvolgimento e l'interazione dei tuoi fan con il tuo brand! Via Pasquale Gangemi 
Ugo Brusegan's curator insight,
March 11, 7:45 PM
Idee che ritengo valide per migliorare il nostro rapporto con il Social Network. Ugo Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
La valuta dei social media è l'influenza, sono ormai molte le aziende, anche italiane che cercano queste rare figure realmente influenti a cui affidare la loro Via Sestyle 
Sestyle's curator insight,
February 18, 3:39 AM
Rimango sempre molto cauto e perplesso sulla reale utilità di questi strumenti e consiglio prima di affidare a qualche “influencer” la propria promozione di verificare sul campo la sua reale capacità di comunicare e creare conversazioni, nella peggiore delle ipotesi la spesa oltre ad essere inutile può addirittura rivelarsi dannosa. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Il mondo del web è sempre in rapida e continua evoluzione. Non facciamo in tempo ad imparare cos'è un'infografica che è già morta! Scopriamo il perché! Via Pasquale Gangemi 
Social Media Consultant's curator insight,
May 17, 8:20 AM
Le infografiche sono morte. Viva le "Webgraphic"! - Infografiche Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Mr Branson's curator insight,
May 7, 7:40 AM
Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 
Joe Wise's curator insight,
May 13, 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Andrew Grill talks about why you need a Social Business Strategy.
So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives. Via Martin Gysler
Martin Gysler's curator insight,
April 25, 11:26 AM
This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.
Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.
Do you have any other points to add? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month. Via Martin Gysler 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:32 PM
integrate your marketing efforts!.. in social media 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 18, 2:22 AM
I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Gail Worthington-Eyre's curator insight,
April 22, 10:00 PM
Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success. 
Sergey Yatsenko's curator insight,
May 7, 2:47 AM
Good contents for Nanotechnology /New IP of Nano/. 
Jordi Carrió's curator insight,
May 9, 5:42 AM
Macnifiaca reflexión de Jake Sorofman y de Robinn- Recomiendo el artículo!!! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the... Via Robin Good 
Martin (Marty) Smith's curator insight,
March 16, 6:31 PM
Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
10 semplici consigli utili per promuovere la tua professionalità e fare personal branding su Twitter: come interagire con interesse sul social network. Via Sestyle
Sestyle's curator insight,
March 11, 4:51 AM
Twitter è un ottimo strumento di personal branding e un potente mezzo di comunicazione per promuovere le proprie attività online nonostante la concorrenza degli altri social network come Facebook e Google+, che si fanno la guerra a colpi di social search. Recentemente Twitter ha aggiornato la graficacon piccoli dettagli su menzioni, hashtag e link durante la composizione. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to Set up a Geographic Target for your Website in Google? Explanation of geotargeting concepts with a video tutorial. Via Joy Bhattacharya Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation. Via Robin Good
Robin Good's curator insight,
March 8, 4:09 PM
Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count. If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check. Informative. Instructive. In-depth. 7/10 Full article: http://www.seomoz.org/blog/meaningful-seo-metrics Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online. Via Robin Good 
Gaurav Pandey's curator insight,
March 14, 3:41 AM
It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information.
Sergey Yatsenko's curator insight,
May 7, 9:18 AM
Hi, Robin. Real way for Technology Transfer of Nanotechnology/New IP of Nano/. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR.
The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers. Via Martin Gysler
Martin Gysler's curator insight,
February 18, 8:54 AM
In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.
Easy Street Social's curator insight,
February 22, 5:08 AM
Thank you for these easy to implement tips. I'm guilty of not using enough images. Thank you for reminding me. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
It eventually boils down to ord-of-Mouth marketing.
Follow
See research on this points: marketing and sales gap/links.